Fashion Products and Planning

Slides:



Advertisements
Similar presentations
Is a Fashion Career in your Future?
Advertisements

FM A CBT, Inc. produces yarns, dyes fabrics, and applies fabric finishes. CBT, Inc. is part of the: A. Apparel manufacturing segment. B.
Promotional Concepts and Strategies
Fashion Businesses Fashion Marketing.
Fashion Marketing Basics
Chapter 10 Fashion Distribution Buying Fashion Selling Fashion.
Substance of the Fashion Industry
Fashion & The Fashion Industry
The Textile and Apparel Industry
THE WORLD OF FASHION MERCHANDISING
Fashion Merchandising A
Substance of the Fashion Industry
Design and Buying Centers
2.06 Current Fashion Trends.. Fashion Trends Terminology Look up each term in your textbook and define in your notes Classic** Color Design** Details**
 2007 Fairchild Publications, Inc.. Chapter 12 So You Want to Be in Fashion? Fashion Auxiliary Services 2 The only segment of the fashion industry that.
UNIT A COURSE ORIENTATION
Buying Centers. Buying Center A buying center is a central district in a city where fashion businesses sell products to retail buyers What is the importance.
McGraw-Hill/Irwin Copyright © 2004 by The McGraw-Hill Companies, Inc. All rights reserved. Chapter 1 An Overview of Contemporary Marketing.
Fashion Marketing Basics
Apparel Industry Careers Apparel 2 Objective 6.01.
Careers in the Apparel & Textile Industry. Designed Delivered Sold 0 Youtube Youtube 0 1 st time just watch 0 2 nd time take notes on what stand out to.
Review for Final Exam. Chapter 1 – What is Fashion? Design Elements: color, line, shape, textures Fashion Products: Clothing, Accessories, Home furnishings.
UNIT B EVOLUTION AND MOVEMENT OF FASHION 2.06 Recognize current fashion trends.
Fashion Marketing 101 Fashion & Interiors II. Objectives Describe sales technique Describe sales technique Understand intended audience and how audience.
Chapter 12 Wholesale Marketing and Distribution. Fashion From Concept to Consumer, 8/e© 2005 Pearson Education, Inc. Gini Frings Upper Saddle River, New.
Fashion Advertising and Promotion
Case Study Part 2 Closing The Gap?
Ch. 8 The Fashion Industry Objectives: After completing this lesson, you should be able to – List ways that fibers and fabrics are used other than in clothing.
1.03 – The Fashion Industry.
 What is Marketing? –  The process of developing, promoting, and distributing products and services to satisfy customers’ needs and wants.
UNIT B Evolution and Movement of Fashion 2.01 Interpret the process of fashion forecasting.
2.01 – Fashion Forecasting. Fashion forecasting ***Foreseeing and predicting fashion trends early enough to allow time for production to meet the consumer.
What is the total price of a $ item if the sales tax rate is 6%?
Interrelationship of the fashion careers fields
Opening PowerPoint 1.03 Identify the scope and importance of the fashion industry to our economy.
Smart Start What is the difference between fashion/commodity/seasonal products?
FASHION MERCHANDISING: STANDARD 6 Main Segments of the Fashion Industry.
Fashion A: Standard 6 Fashion Careers. Objectives 0 Students will understand different types of career opportunities in the fashion industry. 0 Objective.
© Mark E. Damon - All Rights Reserved Round 2 Final Jeopardy.
1 68 Careers in Clothing & Textiles Chapter 68 Page 658.
UNIT B Evolution and Movement of Fashion
01 Copyright © 2012 McGraw-Hill Companies, Inc., All right reversed McGraw-Hill/Irwin An Introduction to Integrated Marketing Communications.
Example on you tube Tangled Restore Beautiful Lengths.mp4basics.
Fashion Businesses MKT-FMRE-8 Understand the concepts and processes needed to obtain, develop, maintain, and improve a product mix in response to market.
Need textiles, ideas, product to produce and market.
Chapter 1 Introduction to the World of Retailing McGraw-Hill/Irwin Copyright © 2009 by The McGraw-Hill Companies, Inc. All rights reserved.
Chapter 2 Fashion & Marketing Chapter 2.1 Fashion Marketing Basics.
Chapter 1 MARKETING IS ALL AROUND US. The Scope of Marketing Marketing is activity, set of institutions, and processes for creating, communicating, delivering,
Ch. 5 Promotion Promotion refers to the endorsement 推薦 of a person, a product, a cause, an idea, or an organization.
Bell Ringer. Bell Ringer Answer Agenda Learning Targets Explain the types of fashion designers. Name the steps of the fashion design process.
Standard 2 Fashion Marketing. Student will understand the basics of fashion marketing. Objective 1: Define Marketing Terms Objective 2: Describe the 4.
The Textile and Apparel Industry
Apparel Industry Careers
Apparel Related Careers
Fashion Merchandising 3.0 Understanding Fashion Trends and Forecasting
Obj. 1.01: Understand the Apparel and Textile Industry
2.0 Understand the fashion merchandising process.
Essential Standard: 1.00 Understand the fundamentals of the fashion industry. Indicator: 1.01 Understand the progression of fashion. Part A.
Special Promotions QCC’s: 58, 59, 60, 61, 64.
Fashion Merchandising 2.01
Chapter 1 Vocabulary.
Chapter 4.
UNIT A COURSE ORIENTATION
2.02 Merchandise Buying Plans
UNIT B Evolution and Movement of Fashion
Example on you tube Tangled Restore Beautiful Lengths.mp4basics
Example on you tube Tangled Restore Beautiful Lengths.mp4basics
Chapter 10 Fashion Distribution Buying Fashion Selling Fashion.
Careers in Fashion Are you interested?.
UNIT B Evolution and Movement of Fashion
Presentation transcript:

Fashion Products and Planning

Objectives What are fashion products? What are trade associations? What are trade publications and fashion magazines? What are the aspects of product planning?

