Membership Services Marketing – Online & Offline Special Projects Industry Support & Representation MWT Cymru 2015 MWT is a Not for Profit organisation.

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Presentation transcript:

Membership Services Marketing – Online & Offline Special Projects Industry Support & Representation MWT Cymru 2015 MWT is a Not for Profit organisation

This year we ……….. Developed brand new pan Wales website – showmewales.co.uk went live at the end of July Delivered major new sustainable transport initiative – Wales Trails Developed new trade app – MWT Cymru Developed widgets in variety of formats Business re-structuring Introduced MWT Cymru Helpdesk service for all business in South & Mid Wales Visit Wales Data Partners – all areas in South & Mid Wales except for The valleys and Monmouthshire Developed a new tear-off map MWT is a Not for Profit organisation

2015 Membership Lot’s more online – MWT Cymru app, trade events diary, online chat, webinars, social media, enews Suppliers Benefits, dedicated members helpline, familiarisation visits, Attractions Pass Support local groups & associations, business networks, WTA, industry consultations, Visit Wales Regional Forum South & West Wales MWT is a Not for Profit organisation

Digital 2015 Not for Profit organisation Continuous Development Programme Business ownership via NVG Open Platform Benefits include multi channel publishing & data distribution Priority listing for all members on Show Me Wales and Visit Mid Wales websites E Commerce Options Links to Visit Wales and other national channels

Online Marketing Show Me Wales channels include website, mobile and app Widgets available in map, list and table format Business entries include links to social media channels, availability & booking, video, pdf’s, transport information and up to 20 images MWT Guestlink Helpdesk MWT is a Not for Profit organisation

Media & Print Dedicated MWT Press Officer Great Days Out in Mid Wales /16 Browser Digital Print & Itineraries Tear-off Mid Wales ‘things to do’ map MWT is a Not for Profit organisation

MWT Priorities for 2015 MWT is a Not for Profit organisation Helping member businesses Digital - Online / mobile / app /ecommerce/ social media Supporting Tourism Business Networks Destination marketing Focus on ‘Profitable Performance’

Challenges & Opportunities MWT is a Not for Profit organisation For discussion Membership – what can we do better? Partnership working & collaboration Visit Wales ‘destinations’ Public Sector funding for Tourism Focus for MWT marketing – local, regional, Pan Wales, overseas, niche markets, travel trade?

Val Hawkins MWT is a Not for Profit organisation