Course Title Five Keys to Making Money with RMM

Five Keys to Making Money with RMM RMM = Recreational Music Making

Five Keys to Making Money with RMM Recreational Music Making is simply defined as MAKING MUSIC FOR FUN

Five Keys to Making Money with RMM Questions to be Answered: Why should I do it? How is it different from what I’m doing now? How/where do I get started? What resources/people can help me? What’s the most important thing to know?

Five Keys to Making Money with RMM FIVE KEYS TO MAKING MONEY WITH RMM: SMELL OPPORTUNITY UNDERSTAND THE DIFFERENCE UNDERSTAND THE OPTIONS USE AVAILABLE RESOURCES FIND THE RIGHT TEACHER(S)

Five Keys to Making Money with RMM SMELL OPPORTUNITY

Five Keys to Making Money with RMM SMELL OPPORTUNITY DO THE MATH: 78 Million Baby Boomers 20 Million Seniors 75 Million Millennials (12-29) Teens & Young Adults 173 MILLION POTENTIAL CUSTOMERS

Five Keys to Making Money with RMM SMELL OPPORTUNITY 173 MILLION POTENTIAL CUSTOMERS Gallup says 82% want to play an instrument = 142 million

Five Keys to Making Money with RMM SMELL OPPORTUNITY 173 MILLION POTENTIAL CUSTOMERS Gallup says 82% want to play an instrument = 142 million Most of them are afraid to try.

Five Keys to Making Money with RMM 82% of people want to play an instrument (8 of 10) 70% 60% 50% Let’s say 40% want to play the piano

Five Keys to Making Money with RMM 82% of people want to play an instrument (8 of 10) 70% 60% 50% Let’s say 40% want to play the piano 30%

Five Keys to Making Money with RMM 82% of people want to play an instrument (8 of 10) 70% 60% 50% Let’s say 40% want to play the piano 30% 20%

Five Keys to Making Money with RMM 82% of people want to play an instrument (8 of 10) 70% 60% 50% Let’s say 40% want to play the piano 30% 20% 10% (conservatively, say 1 of 10 want to play piano)

Five Keys to Making Money with RMM SMELL OPPORTUNITY 173 MILLION POTENTIAL CUSTOMERS If only 1 in 10 wanted to play the piano, that’s 17 million prospective customers.

Five Keys to Making Money with RMM SMELL OPPORTUNITY 17 MILLION PROSPECTIVE CUSTOMERS If your market contains only 0.1% (population 300,000) that’s 17,000 interested piano customers in your area. (17 million x 0.1% = 17,000)

Five Keys to Making Money with RMM SMELL OPPORTUNITY 17,000 PROSPECTIVE CUSTOMERS IN YOUR AREA If you could attract only 5% of them per year, the most serious ones, that’s 850 serious students in your store.

Five Keys to Making Money with RMM SMELL OPPORTUNITY 850 SERIOUS STUDENTS IN YOUR STORE If 25% of them purchased an instrument, that’s 200 more instruments per year than you’re selling today.

Five Keys to Making Money with RMM SMELL OPPORTUNITY DO THE MATH: 200 more instruments x $1500 ave retail = $300K sales Population 300,000 = $ 300,000 sales Population 1,000,000= $ 1.0 million sales Population 3,000,000=$ 3.0 million sales

Five Keys to Making Money with RMM SMELL OPPORTUNITY DO THE MATH: 200 more instruments x $1500 ave retail = $300K sales Population 300,000 = $ 300,000 sales Population 1,000,000= $ 1.0 million sales Population 3,000,000=$ 3.0 million sales Plus lesson revenue

Five Keys to Making Money with RMM SMELL OPPORTUNITY

Five Keys to Making Money with RMM SMELL OPPORTUNITY UNDERSTAND THE DIFFERENCE

Five Keys to Making Money with RMM SMELL OPPORTUNITY UNDERSTAND THE DIFFERENCE – You say: “I’ve already got a successful teaching program”

Five Keys to Making Money with RMM SMELL OPPORTUNITY UNDERSTAND THE DIFFERENCE – You say: “I’ve already got a successful teaching program” – Traditional Music Teaching (through individual lessons)

Five Keys to Making Money with RMM SMELL OPPORTUNITY UNDERSTAND THE DIFFERENCE – You say: “I’ve already got a successful teaching program” – Traditional Music Teaching (through individual lessons) – Most are teaching achievement (to top 1-2%)

Five Keys to Making Money with RMM SMELL OPPORTUNITY UNDERSTAND THE DIFFERENCE – You say: “I’ve already got a successful teaching program” – Traditional Music Teaching (through individual lessons) – Most are teaching achievement (to top 1-2%) » Goal is a high level of performance

