Acme Confidential “Acme”

Acme Confidential Overview  What is Product?  Market Dynamics  Product Overview  Positioning  Competition  Product Demo  Reseller Program  Q & A

Acme Confidential Why Company?  $____ billion in revenues - influence the global market  Technically Renown  Core Competencies  #1  #1 in ______  __% US Market Share  __% Worldwide

Acme Confidential What is Product?  The Widget system for xxxxx  Product 5000 enables:  Benefit 1  Benefit 2  Benefit 3 Future Ready Future Ready

Acme Confidential Market  Deregulation creates new competitors!  Clash of the Titans (US now--others follow Jan 1, 2001!)  Telcos  Cable  Satellite

Acme Confidential Market Dynamics  Full service convergence  The market share for TECHNOLOGY is getting hot. Both sides want this beach head to launch into their respective services - to dominate full Internet and Interactive Multimedia service bundle. Customer 1Customer 2 Technology Digital TVCommunications Full Service Bundle

Acme Confidential Market Size  The total available market for the ___ market is expected to be over $___ million users by 2006

Acme Confidential Adoption Status Now

Acme Confidential Market Movement  Major indicators show that the race is afoot:  “Broadband merger mania shows no sign of letting up” (Broadband Daily 2/2000)  British Telecom & AT&T talking “collaboration”  Motorola purchase GI ($17 billion)  Cisco purchased Pixstream  Videotron merger (5.6 billion)  Akamai Tech, acquired Intervu  Lucent acquired Ortel (2.95 billion)  AOL & Time Warner slated to merge  Qwest, US West merger  Viacom, CBS merger  Liberty Media, Ascent merger  MCI-WorldCom, Sprint in merger discussions  TV Guide, Gemstar merge (9.2 billion)

Acme Confidential Product Overview

Acme Confidential Competitors  Primary - current  1  2  3  4  Secondary - in our space  1  2  Secondary - extended  1  2  3

Acme Confidential Product Positioning Maximum Revenue

Acme Confidential Product Positioning Pace, Samsung, NEC Sweetspot Service Revenue PrIcePrIce

Acme Confidential Competition Widget1 Competitor 6 Competitor 3 Competito 9 Competitor 1 Competitor 8 Secondary Competitor or Upcoming Primary Competitor Competitor 2 Competitor 5Competitor 7Competitor 4 Competitor 10 Basic/Enhanced Services

Acme Confidential Capability  Current baseline capability  Feature 1  Feature 2  Feature 3  Coming soon...  Feature 1  Feature 2

Acme Confidential  Areas being Addressed:  Reduced cost  Increase power  Options to support multiple TVs  More modular architecture Product Roadmap * Roadmap info not finalized

Acme Confidential Key Differentiators  Silver bullets  Only system that is ______ - lasts longer  Maximum ______ potential  Allows both baseline and extended offering  Turn features on & off remotely via software  Competitive pricing, but much lower overall cost  Compatible with world’s most popular networks  From Company - the world’s #1 leader in _____ systems

Acme Confidential Show Me the Product!  Pre-recorded “live”

Acme Confidential Summary  Point 1  Point 2  Point 3  Close question

Acme Confidential