Yuki Suzuki Keishi Fukushima Kim Sea-Kyung Kyoko Iwamoto

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Presentation transcript:

Yuki Suzuki Keishi Fukushima Kim Sea-Kyung Kyoko Iwamoto Golden Wine Export Co. Business Plan Yuki Suzuki Keishi Fukushima Kim Sea-Kyung Kyoko Iwamoto

Mission Statement Golden Wine offers California wines to increase the pleasure of everyday life. We export rich taste at reasonable prices to Asian countries.

Location Seoul Yokohama LA Headquarter : Los Angeles Branches : Yokohama, Japan Seoul, Korea Seoul Yokohama LA

Statistics Growth of California Wine

Wines Red Wine White Wine Sparkling Wine

Free Gifts Wine glasses Catalogue Corkscrew Our company Wineries Temperature Suggested food with our wine

Target Market Young professionals from 20 to 40, especially women Who are interested in new alcoholic beverages Who want to drink wine in casual settings Who want to enhance their social status

Putting our logo as a tag on the bottle’s neck Hangtag Putting our logo as a tag on the bottle’s neck

Distribution Department stores Liquor stores Restaurants

Promotion Free tasting Liquor stores Department stores Newspaper Restaurants TV commercials Fashion magazines Billboards

Headquarters C E O Winery Purchasing Financial Budget Buyer Accounting Marketing Financial Human Resources Purchasing Winery Budget Accounting Insurance Payroll Buyer Shipping Transportation Recruiting Training

Japan & Korea Branches Warehouse Branch Manager Marketing Shipping Accounting Human Resources Payroll Retailer Advertisement Sales Customer Relations Recruiting Training Consumer

Sales

Breakeven Analysis Break Even Point $1,200 in July

Future Plan Yokohama branch Pusan Seoul branch Osaka Taejon Fukuoka China Taiwan

TASTE US!