Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | An Audience of One Building a Personalized Media Experience CON8352 Robert Ambrose Media and Entertainment Industry Director Oracle Industry Solutions Group Oracle Confidential

Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Analog Model used partners for maximum reach, with little end-customer contact Oracle Confidential Content-Centric Digital Model starts with the content and looks for a mass audience across channels Customer-Centric Digital Model starts with the customer and then understands what content is relevant Media is Shifting from Content-Centric to Customer-Centric content distribution partners 15 th Century onwards1990s onwardstoday and future

Copyright © 2014, Oracle and/or its affiliates. All rights reserved. |Oracle Confidential With a Consistent Experience Across Every Platform

Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | New Digital Competitors are Grabbing Market Share Oracle Confidential 43 % $4.3 BN revenue in 2013 average annual growth streaming launches Blockbuster bankrupt

Copyright © 2014, Oracle and/or its affiliates. All rights reserved. |Oracle Confidential How Can Media & Entertainment Companies Respond? Understand Media Consumers Unlock the value of media customer big data Engage Media Consumers Deliver compelling consumer experiences Monetize Media Consumers Enable business model innovation and agility Grow advertising revenues through addressable, personalized digital products Grow direct-to-consumer revenues through compelling products and flexible transactions

Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | 92% “we're able to make a prediction model, with an accuracy of 92%, that you probably won't renew your subscription”

Copyright © 2014, Oracle and/or its affiliates. All rights reserved. |Oracle Confidential

Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | clickstreamset-top box dataad consumptionmobile devices social mediademographicsmarketing responsecustomer service prospectssubscriberstransactionsidentity Millions of Interactions Create Immensely Valuable Data

Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Content Interests Ad Consumption Socio-Economic Group Devices, Location Social Media Activity Transactions Value Engagement Loyalty Oracle Confidential Building Unique “DNA Profile” of Each Individual Consumer

Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Drive highly-personalized marketing, recommendations, customer acquisition and retention campaigns Oracle Confidential Trade valuable first-party customer data with consumer data platforms, ad networks and real-time ad exchanges Build personalized content experiences with relevant recommendations to drive stickiness and impressions This Detailed Customer Data is Immensely Valuable…

Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Drive highly-personalized marketing, recommendations, customer acquisition and retention campaigns Oracle Confidential Trade valuable first-party customer data with consumer data platforms, ad networks and real-time ad exchanges Build personalized content experiences with relevant recommendations to drive stickiness and impressions This Detailed Customer Data is Immensely Valuable… 3X rise in click-through 30-50% uplift on ad rates 10% increase in VoD views

Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Jenny is typical of a modern media consumer She’s busy with work, family and friends – and lots of competing social media and online games – so needs media to be simple She enjoys watching programs on TV and online but often finds she’s missed things that she’d like to watch In the past she’s been a big fan of Fizzible Media’s online catch-up video service But recently other things have got in the way, and it’s been a couple of months since Jenny’s last used the service Oracle Confidential Let’s Follow a Media Consumer’s Journey

Copyright © 2014, Oracle and/or its affiliates. All rights reserved. |Oracle Confidential

Copyright © 2014, Oracle and/or its affiliates. All rights reserved. |Oracle Confidential

Copyright © 2014, Oracle and/or its affiliates. All rights reserved. |Oracle Confidential

Copyright © 2014, Oracle and/or its affiliates. All rights reserved. |Oracle Confidential

Copyright © 2014, Oracle and/or its affiliates. All rights reserved. |Oracle Confidential

Copyright © 2014, Oracle and/or its affiliates. All rights reserved. |Oracle Confidential

Copyright © 2014, Oracle and/or its affiliates. All rights reserved. |Oracle Confidential From:Fizzible Media To: Hi Jenny, It’s always easier to enjoy outdoor living when you have your yard under control. Fizzible Media’s experts have some great time-saving tips to ensure your outside space looks great and is a great space to entertain your guests. Here are three new shows we think you’ll love – and they’re entirely FREE for you Jenny for the next seven days. Guaranteed to make your friends “green” with envy. Click below to watch on your device Back Yard Bliss Home Fruit and Veg Decking Disasters

Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | multi-channel marketing product & price strategy content acquisition customer acquisition, retention programmatic advertising targeted offers and sales next best offer personalized content Oracle Confidential Connect the Silos, Understand Customers, Drive Decisions consumption logs, clickstream & devices demographic, user and credit data customer contacts and service cases transactions and subscriptions content metadata, ratings, comments marketing campaign response listen betterexecute smarterlearn faster single customer view micro-segments scoring preferences behavior interests history first-party datathird-party data social media activity

Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Oracle Real-Time Decisions data integration Oracle Confidential Enabled by Oracle’s Media Intelligence Solution streamorganizeanalyzedeciderespond internal external batch real-time Master Data Marketing Cloud Service Cloud Content Sites Commerce Sales Oracle BI, analytics and data discovery tools acquirelearn Identity Real-Time Customer Experience Management enrich Advertising Platforms Oracle Big Data Appliance Hadoop File System Oracle BlueKai DMP Data-as-a-Service

Copyright © 2014, Oracle and/or its affiliates. All rights reserved. |Oracle Confidential How Media Intelligence Works for Media Businesses $ Very rapid deployment of customer- centric big data analytics to unlock new revenues and quick ROI Significantly lower cost and better, faster results than “DIY” big data and analytics projects Solution specifically designed for media data: customers, content, marketing and advertising Enrich in-house first-party data with extensive third-party data to target advertising, content and marketing Cut through business and product silos to build compelling experiences for each individual customer Turn raw customer interaction data into meaningful events to grow digital and traditional revenues

Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | CONTACT Robert Ambrose Media & Entertainment Industry Director oracle.com/goto/media blogs.oracle.com/media twitter.com/oracle_media www Oracle Confidential Thank You

Copyright © 2014, Oracle and/or its affiliates. All rights reserved. | Safe Harbor Statement The preceding is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle. Oracle Confidential – Internal/Restricted/Highly Restricted24