DiriPark Parking Guidance System Feasibility Presentation Red Team — CS410 Spring 2009 March 19, 2009

Who We Are March 19, 20092DiriPark — Feasibility Presentation Red Team Dominic Eldridge Project Lead Gabor Eszes Software Steven Murray Hardware Garnett Wilson Finance Mark Bullard Marketing Thomas Suiter Risks

Outline Problem characteristics Market analysis Solution proposal Technical features Risks and mitigation Appendices March 19, 20093DiriPark — Feasibility Presentation

Available parking spaces are difficult to locate in a parking garage March 19, 20094DiriPark — Feasibility Presentation

March 19, 20095DiriPark — Feasibility Presentation ← Problem area

Problem Effects Drivers slow down, circle around Creates congestion, wastes time Results in frustration, loss of revenue March 19, 20096DiriPark — Feasibility Presentation Source: [1] US Department of Transportation

Affected Enterprises Airports Dining Hospitals Sport stadiums March 19, 20097DiriPark — Feasibility Presentation Convention centers Entertainment venues Retail Universities Highly trafficked parking facilities High congestion Time-constrained settings

Existing Attempts Parking guidance systems have been installed at: San Francisco Department of Transportation [2] Beijing 2008 Olympics [3] Baltimore-Washington International Airport [4] March 19, 20098DiriPark — Feasibility Presentation [2] San Francisco Chronicle [3] South Africa Engineering News [4] Advanced Network Systems Center

Inconvenient parking ↓ Patron frustration ↓ Loss of revenue March 19, 20099DiriPark — Feasibility Presentation

Efficient parking ↓ Increased business March 19, DiriPark — Feasibility Presentation

Solution Objectives Establish a sensor array that collects real-time information about space availability Calculate ideal zones for parking based on sensor input and optional historical data Convey zone recommendations to patrons via display devices March 19, 2009DiriPark — Feasibility Presentation11

DiriPark Parking Guidance System March 19, 2009DiriPark — Feasibility Presentation12 Locate Predict Display

Solution Characteristics 1.Patron enters garage 2.System locates empty spaces 3.System predicts short-term availability 4.System displays top choices on screen 5.Patron is directed to spot and parks March 19, DiriPark — Feasibility Presentation

March 19, DiriPark — Feasibility Presentation

March 19, DiriPark — Feasibility Presentation

Product Elements Custom-made software Recommendations for hardware System designed for interoperability March 19, DiriPark — Feasibility Presentation

Benefits For Customer Increased business Enhanced marketability Less garage congestion Reduced illegal parking For End User Faster parking Less frustration Expectations satisfied March 19, 2009DiriPark — Feasibility Presentation17

Drawbacks Not appropriate for all garages Patron unfamiliarity Limited sensor battery life Additional maintenance costs March 19, DiriPark — Feasibility Presentation

March 19, 2009DiriPark — Feasibility Presentation19 Marketing Risks 1.Lack of consumer interest 2.Not realizing project benefits 3.Poor target branding Technical Risks 1.Inaccurate predictive analysis 2.Inefficient display of data

Risk Mitigation Selective marketing (M1, M3) Prototyping trials (T1, T2) Historical data for predictive analysis (T1) Intuitive display (T2) Commercial off-the-shelf hardware (T2) March 19, 2009DiriPark — Feasibility Presentation20

Objectives Outside of Scope No enforcement of recommendations No space reservation No remote access March 19, DiriPark — Feasibility Presentation

References #SourceSlide of Appearance 1US Department of TransportationUS Department of Transportation, January San Francisco ChronicleSan Francisco Chronicle, April 14, South Africa Engineering NewsSouth Africa Engineering News, March 14, Advanced Network Systems Center8 March 19, 2009DiriPark — Feasibility Presentation22

March 19, DiriPark — Feasibility Presentation Red Team Dominic Eldridge Project Lead Gabor Eszes Software Steven Murray Hardware Garnett Wilson Finance Mark Bullard Marketing Thomas Suiter Risks DiriPark Parking Guidance System