1 1 CDW — Proprietary and Confidential. Copying Restricted. For internal use

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Presentation transcript:

1 1 CDW — Proprietary and Confidential. Copying Restricted. For internal use

2 2 CDW — Proprietary and Confidential. Copying Restricted. For internal use only.

3 3

4 4

5 5

6 6

CAMPAIGN OVERVIEW

8 8 CDW — Proprietary and Confidential. Copying Restricted. For internal use only. Brand awareness to CDW brand, “People Who Get IT” Collect list of contacts Simple, fun and engaging experience OBJECTIVES

9 9 CDW — Proprietary and Confidential. Copying Restricted. For internal use only. Always on culture watching assignments Got to know our target audience Productive brainstorming sessions Included the client at check-ins along the way Filtered ideas through brand lens BRAINSTORMING PROCESS

10 CDW — Proprietary and Confidential. Copying Restricted. For internal use only. SOLUTION CELEBRATE I.T. HEROES EVERWHERE!

11 CDW — Proprietary and Confidential. Copying Restricted. For internal use only. LEVELS OF ENGAGEMENT

12 CDW — Proprietary and Confidential. Copying Restricted. For internal use only. LEVELS OF ENGAGEMENT

13 CDW — Proprietary and Confidential. Copying Restricted. For internal use only. INCENTIVE 8 WEEKLY PRIZES CUSTOM T-SHIRT CUSTOM LAPTOP/PHONE SKIN 1 GRAND PRIZE LIFE-SIZE CUTOUT CUSTOM SNEAKERS CUSTOM T-SHIRT CUSTOM 3D FIGURINE

14 CDW — Proprietary and Confidential. Copying Restricted. For internal use only. GRAND PRIZE WINNER JONATHAN LOWRY PC TECHNICIAN III Headquartered in Cary, North Carolina, The Pantry, Inc. Is the leading independently operated convenience store chain in the southeastern united states and one of the largest independently operated convenience store chains in the country.

15 CDW — Proprietary and Confidential. Copying Restricted. For internal use only. WEEKLY WINNERS: 1-4

16 CDW — Proprietary and Confidential. Copying Restricted. For internal use only. WEEKLY WINNERS: 5-8

SUPER-POWERED LAUNCH

18 CDW — Proprietary and Confidential. Copying Restricted. For internal use only. Leveraged existing opportunities at no additional cost. MARKETING PROMOTION

19 CDW — Proprietary and Confidential. Copying Restricted. For internal use only. SOCIAL MEDIA PROMOTION CDW CORPORATE FACEBOOK

20 CDW — Proprietary and Confidential. Copying Restricted. For internal use only. SOCIAL MEDIA

21 CDW — Proprietary and Confidential. Copying Restricted. For internal use only. COWORKER PROMOTION PROMOTION – INTERNAL

METRICS

23 CDW — Proprietary and Confidential. Copying Restricted. For internal use only. METRICS

24 CDW — Proprietary and Confidential. Copying Restricted. For internal use only. METRICS

25 CDW — Proprietary and Confidential. Copying Restricted. For internal use only. METRICS

26 CDW — Proprietary and Confidential. Copying Restricted. For internal use only. METRICS

27 CDW — Proprietary and Confidential. Copying Restricted. For internal use only. METRICS

MENTIONS

29 CDW — Proprietary and Confidential. Copying Restricted. For internal use only. MENTIONS TWITTER/FACEBOOK

30 CDW — Proprietary and Confidential. Copying Restricted. For internal use only.

31 CDW — Proprietary and Confidential. Copying Restricted. For internal use only. THANK YOU!! –THE STUDIONORTH SUPERSQUAD