Credit Valley Hospital 2200 Eglinton Avenue West, Mississauga Mississauga Hospital 100 Queensway West, Mississauga Queensway Health Centre 150 Sherway Drive, Toronto 1 Welcome! Putting Advocacy to Work November 15, 2013 Carol Kotacka Trillium Health Partners

Credit Valley Hospital 2200 Eglinton Avenue West, Mississauga Mississauga Hospital 100 Queensway West, Mississauga Queensway Health Centre 150 Sherway Drive, Toronto 2 Common understanding Lobbying: Influencing decisions made by legislators andofficials in government - ex: Birth of Status of Women Canada Social Change: Change in the nature, social institutions, socialbehaviors or social relations of a society – ex: Green Movement

Credit Valley Hospital 2200 Eglinton Avenue West, Mississauga Mississauga Hospital 100 Queensway West, Mississauga Queensway Health Centre 150 Sherway Drive, Toronto 3 Advocacy Social Justice Change the “what is” into a “what should be ” Improve public policy Ensure governments’ accountability tocitizens Give a voice to citizen interests Educate and engage people to participateon their own behalf

Credit Valley Hospital 2200 Eglinton Avenue West, Mississauga Mississauga Hospital 100 Queensway West, Mississauga Queensway Health Centre 150 Sherway Drive, Toronto Advocacy and the publicly funded organization 4 ADVOCACY STAKEHOLDER ENGAGEMENT

Credit Valley Hospital 2200 Eglinton Avenue West, Mississauga Mississauga Hospital 100 Queensway West, Mississauga Queensway Health Centre 150 Sherway Drive, Toronto 5 Tools Lobbying Media relations Public education Research

Credit Valley Hospital 2200 Eglinton Avenue West, Mississauga Mississauga Hospital 100 Queensway West, Mississauga Queensway Health Centre 150 Sherway Drive, Toronto 6 Foundational Cornerstones

Credit Valley Hospital 2200 Eglinton Avenue West, Mississauga Mississauga Hospital 100 Queensway West, Mississauga Queensway Health Centre 150 Sherway Drive, Toronto 7 Identify Vision Children have the right ……… To live. Governments are responsible for makingsure every child grows up healthy To form and express an opinion To a family To quality health care, including access to safeand clean water, nutritious food….

Credit Valley Hospital 2200 Eglinton Avenue West, Mississauga Mississauga Hospital 100 Queensway West, Mississauga Queensway Health Centre 150 Sherway Drive, Toronto 8 Own the Vision Identify exactly what needs to change Do the work to determine how thatchange must happen Develop a strategy to achieve change

Credit Valley Hospital 2200 Eglinton Avenue West, Mississauga Mississauga Hospital 100 Queensway West, Mississauga Queensway Health Centre 150 Sherway Drive, Toronto 9 Founded in 1980 Used visceral, emotional, gut-wrenching material Resulted in mounds of traffic and victims rights legislation Truly an example of societal change triggered by advocacy

Credit Valley Hospital 2200 Eglinton Avenue West, Mississauga Mississauga Hospital 100 Queensway West, Mississauga Queensway Health Centre 150 Sherway Drive, Toronto – Road Map to Social Change 10 Spring chapters-330 chapters 2 million members Growing MADD support Candy Lightner loses her daugther to a drunk driver Fall 1980 MADD holds first press conference 1982 Ronald Reagan announces Presidential Commission on drunk driving drunk driving laws passed across USA 1984 Uniform Drinking Age Act passed (legal age now 21) 1992 Four states lower legal blood alcohol levels to Traffic fatalities drop to 30 year low 2000 President Clinton passes 0.8 across the country 2005 Est. 300,000 lives saved “They are grassroots heroes really. They have helped change the climate of safety in America and tens of thousands of lives have been saved.” – Senator Dole

Credit Valley Hospital 2200 Eglinton Avenue West, Mississauga Mississauga Hospital 100 Queensway West, Mississauga Queensway Health Centre 150 Sherway Drive, Toronto 11 Identify Targets Who do you need to achieve thevision? Government? Provincial / Federal / Municipal Specific demographic group Youth / executives

Credit Valley Hospital 2200 Eglinton Avenue West, Mississauga Mississauga Hospital 100 Queensway West, Mississauga Queensway Health Centre 150 Sherway Drive, Toronto Small Group / Small Target

Credit Valley Hospital 2200 Eglinton Avenue West, Mississauga Mississauga Hospital 100 Queensway West, Mississauga Queensway Health Centre 150 Sherway Drive, Toronto 13 Advocacy organization dedicated to ensuring equity infunding for social services in Peel Factual approach - working with government Twenty years of advocacy Tools: – Public positions and policy papers – Public education – Joint advocacy – Government relations Fair Share Task Force

Credit Valley Hospital 2200 Eglinton Avenue West, Mississauga Mississauga Hospital 100 Queensway West, Mississauga Queensway Health Centre 150 Sherway Drive, Toronto Years and Three parties later…………..

Credit Valley Hospital 2200 Eglinton Avenue West, Mississauga Mississauga Hospital 100 Queensway West, Mississauga Queensway Health Centre 150 Sherway Drive, Toronto 15 Engage partners and champions based on those targets Strategically incorporate champions todeliver messages to your target. Business leaders Policy Advisors Sports figures A representative

Credit Valley Hospital 2200 Eglinton Avenue West, Mississauga Mississauga Hospital 100 Queensway West, Mississauga Queensway Health Centre 150 Sherway Drive, Toronto 16 Texas Environmental Group Littering was a serious problem Tried a variety of public educationcampaigns with little effect Strategically profile targets to determinewhich messages would have impact

Credit Valley Hospital 2200 Eglinton Avenue West, Mississauga Mississauga Hospital 100 Queensway West, Mississauga Queensway Health Centre 150 Sherway Drive, Toronto 17 Don’t Mess with Texas!

Credit Valley Hospital 2200 Eglinton Avenue West, Mississauga Mississauga Hospital 100 Queensway West, Mississauga Queensway Health Centre 150 Sherway Drive, Toronto Dogged Execution Child framework to advocacy 18

Credit Valley Hospital 2200 Eglinton Avenue West, Mississauga Mississauga Hospital 100 Queensway West, Mississauga Queensway Health Centre 150 Sherway Drive, Toronto 19 Practical Application

Credit Valley Hospital 2200 Eglinton Avenue West, Mississauga Mississauga Hospital 100 Queensway West, Mississauga Queensway Health Centre 150 Sherway Drive, Toronto 20 Food For Thought: Children have the right ……… To live. Governments are responsible for making sureevery child grows up healthy To form and express an opinion To a family To quality health care, including access to safe and cleanwater, nutritious food….

Credit Valley Hospital 2200 Eglinton Avenue West, Mississauga Mississauga Hospital 100 Queensway West, Mississauga Queensway Health Centre 150 Sherway Drive, Toronto 21 Guiding Questions What are the barriers? What actions must happen to remove those barriers? Who are the players? How do you engage them? Who will lead the initiative? How will you measure success? Be specific.

Credit Valley Hospital 2200 Eglinton Avenue West, Mississauga Mississauga Hospital 100 Queensway West, Mississauga Queensway Health Centre 150 Sherway Drive, Toronto 22 Thank you very much! Happy Advocating!