Better Start Bradford Improving the life chances of children by supporting families through pregnancy and their earliest years.

The Story So Far … Spend on strategic and large scale change in an area of Bradford Working with families from conception to 3 years Bradford Trident identified as lead organisation Successful at each stage of submitting bids Application made to Big Lottery for £30-50 million over 10 years 5 areas succeeded in receiving funding Bradford awarded £49 million over 10 years Big Lottery funded us as a partnership Better Start Bradford

Better Start Bradford Area The BIG lottery specified a population of 60,000 for the project The area chosen covered the wards of: Little Horton Bowling & Barkerend Bradford Moor Better Start Bradford

Our Children – Better Start Area 63,375 people 1430 births p/a 22,984 aged 0-17yrs 5,669 aged 0-3yrs 25% White British people 49% South Asian (Pakistan) 2,086 children with lone parent 6,885 aged 0-16yrs living in low income family Better Start Bradford

Needs Highest level of deprivation and child poverty in the district Highest child obesity levels in Reception and Year 6 Lowest levels in district for ‘school readiness’ Highest infant mortality rates in district High accident rates High rates of child protection plans and domestic violence referral Better Start Bradford

The Approach Strong community engagement and influence Working in partnership across the ‘Better Start Family’ Joint approach across Early Years, Health Visiting, Midwifery Services, Voluntary & Community Sector and Primary Care Leverage funding showing commitment of partners Learning lessons from examples already in place Fitting with strategic priorities Evidence based and focused on improving outcomes Better Start Bradford

Making a change Working in partnership to improve the outcomes for 0-3 year olds Social & emotional development Language & communication Diet & nutrition Better Start Bradford

Our Workstreams Bump Start Your Baby Baby Buddy app Doula Project Baby Steps Family Links Antenatal Coping With Crying Caseload Midwifery Falling In Love With Your Baby Incredible Years Family Links Nurturing Family Nurse Partnership Homestart Peer Support Scrap Magic Play Babies and Bonding Perinatal support programme Infant mental health programme Northamptonshire baby room Eat, Live, Love HAPPY HENRY Community Nutrition Skills Breastfeeding Peer Support Preschoolers in the Playground Talking Together Early Language Development Imagination Library ESOL+ ICAN Better Place, Better Start Forest School Pollution Screening Improving Parks / Play Areas Growing With Your Baby Alley Gates Better Start Bradford

We will … Benefit pregnant women, families & young children Identify vulnerable or at risk families at an earlier stage Offer evidence based support and interventions Improve outcomes Learn together and work together so we are flexible as we go along Better Start Bradford

In the future our children will … Be healthier Be emotionally resilient Be active learners Be ready for school with good development or higher aged 5 years Have better nutrition Be more active Be less obese at 5 years old Better Start Bradford