Why Important? To understand and market fashion, it is important to know what and how fashion products are planned.

What are fashion products? Fashion products include goods that are produced and services that are performed. The fashion industry is comprised of many businesses that create fashion products.

Fashion Products Fashion goods – (goods) are tangible items that are made, manufactured, or grown. Includes apparel, textiles, accessories, and other fashion products, from cosmetics and perfumes to furniture and cell phones. Ex. The goods made by manufacturers include the textiles created from raw materials, the fabrics to make garments, and the finished garments sold in retail stores.

Fashion Products Fashion Services – (services) are intangible things that people do, such as tasks performed for customers. Fashion services are provided by producers, retailers, cosmeticians, stylists, and other individuals who bring fashion to consumers.

Variety of Services People in all segments of the fashion market – primary, secondary, or tertiary markets offer services. Examples: 1. Marketing specialists in each segment can provide current information concerning market trends and new products.

Variety of Services Examples cont: 2. People involved in sales and service target fashion products on the right buyers. 3. Sales associates in the design segment provide information to production people. 4. The production sales staff works with retail buyers who stock the right goods in their stores.

Other Services Fashion show production such as fashion week presentations and advertising assistance. Retail services might include providing credit, personal shopping, and gift wrapping services. All segments of the fashion industry offer some form of service to attract and keep customers.

The Fashion Trade A dominant segment of the fashion industry, the garment industry is sometimes called Rag trade – a slang term meaning the “the garment industry.” The rag trade has its own trade associations.

What are trade associations? Trade association – a nonprofit organization that provides services to specific groups who develop, make, and sell products within an industry. Sets standards and provides a means of communication among its members. EX. – the American Apparel and Footwear Association (AAFA) stays informed about current legislation relating to imports and exports, focusing on taxes, labor, and environmental issues.

Types of Trade Associations American Fiber Manufacturers Association – fiber production American Yarn Spinners Association – yarn production American Textile Manufacturers Institute – fabric manufacturing American Association of Textile Chemists and Colorists – fabric finishing Council of Fashion Designers of America – apparel designing American Apparel and Footwear Association – apparel manufacturing and sales National Retail Federation – retail activities

The Fashion Group Fashion Group International, Inc. – is a trade association representing all segments of the fashion industry. Membership consists of women and men who are successful in the fashion business. Members work as fashion designers, magazine editors, retail executives, and other fashion professionals.

The Fashion Group (cont.) The group provides a forum for its members to share information and resources about career opportunities and ideas concerning the fashion industry. Headquarters located in New York City. Los Angeles and Chicago have regional chapters. Fashion Group chapters are located in key fashion cities around the world.

What is the goal of all trade associations? To help members succeed by improving their segment of the fashion industry.

Trade Publications Trade publication – a magazine, newspaper, book, or journal offering a variety of information to a certain industry or segment of an industry. Also types of fashion products, though they are NOT always sold commercially. Provide companies with information they can use to develop new products. Focus on trends and report on new developments in the textile, apparel-production, and retail industries.

Women’s Wear Daily Major American fashion trade publication Published five days a week; each day dedicated to different features concerning fashion trends, designs, and manufacturing information. Lists schedules for fashion events such as designer and fashion week shows. Reports important business and financial news regarding the women’s apparel trade.

Fashion Magazines Individuals in the fashion industry read trade publications for current information on fashion products, but the public gets most fashion news from magazines, which are also fashion products. Fashion magazine – a consumer magazine sold commercially, featuring articles, illustrations, and advertisements with an international emphasis.

Fashion Product Planning and Product Mix The planning process includes developing a product mix and product assortment that will satisfy the needs and wants of the market. Product mix – the total selection of goods and services that a company makes or sells. Manufacturers offer different lines of products and services.

Product Assortments Product assortment – the range of items or merchandise within categories that a company sells. Assortment breadth – number of different items offered within a classification of products. Assortment depth – consists of a large quantity of the goods offered.

Pop Quiz! Which are two examples of fashion goods? A) textiles and apparel B) accessories and tailoring C) manufacturing and home furnishings D) design and manufacturing

Which are two examples of fashion services? A) marketing and coats B) hairstyling and tailoring C) home furnishings and distribution D) manufacturing and buttons

Rag trade refers to _____. A) the distribution of leftover materials B) a publication designed for a certain industry C) slang for Women's Wear Daily D) the garment industry

The Council of Fashion Designers of America is an example of a _____. A) government council B) trade association C) trade publication D) market research firm

What is the audience for a fashion publication? A) people working in a specific industry B) young teens C) the general public D) students of fashion design

What is the main American fashion trade publication? A) Vogue B) Lucire C) Women's Wear Daily D) GQ (Gentlemen's Quarterly)