Company description The reason most business fail is because they don’t understand the business they are in.

Company description Company name has to be included: Company’s needs Flexibility Different types of name: Your own name The legal corporate or company name A “dba” Brand name Model name Subsidiary company name Domain name

Company description AAA, Incorporated, doing business as Amin’s dinner, operating the subsidiary business, Karim and Suns Catering Service, selling products under the trade name “Amin’s Food”

Company description Company’ objectives/statement of mission: A statement of mission provides focus for the company and should be the defining concept of your business for at least the next few years.

فلسفه شركت خود را بر حسب موضوعات زير تشريح كنيد. محدوده/ طبیعت محصولات/ خدمات ارائه شده: كيفيت: قيمت: خدمات: ارتباط كلي با مشتري: سبك / ارتباط مديريت با كاركنان:

طبيعت محيط كار: ارتباط با ديگران (در صنعت): ثبت فناروي يا ديگر توسعه­هاي جديد: اهداف رشد يا سودآوري: ارتباط با جامعه/ محیط يا ساير اهداف اجتماعي: ديگر اهداف شخصي يا مديريتي :

Company description AAA Inc., is a spunky, imaginative food products and service company aimed at offering high quality, moderately priced, occasionally unusual food using only natural ingredients. We view ourselves as partners with our customers, our employees, our community and our environment and we take personal responsibility in our action toward each. We aimed to become a regionally recognized brand name, capitalizing on the sustained interest in Iranian and Turkish food. Our goal is moderate growth, annual profitability and maintaining our sense of humor.

Company description Legal issues: Sole proprietorship, partnership, incorporated? Licensing? Trademark, patents, copyrights or other legal instruments? AAA, Inc., is introduced in the state of …., the 3 shareholders- Amin, Arash, Arman-each own 33 1/3 % of the total shares in the company. The company use the name “ Amin’s Food” on its food product line and the Triple A logo.

Company description Products and services: Clearly describe: The nature of the products or services you product Future products and services planed by your company and when you expect to introduce them. AAA Inc., is a full service restaurant specializing in Iranians cuisine. The Amin’s food line consists of 10 traditional Iranian types. We anticipate releasing a line of 4 Iranian foods in the next six months. In the second year of this plan, we anticipate introducing a line of 10 Turkish food.

Company description Business location Company’s headquarters, main place of business and any branch locations. Development stage and milestones achieved to date When was the company founded? The phase of development: A seed company (with a business concept but without a product or service finalized) A startup ( in early stage of operation) Expansion (adding new products, services or branches) Retrenchment (consolidating or repositioning product lines) Established (maintaining market share and product positioning)

Company description Financial status: Give a brief idea of the status of your company in financial terms. How has been company funded to date? What are the major financial obligations? Which loans or investments have you received? On what terms? How much money do you seek? For what purpose?

فرم تهيه برنامه توصيف شركت موارد زير را مطابق طبقه­بندي انجام شده براي كسب و كارتان ليست كنيد : اسامي نام قانوني و شركتي: مشغول به كسب وكار: اسامي برند تجاري و دامين: شركتهاي فرعي: شكل قانوني شكل قانوني كسب و كار: ايالت و استاني كه در آن تشكيل شده است: كشوري كه كسب و كار مجوز اخذ نموده است: مالك يا مالكين شركت يا سهامداران عمده : مديريت/ رهبري دبير/ رئيس هيئت مديره: مدير عامل: ساير اعضاي كليدي مديريت: بدنه مشاوره­اي/ اجرائي: تعداد اعضا:

مكان نمايندگي­هاي شركت: محل كسب و كار: شعبه­ها:محل جغرافيائي تحت پوشش: مراحل تكامل شركت چه زماني تاسيس شده است: مرحله شكل­گيري يا اهداف سريع: محصول يا خدمت چه زماني ارائه شده است: پيشرفت برنامه­هاي فعلي و مراحل مهمی كه فرا رسيده­اند: ساير شاخصاي توسعه: وضعيت مالي فروش كل سال گذشته: سود قبل از ماليات سال گذشته: فروش يا سودآوري بخشها يا خطوط توليد: تعداد كاركنان فعلي: مقدار حمايتهايی که جستجو شده اند: کاربرد اصلی حمایتهای بدست آمده محدوديتهاي تامین مالی در گذشته و الزامات عمده مالي: محصولات و خدمات توصيف كلي خدمات/ محصولات: تعداد و نوع خطوط: تعداد محصولات و خدمات در هر خط :پاتنتها و مجوزها:پاتنتهاي گرفته شده/ معلق: علائم تجاري گرفته شده/ معلق:مجوزهاي گرفته شده/ معلق: حق كپي رايت گرفته شده/ معلق:

Industry Analysis & Trends A company must know both how it is like, and how it is unlike, other businesses.

Industry Analysis & Trends In this section you have to focus on: A description of your industry Trends in your industry Strategic opportunities that exist in your industry.

Industry Analysis & Trends Your economic sector is the broad category into your industry or business falls: Service Manufacturing Retail Distribution Past and future growth of your business sector Future Growth (L,M,H) Past Growth (L,M,H) Business Sector 1-…. 2-…. 3-…..

Industry Analysis & Trends Define your company Industry: Your business may belong to more than one industry. Your company Industries 1-…. 2-…. 3-…..

Industry Analysis & Trends Size and growth rate of your industry: Past and future growth of your industry Next 5 years Next yearThis yearPast year2 years ago Factor Total revenue Total units sold Total employment Industry growth rate GDP growth rate

Maturity characteristic of your industry and associated opportunities/risks risksOpportunitiesCharacteristic Growth Rate: Competition: Market leaders/standard Marketing goals Market share strategy Product range Customer loyalty

Industry Maturity Chart decliningstableexpandingnew Characteristic Minimal/no ne plateauVery high Growth Rate: decreasingestablishe d Shake out. Move back and froth increasing Competition: Become smaller fixedIn flux/ emerging none Market leaders/standard SurviveIndustry leadership Differentiate from competition Exposure and credibility Marketing goals Cannibaliz e weekend competitor s Maintain share Build market share Gain foothold Market share strategy Reducedwideexpandinglimited Product range weakeningstronghardeningnone Customer loyalty

Industry Analysis & Trends The 4 stages of Industry life cycle New Industries: Provide excellent entrepreneurial opportunities. Smaller companies well suited to respond to rapid change Larger companies have not yet recognized the field's potential. The market is limited because customers are not yet comfortable with the product or services

Industry Analysis & Trends Expanding industries: Enjoy rapidly growing markets as customers begin to recognize the need for the product or service. Competition is rapid as well funded companies begin to enter. All companies are at risk.

Industry Analysis & Trends Stable industries: Have arrived at a plateau with markets leveled off at a reasonably high level. The rate of growth is slow. Customers maintain strong brand loyalty. It is relatively difficult to enter these industries.

Industry Analysis & Trends Declining industries: Result from technological, demographical, and sociological changes and from overwhelming foreign competition. Corporation leave the field or go bankrupt and, The few major companies fight to survive by stealing remaining customers from weakened competitors.

Effects of economic conditions on your industries High/low business expansion: High/low interest rate: High/low Unemployment: High/ low inflation: Strong/weak dollar: High/low price oil: …. Sensitivity to economic cycle

Industry Analysis & Trends Seasonality Technological change: Manufacturing/production Billing/administration Information management Inventory control Delivery time/method Marketing/communication Sales channels Customer service ….

Industry Analysis & Trends Regulation/certification

Industry Analysis & Trends Supply and distribution channels

Industry Analysis & Trends Financial characteristics: Like the standards of such aspects as markups, commissions….