Company LOGO Advertising. Company Logo www.themegallery.com  Think small  Just do it  Diamonds are forever  Because I’m worth it  Let your fingers.

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Presentation transcript:

Company LOGO Advertising

Company Logo  Think small  Just do it  Diamonds are forever  Because I’m worth it  Let your fingers do the walking

Company Logo  Reach out and touch someone  Where do you want to go today?  It’s everywhere you want to be  Drivers wanted  Melts in your mouth, not in your hand

Company Logo  Always Coca-Cola  Think Different  We bring good things to life  Where’s the beef?  Good to the last drop

Company Logo  You deserve a break today  Fast talker  Do you know me?  Be all that you can be  Have it your way

Company Logo  Mmm mm good  The skin you love to touch  Share the fantasy  It’s the real thing  It’s so simple

Company Logo What makes a good advertisement?  The headline captures candidates' attention.  The first few lines are interesting, engaging and actively sell the position.  Sentences are short and to the point, providing enough information to interest candidates but not to overload them.

Company Logo  The advertisement avoids the use of words that are difficult to understand.  Points are made using as few words as possible (the less copy you use, the smaller the media space and therefore the lower the cost).  The advertisement contains some white space and does not appear cramped.

Company Logo What makes a good advertisment?  Benefit Headline - grab attention, make the reader think.  Copy that sells - what features or functions a product or service has, what are the benefits!  Picture or graphics - help grab attention, they should compliment the copy.  Layout - use of white space to allow the advertisement to 'breathe' - avoid use of too much text over graphics as this can be difficult to read.

Company Logo  Use of colour - helps make the advertisement stand out, adds prestige  Response mechanism - why should customers respond quickly? Use price, stock levels, time factors 'book early to avoid disappointment'.  Point of contact - make it easy for your customers to buy. Use of address, telephone number, , web-site, easy parking.

Company Logo The following advertisement shows many of the elements required to generate an effective response:

Company Logo TOP 10 SLOGANS OF THE CENTURY  Diamonds are forever (DeBeers)  Just do it (Nike)  The pause that refreshes (Coca- Cola)  Tastes great, less filling (Miller Lite)  We try harder (Avis)

Company Logo  Good to the last drop (Maxwell House)  Breakfast of champions (Wheaties)  Does she... or doesn't she? (Clairol)  When it rains it pours (Morton Salt)  Where's the beef? (Wendy's)

Company Logo