Good Shepherd Turkey Ranch, Inc. Breeding, Raising and Marketing Standard Bred Poultry Frank R. Reese, Jr. Lindsborg, Kansas

Mission Statement To preserve standard breeds of poultry To break even so we can continue to raise standard breeds of poultry

Mission (from website) Good Shepherd Turkey Ranch Inc. strives to produce historically authentic, standard breeds of poultry grown free-range, vegetarian-fed without antibiotics, for your quality dining. Good Shepherd Turkey Ranch is owned by Frank R Reese Jr., a 4th generation native Kansas farmer. The main focus of the ranch is to bring back the farm poultry of the past for your dining pleasure.

Target Markets Wholesale Wholesale Retail Retail Direct to consumer Direct to consumer Value-added Value-added

Barred Plymouth Rock Chickens

Dark Cornish Chickens

Bronze & Bourbon Red Turkeys

Black & Bourbon Red Turkeys

Good Shepherd

Hatchery

Hatchery

Hatchery

Hatchery

Hatchery

Battery Brooder

Brooder Feeder

Floor Brooder

The Brooder

Sunporches

Grow-out Flocks

Breeder Selection

Transport to Processing

Grow-out Farmers

Processing

Promotion & Labeling

Labeling

Marketing

Marketing ?

The GSTR Board 4 Member Board 4 Member Board Monthly Meetings Monthly Meetings –Administration –Decision-making –Financial oversight –Production oversight Annual Meeting of stakeholders Annual Meeting of stakeholders

Why Standard Breeds? Conservation & Preservation Conservation & Preservation Genetics fit the pasture production system Genetics fit the pasture production system Superior flavor Superior flavor Unique market niche Unique market niche –not competing directly with the industry

Sales Figures by Species & Breed Weekly Sales Annual Sales Heritage Turkeys NA 8000 – 10,000 Barred Plymouth Rock Chickens Dark Cornish Chickens

Sales Figures by Species & Breed Annual Sales Aylesbury & Rouen Ducks 2006: : 800 Dewlap Toulouse & Emden Geese 400

Annual Schedule January January –Begin collecting chicken eggs –Board meeting –Annual Meeting w/ all stakeholders –Marketing

Annual Schedule February February –2/1 First chicken eggs set. Set every 2 weeks –First chickens hatch, distribution & brooding –Board meeting –Marketing

Annual Schedule March March –3/1: First turkey eggs set. Weekly setting –Chicken eggs set. Set every 2 weeks –Chickens hatch, distribution and brooding –Chicken breeder selection –First duck hatch, brooding –Ship eggs –Board meeting –Marketing

Annual Schedule April April –Turkey eggs set weekly –First turkeys hatch, distribution & brooding –Chicken eggs set every 2 weeks –Chickens hatch, distribution and brooding –Duck & geese hatch, brooding –Ship Eggs –Board meeting –Chicken breeder selection –Marketing

Annual Schedule May May –5/15: Final Turkey Hatching for Thanksgiving market –Chicken eggs set every 2 weeks –Chickens hatch, distribution and brooding –Turkey Poult Distribution & Brooding –Duck & geese hatch, brooding –Ship eggs –Board meeting –Marketing

Annual Schedule June June –(6/15: Final Turkey Hatching if doing Christmas market) –Chicken eggs set every 2 weeks –Chickens hatch, distribution and brooding –Ship eggs (last for summer) –Board meeting –Marketing

Annual Schedule July July –First chicken processing & delivery –Chicken eggs set every 2 weeks –Chickens hatch, distribution and brooding –Establish turkey processing and distribution dates –Board meeting –Chicken breeder selection –Marketing

Annual Schedule August August –Chicken eggs set every 2 weeks –Chickens hatch, distribution and brooding –chicken processing & delivery –Board meeting –Marketing

Annual Schedule September September –9/15: Ship eggs –Chickens hatch –Board meeting –Marketing

Annual Schedule October October –Ship eggs –10/15 last chicken hatch, distribution and brooding –Board meeting –Chicken breeder selection –Marketing

Annual Schedule November November –Turkey Breeder Selection –Turkey market birds transported to processor –Dressed turkeys shipped to appropriate markets –Farms empty to give farmers a break and for bio-security –Board meeting –Marketing

Annual Schedule December December –Turkey market birds transported to processor –Dressed turkeys shipped to appropriate markets –Chicken breeder selection –Board meeting –Marketing

Frank R. Reese, Jr. Son of Kansas farmers Son of Kansas farmers Poultry fancier, breeder and APA judge Poultry fancier, breeder and APA judge Nurse Anesthetist Nurse Anesthetist

Frank R. Reese, Jr. Owner of Good Shepherd Turkey Ranch Owner of Good Shepherd Turkey Ranch Live in Lindsborg, Kansas, population 3200 Live in Lindsborg, Kansas, population 3200

Frank R. Reese, Jr. Why I raise standard breeds of poultry Why I raise standard breeds of poultry –Inherited a legacy –Honoring predecessors –Conserving genetic diversity Why I’m here Why I’m here –Want others to succeed –Want to pass on the legacy