BJ’s Restaurants Management Cup

Management Proposals California Restaurant Association Educational Foundation California ProStart Competition Boot Camp 2014-2015

Introductions Michael Santos, Lead Management Judge Greg McNally, Restaurant Profit Technologies

Develop Concept ProStartville Note: your restaurant must be located in ProStartville. A description of ProStartville is in Exhibit B of the rules.

Restaurant Concept Description – Sample 1 Type of Establishment: Four Elements is a “Business Casual Dining” establishment. Type of Cuisine Served: Four Elements serves a variety of locally grown products including vegetarian and gluten-free options. Our restaurant is proud of their homegrown herbs and spices from the vertical garden, as well as the sustainable farm-to-table cuisine provided by local suppliers and farmers markets.   Meals Served: Four Elements serves both lunch and dinner with a variety of fresh menu options. Our menu consists of 12 items including two appetizers, five entree selections, two kids menu options, one dessert, and two refreshing drink choices. The featured appetizers on our menu include a Poached Shrimp Salad over a creamy Buttermilk Horseradish dressing and Apple Wood Bacon Wrapped Asparagus Spears sautéed in butter and garlic. Our entrees include the Fire Burger sautéed in red pepper sauce with a side of garlic fries; Roasted Beet Salad with a mixture of local vegetables; Filet Mignon with a Red Wine Reduction resting on a bed of couscous with a poached vegetable medley; and finally our Seared Salmon with a Blackberry Gastrique on a bed of couscous with a poached vegetable medley. The featured dessert is a Vanilla Bean Panna Cotta surrounded with fresh fruit in a sweet raspberry dessert soup, topped with a caramelized sugar dome. Our drinks consist of a fresh Watermelon Lemonade infused with our homegrown basil as well as a variety of natural Hansen’s Sodas sweetened with cane sugar and flavored with real fruit.

Restaurant Concept Description Sample 1 continued Hours of Operation: We will be open for business during both lunch and dinner hours to accommodate the business crowd as well as families of ProStartville. Our hours of operation are as follows: Monday - Thursday 11a.m. - 10p.m., Friday and Saturday 11a.m. - 11p.m., and Sunday 11a.m. - 9:30p.m. This will position us to be a “go-to” place during peak hours and attract our target market of guests. Location of Restaurant: Four Elements is positioned in the ideal location to access fresh ingredients, as well as our target market of the business crowd and the high family population. We are located in ProStartville, New York near Union Square Green Market in a two-floor building consisting of restaurants and commercial space, as well as residential real estate. Union Square Green Market gives us access to ProStartvilles freshest of local ingredients. Target Market: Since ProStartville is so economically diverse, Four Elements has selected to capitalize on the business class as well as the 46% of families of the total population of 395,000 in ProStartville. Being a city of diverse business, we want to be the choice place for both casual gatherings and company outings. In our target demographic, we will offer an experience that would make a regular customer out of both a blue collar worker and the president of the bank.

Restaurant Concept Description Sample 2

Organizational (Org) Chart Sample 1

Organizational (Org) Chart Sample 2

Organizational (Org) Chart Sample 3 Owner/General Manager Chef/BOH Manager Sous Chef Prep Cook Dishwasher Line Cook Banquet Manager Banquet Server Banquet Busser FOH Manager server Host/Hostess Busser

Building a good Org Chart Find a program that is simple to use Do not over think it Be professional in design Have a clear reporting structure Suggested programs to use Microsoft Word Microsoft Publisher Microsoft Excel

Building a good Org Chart http://office.Microsoft.com/en-us/templates

Building a good Org Chart Find a program that is simple to use Do not over think it Be professional in design Have a clear reporting structure Suggested programs to use Microsoft Word Microsoft Publisher Microsoft Excel Using word right click the box and choose below, assistant etc.

Questions?