Getting Started with Individual Giving MaryBeth Bunge Development Director Alternatives Impact/FCU.

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Presentation transcript:

Getting Started with Individual Giving MaryBeth Bunge Development Director Alternatives Impact/FCU

Who’s in the Room? - Board Members? - Staff? - Askers? - Donors? - Believers?

Why Individual Donors Matter  Reliable (BELIEVERS)  Diversification of “Giving Portfolio”  Easy Reporting Requirements  Bequests!

Raising Money from Individuals is a Process  Identification  Cultivation  Solicitation  Stewardship Source: Al Cantor Consulting

Start with Yourself  a) Why are you involved in this organization— why do YOU care?  b) Why is this organization important to the community?  c) What is this organization doing NOW that is especially exciting to YOU? Source: West-Wind Consulting

Who (Else) Cares? Your Circles of Influence Exercise

Prospect Possibilities  Board-Current/Former  Donors/Funders-Current/Former  Customers, Members, Subscribers, Patrons  Neighbors  Staff  Vendors  Synergistic Sympathizers  Friends and Family  AND their suggested prospects, too

Now What?!  Top Prospects: 1, 2, 3 rankings  Communicate as THEY wish  “Practice” AND Practice  Take A Buddy  Follow-up!

Trends to Keep in Mind  White Americans  Minority Status  Women Gaining Economic Power  Youth and Their Hunger for Impact  Baby Boomers  Lesbian and Gay Donors  The Rise of the Secular Donor Source: The Chronicle of Philanthropy, August 15, 2013 SPECIAL EDITION: Tomorrow’s Donors

Fundraising Truisms That are Actually True  People Give to People  Start with Your Board  Rule… Or is it the Rule?  Grassroots Fundraising…in its place  “Top Down, Inside Out”  To ASK, one must GIVE

MB3’s Favorite Resources  Chronicle of Philanthropy  AskingMatters.com  Association of Fundraising Professionals  Reference Librarians  Funders

To Do List…  Review your Prospects—PICK ONE  Who’s your BUDDY?  What’s your PLAN?  Start where you are, get where you can  Success leads to success…  Try it, you’ll like it…AND raise $$$!

Thank You! Mary Beth Bunge Alternatives Impact Alternatives Federal Credit Union (607)