PGRI, September 2014 How to get your Mobile Strategy off the ground Fivi Rondiri Corporate Marketing Coordinator This document is confidential, proprietary, and contains trade secret materials of INTRALOT, Inc. and its affiliates. Release without prior authorization from INTRALOT, Inc. is prohibited.

IS LOTTERY READY TO GO MOBILE?

This document is confidential, proprietary, and contains trade secret materials of INTRALOT, Inc. and its affiliates. Release without prior authorization from INTRALOT, Inc. is prohibited. BARRIERS WE NEED TO OVERCOME  It is difficult to understand how effective mobile apps could promote our business  Expensive  Time-consuming  Lack of resources  “We know we need it, but how do we do it?”

This document is confidential, proprietary, and contains trade secret materials of INTRALOT, Inc. and its affiliates. Release without prior authorization from INTRALOT, Inc. is prohibited. GATHER INTELLIGENCE  Gain awareness of your customers, what other lotteries do, what campaigns they run  Research outside the industry  Your mobile app and overall mobile strategy is a WORK IN PROGRESS  TEST, TEST, TEST  Immediate customer feedback  Analyze habits

This document is confidential, proprietary, and contains trade secret materials of INTRALOT, Inc. and its affiliates. Release without prior authorization from INTRALOT, Inc. is prohibited. PUSH IT OUT  Mobile site can prompt visitors to download the native mobile app  Social Media advertising  We spend 80% of our time on apps and 20% on mobile browsing.  17% of our mobile actions happen within the Facebook app.*  Organic reach on Facebook is no longer enough to connect a brand with its fans  Add messages to all advertising campaigns * source: Flurry.com

This document is confidential, proprietary, and contains trade secret materials of INTRALOT, Inc. and its affiliates. Release without prior authorization from INTRALOT, Inc. is prohibited. MESSAGES ON TICKETS

This document is confidential, proprietary, and contains trade secret materials of INTRALOT, Inc. and its affiliates. Release without prior authorization from INTRALOT, Inc. is prohibited. IMPROVE APP STORE RATINGS  Start a conversation  Open your ears and be honest  Work with your team to fix problems and make sure they won’t happen again  Turn critics to evangelists

This document is confidential, proprietary, and contains trade secret materials of INTRALOT, Inc. and its affiliates. Release without prior authorization from INTRALOT, Inc. is prohibited. INTEGRATE WITH YOUR BRAND  Offer a seamless experience in terms of your brand experience  Forget about one size fits all strategies  Adopt a multi-screen marketing strategy  Consider time, location and type of device  Build both native mobile app and mobile site  Ask yourself “What do my mobile customers need?”

This document is confidential, proprietary, and contains trade secret materials of INTRALOT, Inc. and its affiliates. Release without prior authorization from INTRALOT, Inc. is prohibited. INTRALOT’S MOBILE SOLUTION

This document is confidential, proprietary, and contains trade secret materials of INTRALOT, Inc. and its affiliates. Release without prior authorization from INTRALOT, Inc. is prohibited. INTRALOT’S MOBILE SOLUTION

This document is confidential, proprietary, and contains trade secret materials of INTRALOT, Inc. and its affiliates. Release without prior authorization from INTRALOT, Inc. is prohibited. INTRALOT’S MOBILE SOLUTION

This document is confidential, proprietary, and contains trade secret materials of INTRALOT, Inc. and its affiliates. Release without prior authorization from INTRALOT, Inc. is prohibited. INTRALOT’S MOBILE SOLUTION

This document is confidential, proprietary, and contains trade secret materials of INTRALOT, Inc. and its affiliates. Release without prior authorization from INTRALOT, Inc. is prohibited. CONCLUSION  4 simple steps: 1. Gather Intelligence 2. Push it Out 3. Improve app store ratings 4. Integrate with your brand

PGRI, September 2014 Thank You! Fivi.