…combining media and technology to work for your business by Kent McAllister

Market A few vendors have attempted to serve the healthcare/medical market with video-based offerings* – – – – –others Pricing consistently starts at $100 - $300/month plus setup fees of $100’s to $1,000’s *the distinction between video and digital signage applications continues to narrow, as technology capabilities improve

Background Digital signage has historically been out of reach for most businesses –Capital intense –Content management challenges Technical Financial –Limited and generic content –Inflexible One or more of these limitations exist with most video and digital signage offerings available in the market today

Purpose Improve customer waiting-room experience –Reduce perception of “wait time” –Provide information of interest Educational Entertainment Promote business –Educate customers on available products and services –Provide value-propositions Providers (certifications, qualifications, etc.) Select services Conclusion: Help your customers – Help your business

A new approach, relying on aggregate sponsorship revenues to fund 100% of deployment of: –Flat Screen Technology –Media Player Technology –Content Management System Licensing –Content Management labor –Content Licensing –Custom Video services Filming Editing –All installation services and maintenance Sponsorship content is comparable to broadcast television as a percentage of total content

Pricing With minimal traffic (viewers per month) thresholds –No setup fees –No installation fees –No ongoing license or maintenance expenses –No video filming or editing expenses (for initial ‘basic’ promotion video)* Sliding scale applies when traffic is below minimums Three year commitment * enhanced promotional video content is available at standard rates

Impact Video Loops have been reported to reduce patient perceived wait time by 15% Waiting room videos enjoy ten times the eye contact of static signage Video presentations played continuously in the waiting room can be very helpful in parents’ education* Conclusion: Customers like video! *study of pediatric patient and family satisfaction

Quality is committed to producing and providing commercial grade quality video content NBC and affiliates Hamilton Productions

NBC

Healthology, Inc is an NBC production affiliate

Hamilton Productions Promotional video production for The Global Orphan Project, a 501(c)3 organization serving orphans around the world

Hamilton Productions Commercials aired on nationally syndicated cable TV outlets

Content Management Video library of ~2,000 NBC video clips 800 “evergreen” and 1,200 regularly updated Weekly consumer-interest content updates included in the base offering All sponsorship content previewed to ensure propriety and no conflicts with client business Remote management – all distribution via high-speed internet on mutually agreeable schedule

Questions …combining media and technology to work for your business