Team 6 Caitrin Dolan Will Davis Brittany Irvin Jeremiah Woolwine
Background Foundation Purpose Locations Services offered Mission/Vision The mission and vision of Pizza Inn Inc is to serve its neighbors with great tasting, fresh made pizza each and every day. Pizza Inn’s principal activity is to franchise and distribute food to a system of restaurants operating under the trade name "pizza inn". Goals
Strengths/ Weaknesses Management Family Atmosphere Offering High quality Marketing Headquarters markets for the franchisees Personnel Quick service Finance Debt Down Manufacturing Delco R & D New Combinations of Pizza Management New Management Offering Not Nationwide Marketing Competitors have more money for marketing Personnel Turnover Finance Revenue decreasing Manufacturing Must use Delco R & D Faster ways to cook pizza
Opportunities/ Threats Consumer/Social Expansion Competitive Name Brand Technological Ordering Online Economic Different Class settings Consumer/Social Families home Competitive Competitors copying Technological Pizza Hut has ordering online Faster ways of cooking pizza Economic Eating in Legal/ Regulatory Mergers
Marketing Program Product Strategy Signature Pizzas Buffet & dine in specialties Price Strategy Competitive prices Promotion Strategy Coupons Monthly Specials Place Strategy Mainly in the South In Nine Countries other than the U.S.
Target Markets (4 ways to serve you) Full service pizza restaurant Solely pizza delivery and carry-out Self-serve buffet Express serve Competition Pizza Hut Cici Enterprises Sbarro
Implementation Plan Expand to new markets Domestic (move north) Foreign Markets Improve marketing program TV Newspapers Radio