Five Keys to Making Money with RMM SMELL OPPORTUNITY UNDERSTAND THE DIFFERENCE – You say: “I’ve already got a successful teaching program” – Traditional Music Teaching (through individual lessons) – Most are teaching achievement (to top 1-2%) » Goal is a high level of performance » Uses a structured curriculum with recitals

Five Keys to Making Money with RMM SMELL OPPORTUNITY UNDERSTAND THE DIFFERENCE – You say: “I’ve already got a successful teaching program” – Traditional Music Teaching (through individual lessons) – Most are teaching achievement (to top 1-2%) » Goal is a high level of performance » Uses a structured curriculum with recitals » Teacher is the judge of success

Five Keys to Making Money with RMM SMELL OPPORTUNITY UNDERSTAND THE DIFFERENCE – You say: “I’ve already got a successful teaching program” – Traditional Music Teaching (through individual lessons) – Most are teaching achievement (to top 1-2%) » Goal is a high level of performance » Uses a structured curriculum with recitals » Teacher is the judge of success Many students cannot thrive in this setting… and quit.

Five Keys to Making Money with RMM SMELL OPPORTUNITY UNDERSTAND THE DIFFERENCE – You say: “I’ve already got a successful teaching program” – Traditional Music Teaching (through individual lessons) – Most are teaching achievement (to top 1-2%) » Goal is a high level of performance » Uses a structured curriculum with recitals » Teacher is the judge of success Many students cannot thrive in this setting… and quit. We’re missing the “rest of the iceberg.”

Five Keys to Making Money with RMM SMELL OPPORTUNITY UNDERSTAND THE DIFFERENCE – RMM teaches enjoyment

Five Keys to Making Money with RMM SMELL OPPORTUNITY UNDERSTAND THE DIFFERENCE – RMM teaches enjoyment » No stress

Five Keys to Making Money with RMM SMELL OPPORTUNITY UNDERSTAND THE DIFFERENCE – RMM teaches enjoyment » No stress » Flexible curriculum and no recitals (solo playing always voluntary)

Five Keys to Making Money with RMM SMELL OPPORTUNITY UNDERSTAND THE DIFFERENCE – RMM teaches enjoyment » No stress » Flexible curriculum and no recitals (solo playing always voluntary) » Student is the judge of success

Five Keys to Making Money with RMM SMELL OPPORTUNITY UNDERSTAND THE DIFFERENCE – RMM teaches enjoyment » No stress » Flexible curriculum and no recitals (solo playing always voluntary) » Student is the judge of success » Everyone succeeds

Five Keys to Making Money with RMM SMELL OPPORTUNITY UNDERSTAND THE DIFFERENCE – RMM teaches enjoyment – Reaches out to adults, seniors, singles & teens who just want to enjoy music (173 million prospects)

Five Keys to Making Money with RMM SMELL OPPORTUNITY UNDERSTAND THE DIFFERENCE – RMM teaches enjoyment – Reaches out to adults, seniors, singles & teens who just want to enjoy music (173 million serious prospects) – Taught mostly in groups (a key factor in its success)

Five Keys to Making Money with RMM SMELL OPPORTUNITY UNDERSTAND THE DIFFERENCE – RMM teaches enjoyment – Reaches out to adults, seniors, singles & teens who just want to enjoy music (173 million serious prospects) – Taught mostly in groups (a key factor in its success) » The interaction among fellow students is as important as the interaction with the teacher.

Five Keys to Making Money with RMM SMELL OPPORTUNITY UNDERSTAND THE DIFFERENCE (SUMMARY) RMMTRADITIONAL EnjoymentAchievement

Five Keys to Making Money with RMM SMELL OPPORTUNITY UNDERSTAND THE DIFFERENCE (SUMMARY) RMMTRADITIONAL EnjoymentAchievement No StressPerformance Stress

Five Keys to Making Money with RMM SMELL OPPORTUNITY UNDERSTAND THE DIFFERENCE (SUMMARY) RMMTRADITIONAL EnjoymentAchievement No StressPerformance Stress Primarily in GroupsPrimarily Taught to Individuals

Five Keys to Making Money with RMM SMELL OPPORTUNITY UNDERSTAND THE DIFFERENCE (SUMMARY) RMMTRADITIONAL EnjoymentAchievement No StressPerformance Stress Primarily in GroupsPrimarily Taught to Individuals Everyone SucceedsNot All Succeed (Many Quit)

Five Keys to Making Money with RMM SMELL OPPORTUNITY UNDERSTAND THE DIFFERENCE (SUMMARY) RMMTRADITIONAL EnjoymentAchievement No StressPerformance Stress Primarily in GroupsPrimarily Taught to Individuals Everyone SucceedsNot All Succeed (Many Quit) Huge Market PotentialLimited Incremental Potential

Five Keys to Making Money with RMM SMELL OPPORTUNITY UNDERSTAND THE DIFFERENCE UNDERSTAND THE OPTIONS

