Wansink, Brian and Junyong Kim (2005), “Bad Popcorn in Big Buckets: Portion Size Can Influence Intake as Much as Taste,” Journal of Nutrition Education.

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Presentation transcript:

Wansink, Brian and Junyong Kim (2005), “Bad Popcorn in Big Buckets: Portion Size Can Influence Intake as Much as Taste,” Journal of Nutrition Education and Behavior, 37:5 (Sept-Oct), Larger packages and containers lead people to eat as much as 45% more, even if they don’t like the taste! Learn to eat with your stomach instead of with your eyes. Bad Popcorn in Big Buckets: Can Portion Size Influence Intake as Much as Taste?

We Really Do Eat with Our Eyes, Not Our Stomachs Wansink, Brian and Junyong Kim (2005), “Bad Popcorn in Big Buckets: Portion Size Can Influence Intake as Much as Taste,” Journal of Nutrition Education and Behavior, 37:5 (Sept-Oct), Popcorn Size Grams Eaten Moviegoers given STALE popcorn still ate 33.6% more from large containers. Moviegoers given fresh popcorn at 45.3% more from large containers.

Wansink, Brian and Junyong Kim (2005), “Bad Popcorn in Big Buckets: Portion Size Can Influence Intake as Much as Taste,” Journal of Nutrition Education and Behavior, 37:5 (Sept-Oct), Do we overeat the foods we like, or do we overeat the food we have? WHY? An increase in consumption norms Doubling the size of a container = Environmental factors may affect how much we eat more than the taste and quality of the food 30-45% increase in consumption of snacks 18-25% increase in consumption of meals AND

Wansink, Brian and Junyong Kim (2005), “Bad Popcorn in Big Buckets: Portion Size Can Influence Intake as Much as Taste,” Journal of Nutrition Education and Behavior, 37:5 (Sept-Oct), Don’t Get Caught in the Stale Popcorn Trap: 1.Buy larger packages of healthy foods like fruits and vegetables 2.Buy smaller packages of unhealthy foods 3.Divide larger packages into smaller individual portions Rule: portion size should vary with the healthfulness of food! HealthinessPortion Size 41.6% of the popcorn people ate was attributed to the size, not the taste or quality!

Wansink, Brian and Junyong Kim (2005), “Bad Popcorn in Big Buckets: Portion Size Can Influence Intake as Much as Taste,” Journal of Nutrition Education and Behavior, 37:5 (Sept-Oct), Learn More: HqJef9YI&feature=related Check out this study in the Cornell Chronicle: ov05/popcorn.pigs.ssl.html Video: Portion Sizes on 20/20: Created By: Lauren Faldet