PRODUCT FOCUS 3/3/14 – 3/17/14

INTRODUCTION Our Product Focus for the next two weeks is IBM. The opportunity afforded to us in becoming an Authorized IBM Training Partner is enormous. With hundreds of classes spanning the full IBM product line, and only a small handful of training partners to deliver them, New Horizons has the potential to become the global leader in IBM Training. Our IBM catalog focuses on three of IBM’s largest and most successful products: WebSphere, Tivoli, and Cognos. These three products hold significant market share in their respective areas: WebSphere in the middleware and Application Server arena, Tivoli for network management, maintenance, and automation and Cognos in the area of Business Intelligence and data analysis.

Social Media  The goal of our social interaction is to strengthen our brand in the minds of our customers  Our social media posts are meant to be informative for our customers and not typically sales driven, though a small percentage will direct back to our websites to display standard course offerings  Typical social posts will link to blog articles, informational white papers, or free- to-attend events such as our weekly webinar series  Look for a new post each day for the next two weeks to push our IBM focus. PRODUCT FOCUS NOTES

Medium to large corporations in all business sectors selling server and mainframe hardware and related hardware products, system and productivity software, and IT services. Organizations and individuals looking to simplify, track, and manage their operations and improve efficiency. Based on the level and specialization of courses, students will learn the analytical and applications needed through Cognos, Tivoli, WebSphere and other areas to help everyone in their organizations make decisions yielding better business outcomes through resource allocation, security, storage and system management solutions. TARGET AUDIENCE

Apart from providing daily social updates, numerous blog articles to link to, and an external to send to clients, we have also provided you with a variety of supporting documents to use throughout the two week product focus and beyond. The supporting documents for our IBM Product Focus include such things as a upcoming class date sheet, two white papers from IBM, three separate sales guides – one each for WebSphere, Tivoli, and Cognos, two infographics highlighting the strengths of business analytics, three separate product sheets, and one document that provides an IBM solutions overview. The documents are detailed within this presentation. SUPPORTING DOCUMENTS

Internal Training  To coincide with each product focus the Marketing Team also schedules internal training and a public webinar. It is our intention to provide an internal training session the Friday prior to the kick off of each bi-weekly product focus. We will attempt to reschedule the internal training session if it is set to occur during the last week of the month so as not to interrupt sales.  Due to last Friday being the last sales day of the month we have instead included the corporate IBM training session from the initial IBM Product Launch. The information included is all relevant and worth your time to review. SUPPORTING EVENTS

I NTERNAL DOCUMENTS

IBM WebSphere MQ  Includes:  Details why a product like WebSphere is vital to IT Enterprises as more systems are introduced  Provides a general understanding of WebSphere as the middleware component that it is and how it serves as a bridge between separate applications  Excellent white paper to understand one component of WebSphere and how it used to unify messaging systems in corporate enterprise networks. INTERNAL DOCUMENTS

IBM Cognos 10 Intelligence Unleashed  Includes:  Overview of IBM Cognos and the need for it in enterprise IT  What Cognos Business Intelligence provides  How collective intelligence can transform a typical companies day to day workflow  This white paper is a fantastic resource for all AE’s to understand why collective business intelligence and data analytics are such huge topics for IT at the moment – and will be for the foreseeable future INTERNAL DOCUMENTS

IBM WebSphere Internal Sales Guide  Includes:  Product Overview  Target Audience  Course summaries with duration and price  Course prerequisites  Related courses  Certification Path information INTERNAL DOCUMENTS

IBM Tivoli Internal Sales Guide  Includes:  Product Overview  Target Audience  Course summaries with duration and price  Course prerequisites  Related courses  Certification Path information INTERNAL DOCUMENTS

IBM Cognos Internal Sales Guide  Includes:  Product Overview  Target Audience  Course summaries with duration and price  Course prerequisites  Related courses  Certification Path information INTERNAL DOCUMENTS

IBM Business Analytics InfoGraphic #1  Notes and findings from CIO’s and CEO’s about:  Why analytics matter  How proper analytics can transform an industry  Business Analytics directly relates to IBM Cognos INTERNAL DOCUMENTS

IBM Business Analytics InfoGraphic #2  Notes and findings from CFO’s concerning:  Challenges in business forecasting  How spreadsheet based reporting and manual planning cost more and are not as efficient as automated planning processes  Business Analytics directly relates to IBM Cognos INTERNAL DOCUMENTS

EXTERNAL DOCUMENTS

New Horizons – IBM Solutions Overview  General document not related to any one class  Includes:  Introduction of New Horizons as an authorized training partner of IBM  General overview of product offerings  Short summary of our three major IBM products  Cognos  Tivoli  WebSphere EXTERNAL DOCUMENTS

Upcoming IBM Class List  Names and dates for all upcoming scheduled IBM classes EXTERNAL DOCUMENTS

IBM WebSphere Product Sheet  Includes:  Product introduction  Short course descripti0n  Course duration  Class and certification breakdown by role:  Administrator  Developer EXTERNAL DOCUMENTS

IBM Tivoli Product Sheet  Includes:  Product introduction  Short course descripti0n  Course duration  Certification Paths and options for different Tivoli products EXTERNAL DOCUMENTS

IBM Cognos Product Sheet  Includes:  Product introduction  Short course descripti0n  Course duration  Class and certification breakdown by role:  Administrator  Analyst  Developer  Designer EXTERNAL DOCUMENTS

Customer Facing  Includes:  New Horizons introduction as an IBM authorized training partner  Listing of our IBM solutions  Link to your local IBM product pages  This is designed to follow up with clients who request information or follow up after reading one of our IBM related blog articles or LinkedIn posts EXTERNAL DOCUMENTS

Please contact your local Marketing Team with any questions pertaining to any of our Product Focus content We also encourage feedback on our Product Focus materials – if there are certain types of content you would like to see more of please communicate that to your local Marketing Team as well. QUESTIONS?