Five Keys to Making Money with RMM SMELL OPPORTUNITY UNDERSTAND THE DIFFERENCE UNDERSTAND THE OPTIONS – Option 1: In-Store RMM Classes

Five Keys to Making Money with RMM SMELL OPPORTUNITY UNDERSTAND THE DIFFERENCE UNDERSTAND THE OPTIONS – Option 1: In-Store RMM Classes » Need space for group lessons

Five Keys to Making Money with RMM SMELL OPPORTUNITY UNDERSTAND THE DIFFERENCE UNDERSTAND THE OPTIONS – Option 1: In-Store RMM Classes » Need space for group lessons » Helpful to have a digital or acoustic piano lab setup

Five Keys to Making Money with RMM SMELL OPPORTUNITY UNDERSTAND THE DIFFERENCE UNDERSTAND THE OPTIONS – Option 1: In-Store RMM Classes » Need space for group lessons » Helpful to have a digital or acoustic piano lab setup » Need to find the RIGHT teacher

Five Keys to Making Money with RMM SMELL OPPORTUNITY UNDERSTAND THE DIFFERENCE UNDERSTAND THE OPTIONS – Option 2: Mobilize a Network of Teachers

Five Keys to Making Money with RMM SMELL OPPORTUNITY UNDERSTAND THE DIFFERENCE UNDERSTAND THE OPTIONS – Option 2: Mobilize a Network of Teachers » Encourage teachers to teach RMM in their own studios

Five Keys to Making Money with RMM SMELL OPPORTUNITY UNDERSTAND THE DIFFERENCE UNDERSTAND THE OPTIONS – Option 2: Mobilize a Network of Teachers » Encourage teachers to teach RMM in their own studios » Other venues— churches, colleges, senior centers, recreation centers, retirement communities, companies

Five Keys to Making Money with RMM SMELL OPPORTUNITY UNDERSTAND THE DIFFERENCE UNDERSTAND THE OPTIONS – Option 2: Mobilize a Network of Teachers » Encourage teachers to teach RMM in their own studios » Teach in other outside venues » Host “celebrations” and “Player’s Clubs” in your store

Five Keys to Making Money with RMM SMELL OPPORTUNITY UNDERSTAND THE DIFFERENCE UNDERSTAND THE OPTIONS – Option 2: Mobilize a Network of Teachers » Encourage teachers to teach RMM in their own studios » Teach in other outside venues » Host “celebrations” and “Player’s Clubs” in your store » This can be your network or an independent network

Five Keys to Making Money with RMM SMELL OPPORTUNITY UNDERSTAND THE DIFFERENCE UNDERSTAND THE OPTIONS – Mobilize a Network of Teachers » Encourage teachers to teach RMM in their own studios » Teach in other outside venues » Host “celebrations” and “Player’s Clubs” in your store » Can be your network or an independent network » Doesn’t require a big facility or a lab setup

Five Keys to Making Money with RMM SMELL OPPORTUNITY UNDERSTAND THE DIFFERENCE UNDERSTAND THE OPTIONS – Option 1: In-Store Classes (the best option) – Option 2: Mobilize a Network of RMM Teachers

Five Keys to Making Money with RMM SMELL OPPORTUNITY UNDERSTAND THE DIFFERENCE UNDERSTAND THE OPTIONS USE AVAILABLE RESOURCES

Five Keys to Making Money with RMM USE AVAILABLE RESOURCES – Recreational Music Making Handbook

Five Keys to Making Money with RMM Recreational Music Making Handbook By Brian Chung & Brenda Dillon Alfred Publishing (Item #32783) $9.95 Retail Designed primarily for piano teachers, but will provide valuable insights for piano dealers and retail salespersons.

Five Keys to Making Money with RMM Recreational Music Making Handbook – What styles of music will RMM students want to learn? – Should they be taught with the same materials and methodology used to teach children? – Will they want to learn individually or in groups? – How can I teach a group with only two pianos? – What replaces recitals? – How does a teacher approach an outside facility? – How much should I charge for RMM classes? – What are the attributes of the best RMM teachers?

