From Kindles to OverDrive: Providing Popular eContent at Duke Teddy Gray, Head of Acquisitions, Duke Meg Trauner, Ford Library Director, Duke Bill Verner, Head of Order Management, Duke TRLN Annual Meeting, July 23, 2014

 Kindle/OverDrive Comparison  Ford Library Perspective  Implementation  Usage Overview

Kindle/OverDrive Comparison

Kindles at Duke  First devices acquired by Perkins in 2010  Also available at Ford, MCL, Divinity, Lilly, and DUML  Huge success with patrons

 Cumbersome acquisitions workflow  No dedicated customer support  Not device neutral  Refreshes needed  Mediated circulation  Misleading circulation stats Kindle Downsides

 Books, audiobooks, music, and movies available  Device neutral  One title/one loan  24/7 unmediated access OverDrive Overview

OverDrive Pricing

 Kindle Title: $11  OverDrive Title: $38 Cost Comparison

 Kindle Title: $11  OverDrive Title: $38  OverDrive Title w/ hosting fee: $75 Cost Comparison

 Kindle Title: $11  OverDrive Title: $38  OverDrive Title w/ hosting fee: $75  Accessible Kindle Title: $229 - $458 Cost Comparison

Initial OverDrive Collection  Launched May 2014  160 eBooks  132 audiobooks

Ford Library Perspective

Why collect business audiobooks? Reinforces classroom instruction Supports job search Enhances professional growth

Students ask: “How can I communicate so my ideas are heard?”

“How can I make better decisions?”

“How can I understand my boss and coworkers, when they are so different from me?”

MBA students travel extensively. Fuqua’s three distance MBA programs: Global MBA students Cross continent MBA students Weekend MBA students MBA & MMS students interview heavily worldwide. Why OverDrive?

Audiobooks on OverDrive are downloadable to personal devices.

Initial purchase of 90+ titles

Heavy use 75% of the OverDrive audiobook collection is checked-out

Buying 4-6 copies of most popular audiobooks

All of Malcolm Gladwell’s books are in the top 15 with Duke listeners.

Implementation

Cataloging Natalie Sommerville ERSM Jacquie Samples Acquisitions Teddy Gray Bill Verner Technical Services Implementation

Patrons access OverDrive content using Net ID EZ Proxy Access

OverDrive offers free brief MARC record downloads w/in 24 hours of acquisition. Cataloging

OverDrive titles can be accessed directly from Endeca search results. Discovery

Patrons are taken from search results to title page in OverDrive. Link From Catalog

Selectors Sara Seten Berghausen Kelley Lawton Meg Trauner WebX Team Emily Daly Sean Aery Jacquie Samples Public Services Ciara Healey Hannah Rozear Publicity Aaron Welborn Selection & Public Services

Ford Library: Web Team Carlton Brown Yvonne Dittmar Publicity Amy Brennan Jane Day Selection & Public Services

Selectors choose content through the OverDrive Marketplace website. Selection

Acquisitions purchases content in selectors’ carts. Acquisition

The eBooks portal page includes a link to OverDrive. DUL Website Link

OverDrive promoted through internal announcements, blog posts, and campus media. Publicity

OverDrive offers easy-to- use reporting on circulation, user traffic, and collection statistics. Usage data

Usage

 270 out of 292 titles have circulated  777 total circulations  600 total holds  74% of the collection is currently checked out  322 unique users OverDrive Usage

 Kindle CPU: $18.58 (after 4 ½ years)  OverDrive CPU: $26.50 (less than 3 months) Kindle/OverDrive CPU

Thank You