For phone access, click on phone icon below to get your unique PIN, and dial Latinos and Public Library Perceptions Edward Flores, PhD Candidate USC/TRPI Fellow Harry Pachon, PhD President/CEO Tomas Rivera Policy Institute
For phone access, click on phone icon below to get your unique PIN, and dial Introduction Two Schools of Thought –Libraries as Integration into US society –Libraries Lack Spanish Language Access
For phone access, click on phone icon below to get your unique PIN, and dial Two Schools of Thought Library as Integration into US society 1920s Americanization 1960s War on Poverty
For phone access, click on phone icon below to get your unique PIN, and dial Two Schools of Thought Libraries Lack Spanish Language Access Cataloguing, subject headings Material, resources, staff Budgets
For phone access, click on phone icon below to get your unique PIN, and dial Latino Diaspora: States Where Latinos Outnumbered Blacks and Asians: 1970 Census
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Data and Methods Data Collection Weighting
For phone access, click on phone icon below to get your unique PIN, and dial Data Collection Telephone Surveys, March - May ,860 Adult Respondents 6 States (California, Florida, Texas, New York, North Carolina, Nevada) 70% of US-Latino Population in 6 states
For phone access, click on phone icon below to get your unique PIN, and dial Weighting Sex, Age, Income, Nativity, State 4 Traditional Immigration States (97%) 2 New Destination States (3%)
For phone access, click on phone icon below to get your unique PIN, and dial Findings Percent Visited Library Gen. Pop. 63% Latino 49% Our Latino sample unweighted 49% Weighted 53%
For phone access, click on phone icon below to get your unique PIN, and dial Findings (cont’d) Satisfaction Gen. Pop. 70% Our sample 70-80% More Satisfaction with English than Spanish Materials
For phone access, click on phone icon below to get your unique PIN, and dial Satisfaction English books (93.3%) CDs (87.2%) movies (85.8%) newspapers/brochures/m agazines (89.8%) children’s books (91.9%) children’s movies (86.9%) Spanish books (74.0%) CDs (65.5%) movies (63.5%) newspapers/brochures/m agazines (78.2%) children’s books (76.5%) children’s movies (66.9%)
For phone access, click on phone icon below to get your unique PIN, and dial Demographics Sex Visited in the Past Year –Female- 60% –Male- 48% Education Never Been to Library –< High School- 46.8%
For phone access, click on phone icon below to get your unique PIN, and dial Demographics Immigrant Generation Percent Never Visited Library –First Gen- 30.2% –Second Gen- 14.1% –Third Gen- 12.8%
For phone access, click on phone icon below to get your unique PIN, and dial Demographics "Traditional Immigration" states Once or twice a year- 13.5% Every other month- 9.9% Monthly- 16.7% Weekly- 11.6% Daily- 1.0% "New Destination" states Once or twice a year- 12.1% Every other month- 9.4% Monthly- 17.4% Weekly- 10.2% Daily- 1.9%
For phone access, click on phone icon below to get your unique PIN, and dial Demographics New Destination states –Never went- 30.0% –Visited but not in past year- 19.1% Traditional Immigration states –Never went- 22.1% –Visited but not in past year- 25.3%
For phone access, click on phone icon below to get your unique PIN, and dial Baseline Regression Significant Factors Sex (b=.48, p<.001) Age ("55 and over" b=-.22, p<.10) Income ("$65k and over" b=-.27, p<.01) Education (b=.14, p<.001) English Fluency (b=.23, p<.001)
For phone access, click on phone icon below to get your unique PIN, and dial Baseline Regression (cont’d) Insignificant Factors Type of State Generation Citizenship Years in the United States Spanish-speaking dominant Spanish-reading dominant
For phone access, click on phone icon below to get your unique PIN, and dial Perceptions of the library Strong relationships with library visits Staff is not helpful (b=-.25, p<.001) Staff treats everybody fairly and equally (b=.21, p<.001) Weak relationships with library visits Staff could not speak Spanish (b=-.09, p<.10) They do not have enough resources in Spanish (n.s.)
For phone access, click on phone icon below to get your unique PIN, and dial Reasons for Attending Borrowing movies (b=.46, p<.001) Borrowing music (b=.41, p<.001) Learning English (b=.30, p<.001) Relaxing/ quiet time (b=.30, p<.001) Reading or borrowing books (b=.28, p<.001) Using a computer (b=.26, p<.001) Taking children (b=.22, p<.01)
For phone access, click on phone icon below to get your unique PIN, and dial Suggestions Information on jobs (b=-.29, p<.001) Longer hours (b=-.24, p<.001) English materials more strongly related with library visits than Spanish materials Materials for children in English (b=-.21, p<.01) Materials for children in Spanish (b=-.11, p<.01) Books/CDs/DVDs/VHS in English (b=-.11, p<.01) Books/CDs/DVDs/VHS in Spanish (n.s.) Bilingual staff is not at all correlated with library visits (n.s.)
For phone access, click on phone icon below to get your unique PIN, and dial Conclusion Demographics Demographics matter as with general population Latino attendance affected by generation as well Generation not relevant after controlling for demographic differences Measures of 'acculturation' not relevant after controls, either English language fluency is strong predictor
For phone access, click on phone icon below to get your unique PIN, and dial Conclusion (cont’d) Survey questions Staff treatment influences library visits more than bilingual staff or materials Learning English also influences library visits English Materials, especially children's materials, more significant However, most Spanish materials still significant
For phone access, click on phone icon below to get your unique PIN, and dial Conclusion (cont’d) American library as a pillar of civic integration Latino perceptions generally positive Staff treatment important English language learning influential in visits However, Spanish language materials still needed
For phone access, click on phone icon below to get your unique PIN, and dial Looking forward Read more about what’s happening on BlogJunction Subscribe to our monthly newsletter Crossroads Want more info on what’s coming to the next WebJunction? Keep checking the Looking Forward page for updates: For questions,