Education and Outreach Campaign: Website & Preliminary Creative Concepts.

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Presentation transcript:

Education and Outreach Campaign: Website & Preliminary Creative Concepts

Logo Design

Website (ChooseHealthDE.com)

Creative Concept: Health insurance for all.

Print ad

Billboard

Information card Front Back

Media Plan

Mass media campaign: Begins on August 19

Television Comcast Cable: All Delaware Zones Primary Demos: Adults and Adults Networks include: A&E, AMC, CNN, DISC, MTV, BET, ESPN, MSNBC,TRU Network: WBOC and EBOC (CBS and FOX affiliates in Southern Delaware) WMDT (ABC affiliate)

Radio

Out of Home Rotary Billboards Bulletins Posters Transit Bar Coasters Cash Jackets

Non-Traditional 2’x 5’ Vinyl banner stands with “Take One” brochure holder Distribution 50 Barber Shops and Hair Salons 29 Independent Grocers/Markets 21 Walk-In/Immediate Care Clinics

Print News Journal News Journal Sticky Note Delaware State News Dover Post/Middletown Transcript Sussex County Post Seaford/Laurel Stars Cape Gazette Milford Chronicle/Harrington Journal Smyrna Clayton Sun Times Out & About Spark Weekly

Spanish Language Media Radio WUS-AM (La Exitosa 930) WJWL-AM (Maxima 900) Print El Tiempo Hoy en Delaware Pueblo de Dios en March Delaware Hispano

Digital Media Google Search Video Display Bing Search Facebook PPC Ads YouTube Pre-roll, Companion Ads Everyday Health Display Ads Video Delaware Online Display Ads Pandora Commercial Audio Display Ads Goodway Group (Ad Network) Video (pre-roll and in-stream) Display Ads Mobile Fuse In-app video Ads Targets tablet and handheld devices

Evaluation and Reporting