Stay Active Eat Healthy Presentation 1 Becoming a Healthy Choice Facility Offering Healthy Food and Beverages at (Blank) Recreation Centre

Stay Active Eat Healthy Presentation 2 Why are we here? Childhood physical inactivity, obesity and adult chronic disease is an epidemic. Recreation facilities are “key community settings” and can influence behaviour of people in the community. Offering healthy choices is a chance to make a difference in the health and well-being of your community.

Stay Active Eat Healthy Presentation 3 Obesity Trends* Among Canadian Adults (*BMI  30, or ~ 30 lbs overweight for 5’4” woman) Katzmarzyk PT. Can Med Assoc J 2002;166: ; Statistics Canada 2002/04 No Data <10% 10%-14% 15-19% 20-25% 25+% HPS-1985

Stay Active Eat Healthy Presentation 4 Obesity Trends* Among Canadian Adults (*BMI  30, or ~ 30 lbs overweight for 5’4” woman) Katzmarzyk PT. Can Med Assoc J 2002;166: ; Statistics Canada 2002/04 No Data <10% 10%-14% 15-19% 20-25% 25+% NPHS-1998

Stay Active Eat Healthy Presentation 5 Obesity Trends* Among Canadian Adults (*BMI  30, or ~ 30 lbs overweight for 5’4” woman) Katzmarzyk PT. Can Med Assoc J 2002;166: ; Statistics Canada 2002/04 No Data <10% 10%-14% 15-19% 20-25% 25+% CCHS-2000

Stay Active Eat Healthy Presentation 6 Obesity Trends* Among Canadian Adults (*BMI  30, or ~ 30 lbs overweight for 5’4” woman) Katzmarzyk PT. Can Med Assoc J 2002;166: ; Statistics Canada 2002/04 No Data <10% 10%-14% 15-19% 20-25% 25+% CCHS-2002

Stay Active Eat Healthy Presentation 7 Obesity Trends* Among Canadian Adults (*BMI  30, or ~ 30 lbs overweight for 5’4” woman) Katzmarzyk PT. Can Med Assoc J 2002;166: ; Statistics Canada 2002/04 No Data <10% 10%-14% 15-19% 20-25% 25+% CCHS-2004

Stay Active Eat Healthy Presentation 8 Addressing early childhood behaviour

Stay Active Eat Healthy Presentation 9 The antecedents of osteoporosis are present in childhood

Stay Active Eat Healthy Presentation 10 The antecedents of Type II diabetes are present in childhood

Stay Active Eat Healthy Presentation 11 Maintaining a healthy weight is a balancing act Calories In = Calories Out

Stay Active Eat Healthy Presentation 12 Marketing and obesity Heavy marketing of energy-dense foods and fast-food outlets are PROBABLE causes of obesity - (FAO/WHO, 2002) “Contemporary obesity is a natural and appropriate response to the environment in which we live.” Dr. James Hill

Stay Active Eat Healthy Presentation 13 Portion distortion Muffin 20 Years Ago Today 210 calories 500 calories 1.5 ounces 4 ounces Calorie difference: + 290

Stay Active Eat Healthy Presentation 14 Portion distortion Cheeseburger 20 Years Ago Today 333 calories 590 calories Calorie difference: + 257

Stay Active Eat Healthy Presentation 15 Portion distortion French Fries 20 Years Ago Today 210 calories 610 calories 2.4 ounces 6.9 ounces Calorie difference: + 400

Stay Active Eat Healthy Presentation 16 Portion distortion Soda 20 Years Ago Today 85 calories 250 calories 6.5 ounces 20 ounces Calorie difference: + 165

Stay Active Eat Healthy Presentation 17 Children are provided fewer healthy choices from an early age

Stay Active Eat Healthy Presentation 18 Recreation facilities = over 50 million visits per year At a recreation facility, people should have the opportunity to support their health. People can’t make healthy food and beverage choices when those choices are limited.

Stay Active Eat Healthy Presentation 19 What’s wrong with this picture? Instead…make the healthy choice the easy choice

Stay Active Eat Healthy Presentation 20 Traditional concession. Where’s the choice?

Stay Active Eat Healthy Presentation 21 Traditional concession menu. Where’s the choice?

Stay Active Eat Healthy Presentation 22 Traditional vending. Where’s the choice?

Stay Active Eat Healthy Presentation 23 Surroundings matter People are conditioned by their surroundings. When the environment is not supportive of health, then people tend not to make healthy choices.

Stay Active Eat Healthy Presentation 24 Integrated marketing & the power of brands Brand and product marketing is omnipresent. Recreation facilities and events are common advertising venues. Marketing is integrated across all media: –product packaging –TV, radio, print media –Internet –buses, billboards, marquis signage –events and point-of-purchase sales points –promotional clothing and giveaways

Stay Active Eat Healthy Presentation 25 Better choices are possible Schools offer healthy choices in vending and food services. The next step is for recreation facilities to offer healthy choices.

Stay Active Eat Healthy Presentation 26 Healthy vending launch: New Westminster, BC Canada Games Pool

Stay Active Eat Healthy Presentation 27 Prevention is the key The antecedents of adult chronic diseases are present in childhood. Supporting healthy choice behaviour has lifelong benefits.

Stay Active Eat Healthy Presentation 28 Make a difference in your community Make changes to your recreation facility in: –Vending –Food service outlets (concessions) –Recreation programs (external and internal) –Events, meetings, celebrations –Fundraisers –Workplaces

Stay Active Eat Healthy Presentation 29 What about profits? Research shows a profit can be made with healthy choices in vending, food services and at fundraising events. Consider the best possible strategy for your facility. Look for grants and partners to support your efforts. Monitor changes to assess your R.O.I.

Stay Active Eat Healthy Presentation 30 Healthy Choice Facility challenge Try a 100% healthy concession day or event. Re-evaluate your fundraising -- do an activity other than a bake sale. Change your vending machines to mostly healthy choices. Eliminate sugary beverages like pop from vending and concessions. Offer healthy choices at meetings.

Stay Active Eat Healthy Presentation 31 Be remarkable. Make the healthy choice the easy choice for your community. “People become really quite remarkable when they start thinking that they can do things. When they believe in themselves they have the first secret to success.” - Norman Vincent Peale

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