The magazine for the new generation of West Australian business people and the ideal platform to connect with Western Australia’s most sought- after consumers and their businesses Presented by Brad Miller (BOFB) for The West Australian

All eyes are now on WA - the engine room of Australia Like Perth itself, the WA business community is undergoing rapid change The State’s population is booming - growing 15% in the past six years In the last 12 months, 50,000 new WA jobs were created - a figure which is the envy of the world Nearly half of the new ASX listings in were in Perth Of the $260 billion of Australian resource projects underway or in advanced stages, more than half are in Western Australia Never before has this State been home to so many well travelled, high earning and big spending professionals. They are interested in learning the secrets of each other’s success. And they want to enjoy and spend their money wisely. WestBusiness Insider, published quarterly with The West Australian, will provide the perfect platform for advertisers to effectively engage West Australian business decision makers in a premium, WA-focused business magazine. Introducing WestBusiness Insider A quarterly magazine for the new generation of West Australian business people.

Next edition: Thursday 29 November 2012 Quarterly 32 pages Inserted in the metro and home delivery edition of The West Australian – Thursday Target audience: WA’s most sought-after consumers Affluent professionals employed in the business and mining sectors Anticipating a 70/30 male female readership ratio Printed self cover on 80 gsm high-grade white satin stock Stitched and trimmed. A premium business magazine for the West Australian market

Editorial profile Positioning: A chronicle of contemporary business life in Western Australia - the new Australian business power base. Content: Business 70% / Lifestyle 30%. News and analysis on what is shaping our economy Exclusive interviews with and profiles on the most influential business people The deals and personalities driving the West Australian economy Western Australia’s role in the Australian and South-East Asian economies Management issues In-depth features and vibrant sections Lifestyle and leisure, including travel, fashion, health, sport, prestige motoring, food and wine.

Our credentials The West Australian delivers an unrivalled print audience across the most lucrative WA consumer markets - affluent, educated, professionals/managers and business decision-makers with significant assets. Business is a key driver of readership for The West Australian. Along with news and sport, business is the most read section of The West Australian among WA professionals/managers. Seven West Media is committed to delivering authoritative business coverage via The West Australian, thewest.com.au/business and regular business features and supplements. Our business events program and Leadership Matters business functions further complement this coverage and demonstrate our support for the WA business community. The launch of WestBusiness Insider takes our commitment to the next level, delivering new opportunities for advertisers to reach a highly engaged, influential and lucrative market. Source: Morgan Readership Survey 12 months to 31 March 2012

copies in The West Australian, WestBusiness InsiWith a quarterly circulation of over 135,000 der will deliver a highly targeted audience of West Australian business professionals and a significant aspirational reader base The West Australian weekday edition generates an average of 2.8 readers per copy. 1 On this premise we estimate a potential audience of over 375,000 readers. Market coverage 1 RPC based on host publication Morgan Readership Survey 12 months to 31 March 2012 ABC circulation audit three months to 31 March Base: Perth metropolitan area

In the Commsec State of the States report, Chief Economist Craig James called it “Western Australia first, daylight second” They live in Australia’s strongest and fastest growing economy They earn well above the national average income Their disposable household income is 14% above the national average Low unemployment and enviable economic strength are underpinning their retail spending, which is outpacing other States. A high-value audience Commsec State of the States ABS /

WestBusiness Insider will be robustly marketed to ensure a successful launch and an ongoing appetite for the magazine. Ongoing advertising: The West Australian – press ads and editorial pointers thewest.com.au, editorial promotion and EDM campaign The West Australian facebook and other social media Point of sale throughout all metro retailers Channel 7 vignettes and editorial radio spots Associated publications e.g. Minestyle, Mining Chronicle, Oil and Gas Bulletin. Promotional opportunities being planned: Today Tonight preview will be sought Radio interviews with ABC local and national programs will be sought in the week prior to publication. Trade promotion e.g. Campaign Brief, AdNews, Mumbrella. Further promotion through business and industry organisations, our own Leadership Matters and business events database and corporate partners with special member offers. We will also be running a sampling campaign in key business locations within the Perth CBD in the week leading into the publication of the second edition, and through our final Leadership Matters event for the year on November 28 th. Marketing and promotion

Advertising opportunities Preferred advertising sizes: Inside Front Cover$10,500 Double Page Spread$17,800 Full Page $8,900 Half page (V or H)$4,600 Inside Back Cover$10,500 Back Cover$13,100 Multiple edition discounts available: x2 editions: 5% | x3 editions: 10% | x4 editions: 15% All rates include colour and are GST exclusive. Page specifications: Bleed:310mmH x 280mmW Trim:300mmH x 270mmW Image:286mmH x 256mmW

Publication dates, deadlines, contact WestBusiness Insider will be published quarterly. Publication dates : Thursday November 29, 2012 Thursday March 14, 201 Thursday June 13, 2013 Thursday September 12, 2013 Publication Deadlines: Bookings and copy: 20 days prior to publication Complete material: 15 days prior to publication For further information and bookings contact: WA and National: Peter Stevens | M: | E: NSW: Publishers Internationalé Sydney | P: VIC: Brown Orr Fletcher Burrows Melbourne | P: SA: HWR Media | P: