Week October 6, 2014 – October 10, 2014 DECA NEWS: Sign up for Competition, Dodgeball, 5K Run, Fall Festival this weekend! Sign up to help with the football game Friday night! Member Initiation is Monday, October 13 at FLEX in Auditorium. DECA MEETING THURSDAY – FLEX- 11AM - AUDITORIUM Due This Week: Vocabulary Test & Notebook Check Friday! Business Operations Research Due Next Wednesday – Presentations Begin!

 Early Work: What are the five ways Primary Data is collected?  Today’s Objective: Managing Marketing Information/Communicating in the WorkplaceManaging Marketing Information/Communicating in the Workplace  Activities  Vocabulary – Be sure to define in your composition book. Vocabulary  How is your research going? Are you ready to write?  Be sure to follow the Rubric for the written part of project  This must be in a 3 prong folder when you turn in  Work together for this section - Description of the community (economic, geographic, demographic and socioeconomic factors)  Homework: Operations Research Project ☞ Point of the Day: A marketing database is a collection of information on a specific topic. The very things that held you down are gonna carry you up and up and up. Magical Monday Manners Moment

 Early Work: What are two advantages and two disadvantages of secondary data?  Today’s Objective: Managing Marketing Information/Communicating in the WorkplaceManaging Marketing Information/Communicating in the Workplace  Activities  Vocabulary – Define by Friday – Test Friday  What generation is not being served by your business?  2001–Present | New Silent Generation or Generation Z  1980–2000 | Millennials or Generation Y  1965–1979 | Generation X  1946–1964 | Baby Boomers  1925–1945 | Silent Generation  1900–1924 | G.I. Generation  Work together for this section - Description of the community (economic, geographic, demographic and socioeconomic factors)  Homework: Marketing NOW – discussion Wed. ☞ Point of the Day: Attitude research is designed to obtain inforation on how people feel about certain products, services, companies, or ideas. Just keep swimming! Tough Tuesday – Name that Company

 Early Work: How does survey research differ from observation research?  Today’s Objective: Managing Marketing Information/Communicating in the WorkplaceManaging Marketing Information/Communicating in the Workplace  Activities  Check off what you have done:  select an actual local business operation  design a research study  conduct a research study  analyze the results of the research study  prepare a detailed plan to better serve customers and/or strengthen the workplace environment for a generational group  prepare a proposed budget  Prepare your written report – follow rubric!  Prepare your presentation:  the design of the research study  the findings and conclusions of the research study  strategies to better serve customers and/or strengthen the workplace environment for a generational group  a proposed budget to enact the suggested strategies  Homework: Operations Research Project ☞ Point of the Day: Media research is used to determine the effectiveness of the various media to advertise a good or service. I always like to look on the optimistic side of life, but I am realistic enough to know that life is a complex matter. Work Wear Wednesday & MKTG NOW Discussion

 Early Work: Newspaper Day – The Free Lance Star What are the two qualities that a research questionnaire should have?  Today’s Objective: Managing Marketing Information/Communicating in the WorkplaceManaging Marketing Information/Communicating in the Workplace  Activities  Vocabulary – Define by Friday – Test Friday  Continue work on your project  What will you use to present your project? Prezi? PowerPoint? Posters?  Work together for this section - Description of the community (economic, geographic, demographic and socioeconomic factors)  Homework: Operations Research Project ☞ Point of the Day: The three methods of collecting primary data re the survey, observation, and experimental methods. Keep your chin up. Someday there wil be happiness again. Throw Back Thursday – Share a Weird Fact today!

 Early Work: What are the five steps in Market Research?  Today’s Objective: Managing Marketing Information/Communicating in the WorkplaceManaging Marketing Information/Communicating in the Workplace  Activities  Vocabulary Test Today  Continue work on your written report  Continue work on your presentation  Journal – “What I have discovered about local businesses.”  Homework: Service Saturday is tomorrow! ☞ Point of the Day: Be sure you prepare a presentation of your plan for your business as well as the written report! The flower that blooms in adversity is the most rare and beautiful of all. Foxes Friday - The Week’s Wrap-Up & Good News!

Vocabulary Defined & Due on Friday Vocabulary Test on Friday – Be ready! 136. Experimental Method 137. Experimental Research 138. Export 139. Export-Import Bank 140. External Customers 141. External Factors affecting Strategic Planning 142. External Information 143. Factory Outlets 144. Fads 145. Fair Debt Collection Practices Act 146. Fashion 147. Feasibility Reports 148. Feature/Benefit Selling 149. Federal Trade Commission (FTC) 150. Fidelity Bond 121. Embezzlement 122. E-Meal 123. Emotional Buying Motives 124. End Cap 125. Endorse 126. Endorsement 127. Entertainmentization 128. Entrepreneurship 129. Environmentalism 130. Equal Credit Opportunity Act (1975) 131. Equilibrium Price 132. Ethics 133. Event Management 134. Event Marketing 135. Exchange Please number and date your Vocabulary in your composition book!

 Managing Marketing Information  Explain the nature of sales forecasts  Identify tips/skills for navigating the Internet when conducting research  Conduct a marketing research project  Prepare a marketing research report  Present marketing research findings and recommendations  Use trade journals, periodicals, and electronic resources for research and professional development  Communicating in the Workplace  Reporting information/data in a written document  Reporting information/data in an oral presentation accompanied by visual presentation software or printed aides CTE Competencies Linked to SOLs

You are in the midst of your research! How is that going? What has been revealed to you by the business owner and from your surveys? What generational groups does this business serve regularly? What generational groups are underserved by your business? What do you think your business can do to serve this generation and increase their business? Your turn to come up with the plan & budget!

 R-E-S-P-E-C-T EVERYTHING!!!  Your supplies – bring your stuff every-day! Bring your book every-day! Bring your notebook & composition book every- day! Bring pen/paper/thinking cap/open mind ever-day!  Place all bags on the floor under your table!  Wait for Teacher instruction before beginning activity!  Passes out of Class - No Exit First 10/Last 10  One person out of room at a time  Pass Board – USE IT!  Keep it short!  Stay in your seat until you are dismissed from class – the bell tells Teacher when class is over; Teacher then dismisses you.  No talking while Teacher or others have the floor.  Watch your language and mind your manners, please.  All School Rules will be followed without question.