NEW COMMUNITY PARTNERSHIPS PATHWAY: PLAYDAY SERIES, KIDS CLUBS & JUNIOR TEAM TENNIS LEAGUES

USTA Northern California Mission – To promote and develop the growth of tennis as an inclusive and inviting lifetime activity in the Northern California Section Northern California Section

USTA Northern California Community Partnerships will help achieve many of the National President’s Goals: * Build cross-cultural competence to ensure successful Diversity and Inclusion * Leverage the USTA’s commitment to education * Have Fun

Over Play Days were the start to bringing tennis to these new organizations in ! California Police Activities League Boys and Girls Clubs of Northern California Boy Scouts of Northern California Girl Scouts of Northern California Girls Inc. YMCA California Youth Soccer Association – Coming Soon 2013

California Police Activities League 127 Chapters in California: Play Days, Kids Tennis Clubs and Junior Team Tennis Leagues! PAL offers year-round and seasonal sports programs and is a non-profit youth-serving organization. We brought tennis into their programs in Northern California!

How the partnership with PAL/SAL started! Initial Meeting with California PAL Executive Director Greg Wilson: Summer 2011 Four Regional PAL Meeting Presentations made to over 80 PAL/SAL Programs in Northern California – Jan 2012 Key Contacts made with PAL Program leaders and Individual Meetings set up with Alison and TSR in area – Jan PAL Programs sign on to USTA Northern California programing and programs start! Feb Current UPCOMING!!!! November 2012 – Northern California Presentation at California PAL Meeting Summer 2013 – 1 st Ever Northern California PAL/USTA Tennis Event

Play Days Kids Tennis Clubs PAL Junior Team Tennis Leagues NJTL USTA Northern California provides all the equipment, assistance and training to help get these programs started!

Taft Community School - After school PAL Redwood City Parks and Rec with PAL San Mateo County SAL/PAL Henry Ford Elementary - After school PAL Richmond PAL Visalia PAL Monterey County PAL

Etna PAL Willows PAL Lake County PAL Tehama County PAL Oakland PAL Fresno PAL Elk Grove PAL

Sacramento Community Impact Program (SCIP) Citrus Heights PAL Rancho Cordova PAL Elk Grove PAL Roseville PAL Atwater PAL San Jose PAL- coming soon!

in all 50 States Over 100 Boys and Girls Clubs Clubhouses in Northern California Play Days, Kids Tennis Clubs, Junior Team Tennis Leagues, training and forming NJTL Chapters in Northern California!

Mission Statement “To enable all young people, especially those who need us most, to reach their full potential as productive, caring, responsible citizens” Core Beliefs A safe place to learn and grow Ongoing relationships with caring, adult professionals Life-enhancing programs and character development experiences Hope and opportunity Willie Mays Boys and Girls Clubhouse - San Francisco Play Day

Boys and Girls Clubs of San Francisco – Four Clubhouses Peninsula Boys and Girls Club – Two Clubhouses Boys and Girls Club of Vacaville and Travis Air Force Base Boys and Girls Club Mid Peninsula Boys and Girls Club Silicon Valley Boys and Girls Club – 13 Clubhouses

Boys and Girls Clubs of Greater Sacramento Recipient of the ICON Aetna Grant Alameda Boys and Girls Club Oakland Boys and Girls Club – Three Clubhouses Martinez Boys and Girls Club Boys and Girls Clubs of Central Sonoma County 6 Clubhouses Boys and Girls Clubs of Marin and Central Sonoma County 4 Clubhouses

Sponsorship Ideas! Tennis Clubs sponsoring Boys and Girls Club Clubhouses and PAL Programs In 2011 the Blackhawk Women’s Tennis Association raised $5,320 to help provide tennis programing for the Richmond Youth Tennis Center. This year the fundraiser will take place in October and they will be raising money for the Richmond Police Activities League! Their goal is $10,000. Opportunities like this are being sought after throughout our section for all programs such as the Police Activities League and Boys and Girls Clubs!

Girl Scouts of America - Over 100,000 in Northern California Play Days and Junior Team Tennis Leagues!

Girl Scouts of Northern California Over 60,000 Girl Scouts Girl Scouts of Central California – Over 29,000 Girl Scouts Girl Scouts of Central California South – Over 12,000 Girl Scouts Girl Scouts of California’s Central Coast - Over 10,000 Girl Scouts USTA Northern California Section is working with all Four Girl Scouts Councils in their section! Play Days and JTT Leagues

Girl Scouts & Boy Scouts PARTICIPANT PATCHES

Play Days all over Northern California!

JUNIOR TEAM TENNIS LEAGUE Central California – Spring 2012, Fall 2012 Northern California – Spring 2013

Girl Scouts 100 th Anniversary Events in Northern California and Central California – Over 45,000 Girl Scouts attended!

Boys Scouts – Santa Clara Council San Jose Junior Team Tennis League – Summer 2012

Girls Inc. is a national non-profit organization with a mission to Inspire all girls to be strong, smart, and bold. Northern California locations: Alameda County (San Leandro) West Contra Costa (Richmond) Northern Sacramento Valley (Red Bluff) Central Coast, (Salinas) The Island City (Alameda) Play Days and Kids Tennis Clubs and JTT Leagues coming soon!

YMCA’s three areas of focus: youth development and education, healthy living, and social responsibility, Branches located throughout Northern California. YMCA of the East Bay – 7 branches: Downtown Oakland, Eden Area, Fremont/Newark, Hilltop, Tri-Valley, Urban Services, & West Contra Costa Hilltop Branch (Richmond) Play Day & Kids Tennis Club – Fall 2012 Sonoma County YMCA Completed School Training 2011 School sites currently run tennis in after-school programs and summer sports camps Plans for Junior Team Tennis Leagues

CYSA & USTA Proposed Idea! A Soccer and Tennis Community Based Partnership

Soccer & Tennis Partnership Both CYSA and USTA: Non-profits with the same goals of health, fitness and fun Promotes both the recreational player and high level performance player Increases soccer sport participation and generates awareness of a new sport Cross-training improves overall athleticism

6 Week Fitness Camp

Why Participate in a Fitness Camp? Enhances team unity Kids return in Fall with stronger soccer skills & higher fitness level Kids stay together in Spring instead of leaving for other sports Camp would combine both sports and focus on skill development Kids have fun learning a new sport yet adding to their soccer skills Free 1 year USTA membership for 10 and Under

Other Benefits Equipment – easy to learn No courts needed Similar activity to soccer Introduction to new sport Players of any ability can participate Free USTA new membership – 10 and Under Kids keep fit and have fun!

Proposed Pilot Program Hayward Area Recreation District (HARD) and Alameda County Sheriff’s Activities League (DSAL) Offer tennis as part of pre-season youth cross-training/fitness camp Proposed camp from January-March (indoors) and DSAL Soccer programs runs from March-July Currently 600 Kids Participate in this soccer program in Alameda County

USTA NORCAL Goals Expand our partnerships to more Youth Organizations in our section Create Section wide tournament with Police Activities League and other organizations Continue to add Junior Team Tennis Leagues, Play Days, Kids Tennis Clubs, NJTL’s and more programing Focus on sponsorship and fundraising efforts to assist programs that need financial assistance

USTA Community Partnerships are a winning match!!! A WINNING MATCH

Thank You! Michael Cooke – President, Board of Directors Steve Leube – Executive Director Alison Vidal – Manager, Tennis Service Representatives