The Gamble of Social Casino Game Distribution
2 Thank you for coming………. Our Panelists Today Are: –George Zaloom, CEO of Go Play –Kevin Flood, CEO Gameinlane –Brian Leung, Co-Founder and CEO of Blue Shell Games –(Moderator) Eric Lamendola, General Manager of Slingo
In a word…. A Social Casino Game is any game where players purchase virtual currency to play a game of chance in order to win additional currency which is never returned to the player (“It’s all just for fun!”) Online Gambling is typically defined by regulators as any online game that contains the components “Consideration”, “Chance” and a “Prize” This separates Gambling from Skill or Social Casino Games because of the Chance and Prize elements 3
On Platforms and Discoverability
In regards to Platforms and Discoverability Morgan Stanley reports that the current Social Casino Game marketplace is valued at US$1.7bn which will likely grow to at least $2.5bn by 2015 So…… Is there room on social platforms for more Social Casino Games or are we already reaching a saturation point? 5
In regards to Platforms and Discoverability What are the most effective methods for gaining visibility among the current leaders? 6
In regards to Platforms and Discoverability Affiliate Models Search Engine Marketing Facebook Advertising In-Game Advertising Co-Opetition and Traffic Sharing Traditional Marketing Techniques And MANY more…… What ARE the most effective methods for player acquisition for Social Casino Games? 7
In regards to Platforms and Discoverability Many Social Casino Game developers have grown substantial audiences in freemium versions of games. What words of advice would you give developers of Social Casino Games who want to upsell consumers to Online Gambling as a cornerstone of their marketing? 8
In regards to Platforms and Discoverability There are a number of Social Casino Games out there that do not use brands, others heavily leverage a portfolio Do specific brands or branded content in general have a meaningful impact on the success or marketing of products? If so, how? 9
Let’s Get Mobile Specific
In regards to Platforms and Discoverability Some feel that Discoverability is the single largest challenge for marketing on Mobile platforms…… Do you agree and if not, what do you think the greatest challenge is? 11
In regards to Platforms and Discoverability Many developers rely on Co-Opetition or Traffic Sharing ventures in order to gain traction or market share. Is there a risk of this being a potential short term gain, long term loss position 12
In regards to Platforms and Discoverability Are there really any distinct differences between marketing Social Casino Games to Apple & Android audiences? 13
In regards to Platforms and Discoverability With the world becoming more mobile and more “on demand”….. Where do you think people will be playing their Social Casino Games over the next three years? 14
Final Thoughts
Top 3 Pit Falls What is the most treacherous (yet avoidable) pitfall for companies that are looking to explore Social Casino Games: –George :: “Hiring a consultant, sending out RPP’s, commissioning a research study and waiting for every single person in the friggin’ operation to weigh in. He/she who hesitates should start looking for a new job..” –Kevin :: “The prospect of being regulated the same way online gambling games are regulated” –Brian :: “Creating a successful Social Casino Game is not as simple as dropping a casino game on Facebook or Mobile” 16
In ONE word (or two) In ONE word (or two), what do you think the key is to success in Social Casino Games –George :: “DEPLOY!” –Kevin :: “Marketing” –Brian :: “Execution” 17
AUDIENCE QUESTIONS?
Thank you very much for coming to our panel!