‘Everybody ‘more’ active, every day’ Conference Welcome back

Morning Recap: – Scale of the Physical Inactivity Problem. – Oxfordshire Framework- sport and physical activity – Some interaction with partners to grow your networks. This Afternoon: – A quiz… – Some more excellent speakers. – Then: Creative brains required to help set the direction of travel for Oxfordshire.

Key factors in physical activity levels – Age – Gender – Ethnicity – Socioeconomic Status – Environment – Employment Plus many other factors and influences that shape an individuals behaviour.

Only 21% of boys and 16% of girls aged 5 – 15 are achieving 60 minutes of physical activity a day. 9% of boys and 10% girls aged 2 – 4 meet the guidelines. Physical inactivity is one of the leading causes of death in developed countries, responsible for an estimated 22-23% of CHD, 16-17% of colon cancer, 15% of diabetes, 12-13% of strokes and 11% of breast cancer. (WHO 2002). 76% of men and 63% of women in the highest income quintile met the guidelines, falling to 55% of men and 47% of women in the lowest quintile of household income. A (very) quick recap

Health Survey for England reports that (2012):Men spend 6.0 hours sitting down at work, women 5.0 hours (median).14% of men and 23% of women are inactive in the South East Region. HSE (2012) also reports that physical inactivity in the lowest socio-economic quintile is far higher than that of the most affluent quintile ; 29% v 11% for men and 34% v 18% for women. Certain BME groups have lower activity levels. Physical Activity has shown to be effective in improving attainment at different ages, across both genders and in multiple subjects (Booth et al, 2013, BMJ),

Oxfordshire data

Self reporting of ‘not in good health’ trends upwards as socioeconomic status gets lower. Districts generally compare favourably, but Oxford does show instances of being at or above the UK average. Self reporting of ‘not in good health’ trends upwards as socioeconomic status gets lower. Districts generally compare favourably, but Oxford does show instances of being at or above the UK average Self reporting of ‘not in good health’ trends upwards as socioeconomic status gets lower. Districts generally compare favourably, but Oxford does show instances of being at or above the UK average ably, SES & General Health

Accessing Green Space for Exercise

Socioeconomic distribution of Oxfordshire’s Population Oxfordshire is an affluent county but contains areas such as Cherwell and West that have high numbers of routine workers

61% of adults self report meeting the CMO’s guidelines. However this is likely to be an over estimation! 23% of Oxfordshire Adults classed as sedentary. Oxfordshire

1.7% of Oxfordshire working days are lost due to sickness absence- leading 2 factors are muscoskeletal problems and stress, both of which are impacted by Physical Activity. 180,500 usually drive to work- over 5 times the number who walk and 8 times the number who cycle. (2011 census) Oxfordshire children generally have lower levels of attainment that the UK and South East average. (neighbourhood statistics website). 30% of our Y6’s and 20% of our reception children are overweight or obese. (PHE Fingertips tool). Oxfordshire- wider determinants

Pockets of deprivation that suffer from big health inequalities- physical activity could address some of these! Oxfordshire has good levels of activity but we have a way to go to catch up with the best. We need to ‘sell’ the benefits of physical activity to a wider range of people by linking to multiple agendas. Conclusions from the Data

Pockets of deprivation that suffer from big health inequalities- physical activity could address some of these! Oxfordshire has good levels of activity but we have a way to go to catch up with the best. We need to ‘sell’ the benefits of physical activity to a wider range of people by linking to multiple agendas.

Pockets of deprivation that suffer from big health inequalities- physical activity could address some of these! Oxfordshire has good levels of activity but we have a way to go to catch up with the best. We need to ‘sell’ the benefits of physical activity to a wider range of people by linking to multiple agendas. Conclusions from the Data

Physical Activity in Oxfordshire: Lets Move Together! Tom White Health Improvement Practitioner Public Health Oxfordshire County Council Physical Activity in Oxfordshire: Lets Move Together!

Physical Activity: A Continuum Active Living Walking Cycling Active transport Built environment Non Sedentary behaviour Sport-organised Competition Talent ID Organised Coaching Performance Clubs Leadership Active Recreation Casual swimming Cycling as leisure pursuit Gym Jogging Casual badminton PHYSICAL ACTIVITY

Lots of work already going on across partners. How do get the balance right? How do ensure a population level effect and that we ‘move at scale’? Physical Activity: A Continuum

The emerging structure

Consultation on the revised Physical Activity Plan and Physical Activity Group structure We need your thoughts, ideas and input….

At your table please brainstorm What you think are the BIG strategic issues we face in PA What are the key operational issues What roles are best suited to sit on a small Strategic group Who is best placed to sit on an operational group Consultation activity

Have a safe and active journey home! Q and A and Wrap Up