AIBL Nightly Cruiser “Having A Socially Responsible Good Time” Written by: Tiffany Piplika, Jacquelyn Polla, Brian Redfern, Victor Sargent, Kim Iron, Martha Failing, Shelly Other Medicine Presented By: AIBL of Montana State University-Billings Kimberly Iron, Martha Failing, Shelly Other Medicine

Mission Statement The AIBL Nightly Cruiser is a way to promote the fight against drunk driving and encourage the use of designated drivers. The Nightly Cruiser is currently located in Billings, Montana with plans to expand to other major cities across Indian Country.

AIBL Nightly Cruiser Indian owned business in Billings, Montana Providing entertaining, safe “bar hopping” experience To promote the fight against drunk driving

Service Providing transportation from strategic locations to local bars Designated driver The bus service will include four buses

Physical Facilities Home base office Storage lot leased from neighboring suburb

Tribal and Local Benefits Major entertainment hub of Montana Home to a rising number of Indians Provides safe transportation without the hassle of finding a designated driver

Relationship to Tribal Economy Native entrepreneurship Encouragement to be competitive outside of tribal boundaries

Strategy Confirm sponsorship and participation with bars Confirm community support Obtain loan Establish marketing plan and launch calendar Purchase Buses

Strategy Hire Employees Start with all operations plan and training Begin Marketing Launch Calendar Start Operations Adjust based on market response

Market Description Four Target Markets –Billings’ residents without cars over age of 21 years. –College students over 21 years of age – Overnight visitors, hotels – Entertainment seekers, designated driver

General Market Trends National ads creating awareness for dangers of drunk driving High gas prices = rising taxi fares Increase of DUI’s in city of Billings by 35% from 1999 to 2004

Customer Profile 21 years and older Male and Female Lower-Mid Income $0-30,000 All races/social classes

Local Bars Wild West The Carlin Brew Pub Hooligans Walkers Grill Jakes Traxx Montana Chads Crystal Lounge Tiny’s Tavern The Rex Railyard  Total bar capacity: 2,098 People  42 passes to breakeven = 2% of bar capacity

Competition and Risk Competition –Taxi-cabs –Rental services –Personal vehicles Risks –Break-even achieved in longer period of time

Marketing Mix –Place: Low-Cost Transportation Provider Type of channel Degree of market Exposure Desired Types of middlemen Facilities needed

Marketing Mix Promotion –Primary Demand of our product to all four target audiences –Introduction of product life cycle Price – $5.00/pass/night –Season pass discount

Organization General Partnership Develop into Corporation –Limit liability –Open doors for investment for Indian people

Management Team Kim Iron – Financial Advisor Shelly Other Medicine – Operations Manager Martha Failing – Public Relations Specialist

Training Plans Bus driver’s to obtain current CDL Management –Required to obtain qualified degrees –Able to fill in for all aspects of organization

Financial Analysis Profit/Loss –Earn first profit in 2009 of $5,397. Retained earnings –First positive retained earning in 2009 of $25,928. Free cash flows –Positive free cash flows each year. Capital structure 80% debt, 20% equity NPV using WACC $230,575 NPV using RRR $59,455

Financial Analysis Contingency plan: 1.Implement a rock climbing wall along the outer wall of the facility. 2.Look into the purchase of alternative floor coverings. 3.Expansion of the facility. 4.Use arena boards as a marketing tool. Exit strategy

Thank You For Your Time