LASER RANGEFINDERS LASER RANGEFINDERS THE WORLD’S #1 LASER RANGEFINDER

Publications American Hunter – March 2012 Bowhunter – June 2012 Eastman’s Bowhunting Journal – March 2012 Bowhunting World Buyer’s Guide – 2012 Sportsman’s Bowhunter Gear Guide – 2012 PR COVERAGE PR COVERAGE

Publications SHOT Business – Fusion 1600 ARC – January 2012 BC Outdoors – Scout 1000 – Summer 2012 Bow & Arrow Hunting – Sport 850 – March 2012 PR COVERAGE PR COVERAGE

Oct 2012 PR COVERAGE PR COVERAGE

Highlights American Hunter American Rifleman Bowhunter Bugle Eastman’s Hunting Journal Field & Stream Petersen’s Hunting 2012 PRINT MEDIA PLAN 2012 PRINT MEDIA PLAN

Highlights Outdoor Channel Sportsman Channel NBC Sports Channel Pursuit Channel 2012 TV MEDIA PLAN 2012 TV MEDIA PLAN

2013 NEW PRODUCTS

THE 2012 FAMILY

CREATING THE FAMILY CREATING THE FAMILY Objective  Create a family using the G Force 1300 ARC as the foundation Rationale  The vertical compact design shows well at retail  Allows us to dominate at the most competitive price points

INTRODUCING… INTRODUCING… An integration of Bushnell’s Award Winning Performance with the Scout 1000 ARC… … and the Premium Look and Features of the G Force 1300 ARC

SCOUT DX 1000 ARC SCOUT DX 1000 ARC Rifle Mode Indicator Line-Of-Sight, Unit of Measure Aiming Reticle, Laser Transmit Battery Life Indicator Degree of Angle/Holdover

SCOUT DX 1000 ARC SCOUT DX 1000 ARC Bow & Rifle Modes

SCOUT DX 1000 ARC SCOUT DX 1000 ARC Bow & Rifle Modes

SCOUT DX 1000 ARC SCOUT DX 1000 ARC Bow & Rifle Modes

 Selective Targeting System SCAN SCOUT DX 1000 ARC

Key Features  Ranging Performance  1/10 th yard displayed to 199 yards  Angle Range Compensation (ARC TM )  Bow Mode – True Horizontal to 99 yards  Rifle Mode – Displays holdover/bullet drop  Inches, centimeters, MOA & 1/10 th MIL  Variable Sight-In Distance (VSI TM )  E.S.P. – Extreme Speed Precision Availability  February 2013

YardsRanging Performance yards 6xMagnification6x ESPSpeed and AccuracyDNA ARCBallistics DataNo YesTrue Horizontal DistanceNo YesInclinometerNo YesWaterproofNo 393FOV 1000 Yds) mmEye Relief14 mm 18 mmEyepiece Dimension13 mm $299Retail Price$349 COMPARISON Leupold

BUSHNELL WELCOMES TEAM PRIMOS

TEAM PRIMOS INTEGRATION TEAM PRIMOS INTEGRATION Objective Create a new product at the $199 that will dominate the price point. Rationale The Bowhunter LRF has been around for a while and still does very well, but we want to “Throw the Knock Out Punch”.

INTRODUCING… INTRODUCING… A laser rangefinder for Bow and Rifle hunters. Improved ARC Bow Mode that provides TRUE Horizontal Distance out to 199 yards. That displays Line of Sight, Inclination Angle, and “Shoots Like” information at lightening fast speeds. The competition won’t be able to handle

THE TRUTH Key Features  Ranging Performance  Angle Range Compensation (ARC TM )  Bow Mode – True Horizontal to 199 yards  Lightening Fast Acquisitions  One Button Operation  4x Magnification  Posi-Thread™ Battery Door Availability  February 2013

7-850 YardsRanging Performance6-800 yards 4xMagnification5x 430Field of View 1000 yds)310 YESLine of Sight DistanceNO 199True Horizontal Distance (yds)175 YesRainproofYes 5Exit Pupil (mm)3.6 20Eye Relief (mm)14 TEAM PRIMOS APPROVEDNO $199Retail Price$319 COMPARISON Leupold

2013 LRF Family THE TRUTHSCOUT DX 1000 ARCG FORCE 1300 ARC Dealer Price$171.50$256.65$ Retail (MAP)$199.00$299.00$399.00

2013 BULLET PROOF GUARANTEE “ You’ll love them or we will buy them back---it’s that simple and they are that good”---Michael Waddell  Extended to beyond just Legend UHD binoculars  Adding all optical products Trophy XLT and above  Including Hunting laser rangefinders If our consumers are not convinced these are the finest performance optics in their class, return them for a full refund of the purchase price The New Bushnell Bullet Proof Money Back Guarantee---the best guarantee in the business.

LASER RANGEFINDERS

Simmons LRF 600 TI  Tilt Intelligence™ providing THD (True Horizontal Distance)  Vertical Profile  Yards / Meters Range  4x Magnification  One Button Operation LASER RANGEFINDERS Simmons LRF 600  Vertical Profile  Yards / Meters Range  4x Magnification  One Button Operation