Casual Games Alawar Audience Summer School July 2011 Natalia Postnikova.

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Presentation transcript:

Casual Games Alawar Audience Summer School July 2011 Natalia Postnikova

Casual Games - Alawar 2

Alawar Entertainment April 8, employees 6 internal studios 200+ projects 600+ downloadable games 30+ languages 60+ countries users / monthly (PC) 3

Where can you find them? 4 PC games -Alawar.*, 20+ web-resources (.ru/.com/.de/.fr/.it /.pl/.cn/.jp/…) -Alawar Partners, 80+ (BigFishGames, Real, Yahoo!Games, Exent, iWin, WildTangent…) -CD-retail, 20+ countries -AGSN, partners worldwide

Where can you find them? 5 Mobile games -Apple AppStore (iOS), Google Android Market, OVI Store, BlackBerry AppWorld, Windows Marketplace… -Appia, Mixer, Amazon Appstore, AppsLib, GetJar… -Vodafone, Verizon, Telefonica, Orange, AT&T… -Motorola (shop4apps), Dell mobile apps store, Samsung Apps, HTC Apps, LG App Store, HP Download Store, Intel AppUp…

Where can you find them? 6 Social games – Facebook, Vkontakte, HI5, Friendster, Netlog… Games for consoles -Online (PlayStation Network, WiiWare) -Offline retail (CD, cartridges)

Monetization 7  Shareware (Try before Buy)  Freeware (Ads, OEM)  In-game currency  Subscription (membership)  Game-on-demand  …

Where the money is? 8 Video games Worldwide: $ 60 billion Russia: $ 700 million Casual games Worldwide: $ 7 billion Russia: $ 30 million (Social games: $ 100 million)

Alawar Internet Marketing 9 Alawar Internet marketing – usability, banners, skins, context ads, wrapper, player, newsletters, promotions, pricing, support, business models, payment methods, additional monetization, AGSN, bundles, traffic acquisition, SEO, affiliate management, researches, surveys, competitors monitoring … new ideas!

Additional monetization – bundles 10

Additional monetization – other opportunities 11

Additional monetization - Alawar Wrapper 12 Ads is shown in the Game Wrapper: banners, video Place for Ads

Alawar Audience Gender 13

Alawar audience Gender

Alawar Audience Age 15

Alawar audience Age

Alawar audience Family status

Alawar audience Education

Alawar audience Occupation

Alawar audience Card payments 20

Alawar Audience Platforms 21

Alawar audience Social networks 22

Alawar audience Social networks

Alawar audience Other games 24

Alawar audience Genres 25

Casual Games Alawar Entertainment Questions… … Thank you! Natalia Postnikova company.alawar.com 26