Engaging Emerging Markets: Is Technology the Answer? Don Feeney Research and Planning Director Minnesota State Lottery

Minnesota Lottery Participation by Age

Reasons for never playing a lottery game Source: 2011 Ipsos-Reid Emerging Markets Study

Reasons for never playing a lottery game Source: 2011 Ipsos-Reid Emerging Markets Study

What percentage of the time do you pay by …?

Frequency of Shopping Once a month or moreOnce a week or more

Likelihood of Internet Gaming with Lottery Source: Ipsos-Reid 2011 Emerging Markets Study

Likelihood of following lottery through social networking Source: Ipsos Reid 2011 Emerging Markets Study

Reasons for not gambling on Internet Source: Ipsos-Reid Emerging Markets Study

Games more likely to be played by younger adults than older adults – Bingo – Card games – Sports pools – Fantasy sports – Pulltabs Games less likely to be played by younger adults than older adults – Lottery – Raffles No difference – Casinos – Racing