Collaborative Consumption in the changing labour market
Future Hipsters
Where does this story start?
The “Model T” (1908) The first mass manufactured car “No man making a good salary will be unable to own one”
Evolution of Consumption OwnershipAccumulationSubstitution
Access today EconomicTechnologySocial We’re moving from a world where we’re organised around ownership to one organised around access to assets
Collaborative consumption “A class of economic arrangements in which participants share access to products or services, rather than having individual ownership”
Idling Capacity + Critical Mass + High Costs Where is the change? TransportationProduct & ApparelHospitalityLeisure
Shifting Collaborative Values CollaborationEmpowermentOpenness HumannessNew Currency Trust between strangers
Where is the change? FinanceLabourEducation & SkillHubs
Finance: Crowd Funding CAT CAFÉs rock the world…
Business Reinvention
Consumer Proposition DATA Task CasualPart-timeFull-timeEntrepreneurs Helping you monetise your time Trade Proposition Helping you grow your business by connecting you with targeted audiences. Digital Head Hunter Media Suite Change of business strategy to new growth areas Consumer Proposition to trade deliverables
Labour: Task Economy Aussies could be making $700m extra income 9 out of 10 of workers want to earn extra income in their spare time While 35% of Australians work full-time, over 90% want flexibility not 9 to 5
Significant press coverage – changing the game
THE THREAT COMES FROM THE PEOPLE Companies must evolve their business models to avoid becoming disintermediated by customers who connect with each other This is not a passing trend, this is a work revolution
Thank you