Working Families Success Network November 7, 2013
What are strategies for keeping participants in our center services engaged on the road to “success”? How are centers addressing some of the challenges that might cause participants to drop out?
Sarai Garza, Financial Coach-Central States SER (Chicago) Lars Gilberts, Director of Financial Stability – United Way Center for Financial Stability at Branches (Miami) Sheryl Morris, CWF Site Director – Jane Addams Resource Corporation (Chicago)
From Southwest Solutions CWF site in Detroit: Kevin Cornell - participant in Homeless Veterans’ Reintegration Program (HVRP) Guisa Suttles - participant in Detroit GreenWorks Solutions
Operated by Branches, partnering with United Way of Miami Dade – started in 2009 (branchesfl.org) Informed by best practice and local experience consulting with micro-entrepreneurs on business/personal finances Financial coaching based on Coactive Coaching and Central New Mexico Community College models Train/serve 4000 per year / coaching for 350 70% of those coached are already employed
Funders ◦ LISC since April 2011 Community Development Block Grant (employment services) Community Walk-Ins (Affordable Care Act) ◦ United Way of Metropolitan Chicago ◦ IL Department of Human Services WorkFirst, SNAP, Special Project (Opt-ins) Key Elements ◦ Expanding the CWF umbrella ◦ Theory of Change
Outcomes ◦ PY1: 230 new enrollees ◦ PY2: exceeded financial outcomes ◦ PY3: midyear exceeded credit score and net work Demographics ◦ 83% female / 22% Latino / 75% African American ◦ 5% working at program entry ◦ 30% with criminal conviction / 30% without HS Diploma
A CWF built on a Manufacturing Training platform (training schedule creates a deeper client connection) Served 1635 as site, 975 non-MSP participants 76% unemployed at entry 54% male / broad range of ages 42% African American / 26% Latino
1. Strong coaching relationships focused on incremental successes. 2. Timely use of relevant financial products 3. Incentives as a tool for re-connection 4. Intentional planning of work flow and staff time 5. Frequent monitoring with data
Clients not disqualified on anything besides motivation Setting Expectations ◦ Client Agreement ◦ Release and Disclosure Financial Stability Plans ◦ Elicited ◦ Motivation ◦ Habits ◦ Short-term goals
Completing a Plan Creating Value Reflecting: What has been / What they now want to be Engaging in additional Financial Stability Plan(s)
C O A C H Model - Key Elements: Partnering with the client to create financial goals, move through obstacles and hold them accountable The client is the EXPERT on the client’s life; they have answers and we do NOT offer advice Creative, Resourceful and Whole Action, Accountability and Goal-Focused
TWIN ACCOUNTS Created by LISC Phase 1: $300 Loan Phase 2: Secured Credit Card Products help clients move beyond survival mode and into future thinking and planning.
We all like FREE STUFF! (A part of the answer…) A tool to reconnect with a client Can grab attention when “life happens” Donations from board members and businesses – from pizza parties to a Samsung tablet Are WE part of the problem? What can we do?? More/better coaching training Designated days and times for retention calls Better cross-staff communication
Jane Addams Resource Corporation FOC Flow Chart Job Placement Appt. Job Developer General Orientation Appt. Financial Coach Appt. Income Support Coach Appt: Career Coach Digital Literacy Classes Job Readiness Training Appt. ACA Enrollment New Resources ACA and AmeriCorps Appt. Financial Coach Financial Only Manufacturing Orientation Manufacturing Training Digital Literacy Classes Education Programs
Frequency of Contact
Social Innovation Fund - Performance Benchmarks Year 3 Jane Addams Resource Corporation Date of Report30-Oct Months Remaining3 Required# Done% Done# Needed / MonthPg Ref # Receiving 2 of 3 Services (OP) # Receiving 3 of 3 Services (OP) # Completing Combined Financial Assessment (FS) # Obtaining Employment (ES) # Retaining Employment (Verified) > 90 Days (ES) # Retaining Employment (Verified) > 180 Days (ES) # Retaining Employment (Verified) > 365 Days (ES) # Increasing Net Income (FS) # Increasing Net Worth (FS) # Increasing Credit Score (FS)
What new ideas do these presentations spark? What are other engagement retention strategies that work for you?