Expo Riva Schuh is today ’ s leading international exhibition for volume production footwear at a mid-range price point. It is Europe’s most important event for this market segment. Expo Riva Schuh is a meeting place for international business: an event where companies and buyers from around the world meet and interact. There are companies from Italy and Europe, as well as the increasingly important presence of companies from India, China, and Brazil - the world leaders in footwear production. EXPO RIVA SCHUH ITALY: A FAIR AT THE VERY HEART OF THE INTERNATIONAL MARKET

Expo Riva Schuh is the first event in the international fair calendar. This means visitors get a thorough preview of offerings and can plan orders well in advance. For exhibitors, it represents the first opportunity to test out collections and fine-tune production plans. Expo Riva Schuh is also the last event in the ordering calendar for quick production and restocking options. This innovative feature is designed for those fair visitors – approximately 35% of those in attendance - interested in restocking options or new models for the upcoming season. This feature actually serves a two-fold purpose; it also makes Expo Riva Schuh an excellent opportunity to identify international market trends and shifts, a real added value. PREVIEW AND RESTOCKING: THE PULSE OF THE MARKET

77 th edition: JANUARY 2012 EXHIBITORS: 1,235 exhibitors of them international - and a long waiting list VISITORS: 12,513 2 EDITIONS PER YEAR - January and June LOCATION: Riva del Garda the famous Northern Italian locale on Lake Garda, with nearby European countries (Germany, Austria, France) LOCATION: exhibition grounds and headquarters in the town centre = 32,000 m 2 exhibition area TRADE FAIR FIGURES

75 th edition 76 th edition 77 th edition Net m 2 occupied 31,635 32,072 32,000 No. exhibitors 1,187 1,211 1,235 Italian International Expo Riva Schuh: a fair which grows

Europe ’ s shoes at Expo Riva Schuh The fair includes international exhibitors representing approximately 3 billion pairs of shoes in production 1/5 of worldwide volume production 50-60% of worldwide business volume in mid-range and mid-low range segments 60% of footwear consumed worldwide is not produced in the country where it is purchased

A fair for business Expo Riva Schuh is a business platform  Marketing 75% of visitors who enter the stands at Expo Riva Schuh make a purchase.  Studies Studies have been conducted on quick production and distribution in India; the fairs will include an Observatory.

A fair for business  Marketing for companies/countries Special exhibit solutions designed for individual countries.  Opening of new markets (partnerships with companies in India through ERS India and the new fair format) 45% of exhibitors also use Expo Riva Schuh to find dependable partners in distant locations.

EXHIBITORS Some details

Exhibitors who meet and interact with visitors

Many products for a wide range of offerings

Exhibitors from around the world for a global event

Exhibitors from Europe and emerging markets

Increasingly international with EXHIBITORS FROM 4 NEW COUNTRIES in January 2012 Luxembourg Russia Slovakia Ethiopia

Volume production...but that ’ s not all 1 € - 7 € 8 € - 15 € 16 € - 30 € 31 € - 45 € +47 € Source: Diomedea for Expo Riva Schuh – data from exhibitor questionnaire. Note: prices are ex works

Volume production...but that ’ s not all 0%20%40%60%80%100% LEATHER ACCESSORIES OTHER BAGS COMFORT ftwear SAFETY ftwear SPORT ftwear TREKKING ftwear PRICE RANGE PERCENTAGES BY PRODUCT TYPE FOR ALL EXHIBITORS 1 € - 7 € 8 € - 15 € 16 € - 30 € 31 € - 45 € +47 € Source: Diomedea for Expo Riva Schuh – data from exhibitor questionnaire. Note: prices are ex works.

Europe is also well positioned at Expo Riva Schuh 0%20%40%60%80%100% CHILDREN ’ S CASUAL ftwear CHILDREN ’ S CLASSIC ftwear CHILDREN ’ S sandals CHILDREN ’ S boots WOMEN ’ S CASUAL ftwear WOMEN ’ S CLASSIC ftwear WOMEN ’ S sandals WOMEN ’ S boots MEN ’ S CASUAL ftwear MEN ’ S CLASSIC ftwear MEN ’ S sandals MEN ’ S boots PRICE RANGE PERCENTAGES BY PRODUCT TYPE FOR ALL WESTERN EUROPE EXHIBITORS 1 € - 7 € 8 € - 15 € 16 € - 30 € 31 € - 45 € +47 € Source: Diomedea for Expo Riva Schuh – data from exhibitor questionnaire. Note: prices are ex works

Europe is also well positioned at Expo Riva Schuh

VISITORS: Some details

The whole world comes to Expo Riva Schuh

A platform for large scale retail, but that’s not all... EXPO RIVA SCHUH VISITORS BY BUSINESS TYPE Manufacturers 15% Importers 15% Wholesalers 14% Large chain 11% Agent 10% Store 8% Small chain 7% Medium-sized chain 6% buying office 5% Other 9% Source: Diomedea for Expo Riva Schuh – data from visitor online questionnaire, JANUARY 2012

A fair for two seasons EXPO RIVA SCHUH VISITORS TYPES OF COLLECTIONS PURCHASED AT THE FAIR Next season’s samples 49% Orders for next season 27% Orders for the season underway (quick production) 24% Source: Diomedea for Expo Riva Schuh - visitor online questionnaire JANUARY 2012

Four days of steady traffic 67% 76% 65% 41% 21% 0% 10% 20% 30% 40% 50% 60% 70% 80% SATURDAYSUNDAYMONDAY MORNINGMONDAY AFTERNOONTUESDAY MORNING WHAT DAYS DO YOU USUALLY ATTEND THE FAIR? " “What days do you usually attend the fair?” (required responses, data sorted according to the reason for the visit) Source: Diomedea for Expo Riva Schuh - visitor online questionnaire through JANUARY 2012

Visitors stay for several days NUMBER OF DAYS THE VISITORS ATTEND 0,5 5% 3,5 9% 3 12% 2,5 21% 2 27% 1,5 8% 1 18% “What days do you usually attend the fair?” (required responses, data sorted according to the reason for the visit) Source: Diomedea for Expo Riva Schuh - visitor online questionnaire through JANUARY 2012

Two yearly editions which are not to be missed HOW MANY TIMES DO YOU COME TO EXPO RIVA SCHUH PER YEAR? twice per year 76.8% only in January 7.6% only in June 0.5% when I think it is necessary 15.1% How many times do you visit Expo Riva Schuh per year? (required responses, data sorted according to the reason for the visit) Source: Diomedea for Expo Riva Schuh - visitor online questionnaire through JANUARY 2012

Expo Riva Schuh: The international fair which kicks off the fair calendar. A true business platform and a unique opportunity to observe market trends.