T E S T A L U N A Best Practices in Videogames development Ivan Orvieto Executive Producer

Company founded in 2004 Design and development of Videogames and Serious Games Core team working together since 1998 on same business Team composed of 21 full time professionals + externals Production team in Genova More than 350 games developed so far Company presentati on

Brands Silent Bay Studios for B2C products – Mamagama: a new series of minigames – TESTALUNA for B2B and educational products –

What we do CASUAL GAMES & SERIOUS GAMES

Panorama of videogames changed: short time for playing everyone is playing everyday, everywhere Videogames are: social casual persistent Casual Games

A casual game is a video game targeted at or used by a mass audience of casual gamers. Casual games can have any type of gameplay, and fit in any genre. They are typically distinguished by their simple rules and lack of commitment required in contrast to more complex hardcore games. They require no long-term time commitment or special skills to play, and there are comparatively low production and distribution costs for the producer. Casual Games

67% of US Online Population Plays Casual Games 88% of US Gamers Plays Casual Games (141M/160M) © Newzoo 2010 Casual Games

Some Customer s

What we do CASUAL GAMES & SERIOUS GAMES

A serious game is a game designed for a primary purpose other than pure entertainment. The "serious" adjective is generally prepended to refer to products used by industries like defense, education, scientific exploration, health care, emergency management, city planning, engineering, religion, and politics. Serious Games

Games to communicate, inform, teach and amuse Partnership with experts on specific topics National and International (videogames-based) R&D projects Latest EU funded projects: Elektra, LinguaSign, 80 Days, Metafora, VERVE National funded projects: Advanced Mulos, Virtual Archaeology, Street RAIder Serious Games

LEARNING TO LEARN TOGETHER: A VISUAL LANGUAGE FOR SOCIAL ORCHESTRATION OF EDUCATIONAL ACTIVITIES Launched in July 2010, by the end of its 3-year duration the Metafora R&D project will result in the creation of a Computer-Supported Collaborative Learning (CSCL) system to enable 12 to 16-years-old students to learn science and mathematics in an effective and enjoyable way. Serious Games

Personalised Virtual Reality Scenarios for Groups at Risk of Social Exclusion The project will develop tools to support the treatment of people who are at risk of social exclusion due to fear and apathy associated with ageing or a neurological disorder. The VERVE consortium will apply leading edge research to simulate personalised and populated virtual reality (VR) environments, 3D web graphics, and ‘serious’ games as a means to addressing some of the challenges faced by the target groups. Serious Games

Platforms

Galileo PC physics engine Giotto 3D real time PC rendering engine Bay-Frame Shockwave 3D add- ons Silent-Frame Flash editing suite Unity development suite Flash 3D game engine Proprietary Technolog y

testaluna.it Any questions? Thank you Contacts

Serious Gaming