Data for Good: Unlocking the Potential of Big Data to Change the World Peter Panepento Assistant Managing Editor The Chronicle of Philanthropy

What Passes for Public Data About Nonprofits

How We Started to Bridge the Gap Built a Research Team Conduct 6-8 Surveys Annually Focus on Large Nonprofits – big groups have the best data

The Philanthropy 400

America’s Top Donors

The Philanthropy 50

Executive Compensation

Corporate Giving

A New Approach

Mining Public Data: How America Gives Examine 2008 IRS Giving Data by ZIP Code and Income Level Compares regions by cost of living Includes U.S. Census data on demographic trends Incorporates input from academics Creates rankings by ZIP Code, City, County, State

How America Gives: Audience Strong focus on WHO is going to use the data It’s not about the data, it’s about the user

Charity Staff, to inform decision making For example, when planning for a “Symphony on the Go” program Share local giving data with board members and stakeholders Fundraisers, to compare their charity with community giving hot spots Independent fundraisers, to approach local charities and propose to do telephone fundraising from home To compare top donating zip codes to the overall most philanthropic Prospect researchers, to identify areas to suit fundraising needs How are people using How America Gives data

Community forums and charity umbrella groups, to examine ways to spur local giving Estimate how much charitable capital is leaving the region Meet with communities to discuss the potential of building local community endowments Academics and researchers, to explore links between giving and homelessness, government spending, and how donors are affected by their peers Legislative research teams, to identify patterns in rural and urban charitable giving to identify correlations with socio- economic indicators How others are using How America Gives data

Aggregating Data: Online Fundraising

Visualizing Other Groups’ Data

Foundation Center Philanthropy In/Sight

Open Government Data?

ProPublica: Nonprofit Explorer

The Next Step

Is a Golden Age Coming?

The Possibilities Matching charity data with demographic data Charting it over time Does philanthropy move the needle? Can patterns drive change?

Compelling Storytelling in an Online Age How to reach Facebook: facebook.com/peter.panepento