Muthoot Finance Cochin International Half Marathon

Running is an activity that inspires the Mind, Body and Soul…

There are two kinds of sports: Participative Spectator driven The emotional equity of consumers increases as the sport gets more personal Running has an emotional connect like no other as it is the most personal sport to an individual; it is just him vs the road There are two kinds of sports: Participative Spectator driven The emotional equity of consumers increases as the sport gets more personal Running has an emotional connect like no other as it is the most personal sport to an individual; it is just him vs the road Running- A Way of Life

Increasing awareness on Health & Fitness A positive catalyst to educating the masses on importance of staying healthy Over the last decade running has become the most popular sport in India! Over the last decade running has become the most popular sport in India!

MARATHON AND HALF MARATHON – A BIG CITY EVENT LONDON BOSTON MUMBAI NEWYORK BANGALOREDELHI

COCHIN JOINS THE RANKS

COCHIN INTERNATIONAL HALF MARATHON Owned by Cochin Municipal Council Promoted and executed by Push Integrated Communications Event Managed by Push Aryanz Sports Events – PASE EVENT MANAGED BY

CIHM 2014 – OVERWHELMING RESPONSE 20,000 participants 100,000+ spectators on route 40,000 spectators in venue 30 international elite athletes 500 Indian elite athletes representing the country and state participated The event was partnered by Malayalam Manorama which is the largest Malayalam News Group in the state. Additional PR and Media coverage by all leading newspapers and channels through the historic event. Live coverage of the Cochin International Half Marathon

Total Media Evaluation The MEV for the Cochin Half Marathon 2014 coverage is as follows – PRINT COVERAGE: INR 3,40,09,200 (In Indian Rupees – Three Crores Forty lakhs Nine thousand two hundred only) – ONLINE COVERAGE: INR 4,20,000 (In Indian Rupees – four Lakhs and Twenty Thousand only)

Total Number of Articles The Cochin Half Marathon 2014 media coverage has been divided into the following two sections: – Print – This includes newspapers across India in English and Regional languages – Online – Coverage on various sports and general-interest websites

BRAND FOOTPRINT – EDITORIAL & ADVERTORIAL Malayala Manaroma-Cochin Metro Mathrubhumi-Nagaram The Hindu -Metro Plus The New Indian Express-City Express Deccan Chronicle-Kerala Chronicle Deshabhimani Times Of India-Kochi Times Madhyamam Kerala Kaumudi Mangalam Malayala Manorama PrintTV Asianet News Manorama News India Vision Jai Hind People Reporter Radio Radio Mango OOH Bus Shelter Cochin Hoardings – Cochin Display Vans Maharaja College Ground

Government Involvement & Support The Worshipful Mayor of Cochin is the Chairman of the Organizing Committee whereas the Minister of Sports is the Co- Chairman. The Government and all its allied organizations (Municipal Corporation, Law & Order, Traffic, Transport & Medical Association) will back the event completely and greatly value the Sponsors’ association and commitment to this landmark event

6 th December 2014 Event recognized by the AIMS & Athletic Federation of India and supported by the Municipal Corporation runners INR 1 Crore as Prize Fund Race categories Half Marathon Half Marathon Corporate Relay Open 10K Fun Run – 7K Senior Citizens Run 3 rd Muthoot Cochin International Half Marathon

SET IN THE BACK WATERS OF COCHIN - Proposed route for Half Marathon: Run starts & finishes at Marine Drive Participation of top International & Indian Athletes TBD 3 rd Muthoot Cochin International Half Marathon

Event Ambassadors Superstar Mohanlal and ‘Turbanator’ Harbhajan Singh will be the ambassadors of the event

THE WARM UP

6. Reebok Community Run 7 Expo Race Day 19 h Oct, 42.2 KM 2. Start of online & offline registration – 3 rd week of September 1. Launch Conference –23 rd September 3. Marathon Flame 8 Pre Event Gala Dinner 4. Roadshows 5. Celebrity Night Run

PR PLAN State and national PR exposure Dedicated PR & media team to drive editorial support for the event from Launch to Race day A media center will be set up from the beginning of the race week which will serve as the main point of interaction with the media on all event related information Meet & Greets to announce – Elite athlete field – Race route unveil – Event Ambassador

Print Radio Digital & SM Outdoor MASS MEDIA CAMPAIGN At Key Vantage points

CELEBRITY AND GLAMOUR VALUE

REGISTRATIONS Online registrations On-ground Registrations through – Regional sports center – Muthoot Finance Centres – Running associations and clubs – Partner outlets

BIB COLLECTION CENTER & EXPO STALLS people expected to the expo basis last years turnout Premium Stalls space for associate sponsor to engage runners Opportunity to distribute product literature

Night Run and the torch lighting Ceremony is a part of build up for the race. It is a celebrity run where the who’s who of Kerala participate for a mock run Celebrity Night Run

Pasta Lunch is a lunch arranged for the Athletes one day prior to the event. Pasta Lunch is a fun way and healthy way for Athletes as they are required to load up on carbohydrates before the race Celebrities, Sponsors and Brand Ambassadors and Elite athletes come together and cook in the live counters for a fun filled afternoon Pasta Lunch

Event Integrations

the Event Merchandise bears the Sponsor Logo prominently on the sleeve. It is worn by the event ambassadors, elite athletes, government dignitaries, celebrity invitees & Sponsors The Event logo and sponsors logo will appear prominently on the Running Bibs of all races Brand Communication Title Sponsor

Also 2 Expo stall spaces to showcase to the runners the sponsors Association with running globally The Sponsor is entitled to 2500 running feet of branding which can be divided to highlight the various companies in the group. Brand Communication for Title Sponsor

Event Collaterals Letterheads, Window envelopes, Registration posters and many more form an integral part of the event and will carry sponsors’ logo in prime positioning Sponsor Positioning

Event Branding Sponsor Positioning Associa te Sponso r

Enhancing Connect – Event App Educate / Engage / Excite

Distance Running is MORE than just marketing Sponsor can leverage these events across other Organisational functions

Distance Running can be used as a platform to engage employees Utilise the running bibs to reward high performing personnel thus consequently increasing employee motivation Instil a running culture within the organisation as studies show that a healthier workforce is more productive Distance Running & HR

sponsors can invite the International Event Ambassador to a meet and greet session at the organization Event Ambassador Meet and Greet

A great opportunity for sponsor to host its employees, associates and guests in its corporate marquee Opportunity to network, share stories, warm up for the race, with refreshments, entertainment, fun & games Ideal platform to reward & recognize agents, employees etc - bonding and team building exercise Race Day Sponsor Marquee

Press Events

culture A day for the Citizens of Cochin to Experience…. Joy Focus mIRACles Aspiration Pride unity Pain DETERMINATION Triumph

INR 1,00,00.000/- Nett (Rupees One Crore Only) The sponsorship includes budgeted spends on : -Associate Sponsorship -Print -Internet (website & SNS) -Radio -Standard Course Branding -OOH Investment

Associate Sponsorship Fee INR 1,00,00,000/- (Rupees One Crore Only)