GLOBAL IMPLICATIONS OF LATINO POPULATION GROWTH AND THE SEARCH FOR COMMON GROUND Oregon State University October 9, 2012

Source: World Bank, Selig Center for Economic Growth and LDC Calculations Note: Nominal GDP, not adjusted for purchasing power parity United States ($12.2 trillion) China ($3.5 trillion) India ($1.3T) Brazil ($2.0T) U.S. Hispanics ($1.2T) U.S. Hispanic Consumer –Global View (as of 2012) Russia ($1.2T)

GDP per capita as of 2010 (est.)* Source: World Bank, U.S. Census, Selig Center for Economic Growth and LDC Calculations. * - Data for US Hispanics based on 2012 data. OECD Average: $39,997 BRIC Average: $8,151 Comparative GDP/capita for U.S. Hispanics (10 th ) (19 th )

Trade with Mexico: Exports Create U.S. Jobs Top 3 U.S. Export Markets ($ in billions) Source: International Trade Administration (goods trade) and Bureau of Economic Analysis (services trade) and “Middle-class Mexicans snap up more products ‘Made in USA’”, Washington Post, September 9,  Mexico is our 2 nd largest market for exports and the U.S. is the largest global market for Mexican exports  In 2011, U.S. exports to Mexico grew by $34 billion, the biggest dollar increase in U.S. exports to any market worldwide  Approximately 6 million U.S. jobs depend on trade with Mexico  “The growing middle class that is fast becoming Mexico’s majority is buying more U.S. goods than ever…” – Washington Post

Trade with Latin America vs. China Population Forecast GDP Growth Total Trade (Exports + Imports) Source: World Bank (population), Economist Intelligence Unit (GDP growth), International Trade Administration (goods trade) and Bureau of Economic Analysis (services trade) $488 $847 ($ in billions)(in millions) At the current pace of projected economic growth, U.S. trade with China would not overcome Latin America until… In order to match trade with Latin America by 2020, China would need annual growth of… %

THE SEARCH FOR COMMON GROUND

Source: Hill & Knowlton Strategies, U.S. Department of Homeland Security, and the Center for American Progress. 80% …of non-Hispanics associate Hispanics with NOT speaking English Reality:  Hispanics learning English at same rates as past immigrants  Nearly all 2 nd generation Hispanics have mastered English ABCDEFGH IJKLMNOPQ RSTUVWXYZ 33% believe >50% “illegal” 75% overestimate Reality: only 17% of Hispanics are in the country illegally Hispanics Widely Misunderstood…

Source: Hill & Knowlton Strategies, …Leading to Negative Stereotypes

Source: Hill & Knowlton Strategies, 2012 and Pew Hispanic Center. Non-Hispanics also think or associate Hispanics with…And Latinos believe… Despite Some Positive Associations…

Source: Hill & Knowlton Strategies,  Among Hispanic issues covered by the media, immigration and the U.S.-Mexican border has the highest volume of negative coverage, with nearly twice the volume of the leading positive issue (H+K)  Positive media coverage on Hispanics’ economic contributions, work ethic and religious faith comprises less than half the volume of media coverage on the leading negative topic, immigration and the U.S.-Mexican border …Media Coverage Reinforces the Negative

Latino Growth in Key Demos Projection of Latinos Age (in millions) Projection of Latinos Age (in millions) Source: U.S. Bureau of Census, Projections of the National Population, 2009 (19%) (20%) (22%) (24%) (26%) (17%) (19%) (21%) (22%) (24%)

MetricExampleValue Banking Chairman or CEO, Top 10 banks by assets N/A 0% Academic Institutions President, top 50 undergraduate institutions University of Texas system 1 chancellor Hollywood Studios Chief / Head top 10 studios by box office revenue N/A none Top Foundations President and Trustees, top 10 foundations by assets Luis Ubiñas (Ford Foundation) 1 president 5% trustees Silicon Valley Chairman or CEO, Top 10 tech companies by revenue N/A 0% Fortune 100 CEO of Fortune 100 companies George Paz (Express Scripts) 1 CEO Source: Federal Reserve, U.S. News and World Report, School websites, Box Office Mojo, Studio websites, The Foundation Center, various Foundation websites, Fortune and The Wall Street Journal Progress on Key Metrics

1.5% Fortune % Fortune 1000 Source: Hispanic Association on Corporate Responsibility 2007 Corporate Governance Study; U.S. News & World Report; Alliance for Board Diversity Report, July 2011, and Korn/Ferry International 3.7% Fortune 100 board seats are held by Hispanics 3.7% Fortune 100 board seats are held by Hispanics 3.0% Fortune % Fortune 500

Enacted (5) Pending (9) Failed (15) Tougher measures subsequently failed Source: Based on data from the National Conference on State Legislatures, and the National Council of La Raza Original bill amended in response to successful court challenge Progress of AZ-style Legislation

Conclusion  Latinos are driving economic and population growth in the U.S.  On the global stage, the U.S. Hispanic market represents the largest high- growth market opportunity  The level of trade between the U.S. and Latin America requires a re- focusing of foreign policy  Latinos are still grossly underrepresented in media – this lack of representation leads to negative perceptions about Latinos  However, we have A LOT of work remaining on elevating Latinos to the leadership ranks of business, finance, technology, academia and politics