Five Keys to Making Money with RMM Recreational Music Making Handbook By Brian Chung & Brenda Dillon Alfred Publishing (Item #32783) $9.95 Retail WEBSITE: * Read yourself * Share with your in-store teachers * Share with independent teachers

Five Keys to Making Money with RMM USE AVAILABLE RESOURCES – Recreational Music Making Handbook – RMM Teacher Training DVD

Five Keys to Making Money with RMM USE AVAILABLE RESOURCES – Recreational Music Making Handbook – RMM Teacher Training DVD » Made possible by a grant from NAMM

Five Keys to Making Money with RMM USE AVAILABLE RESOURCES – Recreational Music Making Handbook – RMM Teacher Training DVD » Made possible by a grant from NAMM » Sessions taught to hundreds at MTNA Nat’l Conference

Five Keys to Making Money with RMM USE AVAILABLE RESOURCES – Recreational Music Making Handbook – RMM Teacher Training DVD » Made possible by a grant from NAMM » Sessions taught to hundreds at MTNA Nat’l Conference » Condensed into 4 hours of valuable “how to” training

Five Keys to Making Money with RMM USE AVAILABLE RESOURCES – Recreational Music Making Handbook – RMM Teacher Training DVD » Made possible by a grant from NAMM » Sessions taught to hundreds at MTNA Nat’l Conference » Condensed into 4 hours of valuable “how to” training » Features Debra Perez, Brenda Dillon, Autumn Keller

Five Keys to Making Money with RMM RMM Teacher Training DVD

Five Keys to Making Money with RMM USE AVAILABLE RESOURCES – Recreational Music Making Handbook – RMM Teacher Training DVD Contact Dave Beebe (Madeleine Crouch & Associates) Phone: Cost: $49.00

Five Keys to Making Money with RMM USE AVAILABLE RESOURCES – Recreational Music Making Handbook – RMM Teacher Training DVD – RMM Documentary DVD

Five Keys to Making Money with RMM USE AVAILABLE RESOURCES – Recreational Music Making Handbook – RMM Teacher Training DVD – RMM Documentary DVD » Helpful for explaining the RMM concept to outside venues

Five Keys to Making Money with RMM USE AVAILABLE RESOURCES – Recreational Music Making Handbook – RMM Teacher Training DVD – RMM Documentary DVD » Helpful for explaining the RMM concept to outside venues » View at: (click Recreational Music Making tab)

Five Keys to Making Money with RMM USE AVAILABLE RESOURCES – Recreational Music Making Handbook – RMM Teacher Training DVD – RMM Documentary DVD » Helpful for explaining the RMM concept to outside venues » View at: (click Recreational Music Making tab) » Can be ordered from the National Piano Foundation (Dave Beebe)

Five Keys to Making Money with RMM USE AVAILABLE RESOURCES – Recreational Music Making Handbook – RMM Teacher Training DVD – RMM Documentary DVD – Curricula and Face-to-Face Training

Five Keys to Making Money with RMM CURRICULA AND FACE-TO-FACE TRAINING BRENDA DILLON Curriculum: Piano for Fun and Fulfillment Distinctive: Teaching with Two Pianos Website: brendadillon.com Phone: (919)

Five Keys to Making Money with RMM CURRICULA AND FACE-TO-FACE TRAINING

Five Keys to Making Money with RMM CURRICULA AND FACE-TO-FACE TRAINING BRENDA DILLON Curriculum: Piano for Fun and Fulfillment Distinctive: Teaching with Two Pianos Website: brendadillon.com Phone: (919)

Five Keys to Making Money with RMM CURRICULA AND FACE-TO-FACE TRAINING SCOTT HOUSTON Curriculum: Play Piano in a Flash Distinctives: The PBS presence of “The Piano Guy” “Lead Sheet” based Website: playpianoinaflash.com Phone: (317) (or Greg )

Five Keys to Making Money with RMM CURRICULA AND FACE-TO-FACE TRAINING Now has six 8-session courses, NAMM Booth 476

Five Keys to Making Money with RMM CURRICULA AND FACE-TO-FACE TRAINING SCOTT HOUSTON Curriculum: Play Piano in a Flash Distinctives: The PBS presence of “The Piano Guy” “Lead Sheet” based Website: playpianoinaflash.com Phone: (317) (or Greg )

Five Keys to Making Money with RMM CURRICULA AND FACE-TO-FACE TRAINING DEBRA PEREZ and WILL BAILY Curriculum: Musical Moments Distinctives: Proven Success in a Retail Store Setting Specific Outreach to Teens Website:everylifeneedsmusic.com Phone:(361)

Five Keys to Making Money with RMM CURRICULA AND FACE-TO-FACE TRAINING

Five Keys to Making Money with RMM CURRICULA AND FACE-TO-FACE TRAINING

Five Keys to Making Money with RMM CURRICULA AND FACE-TO-FACE TRAINING DEBRA PEREZ and WILL BAILY Curriculum: Musical Moments Distinctives: Proven Success in a Retail Store Setting Specific Outreach to Teens Website:everylifeneedsmusic.com Phone:(361)

Five Keys to Making Money with RMM USE AVAILABLE RESOURCES (Summary) – Recreational Music Making Handbook – RMM Teacher Training DVD – RMM Documentary DVD – Curricula and Face-to-Face Training

Five Keys to Making Money with RMM SMELL OPPORTUNITY UNDERSTAND THE DIFFERENCE UNDERSTAND THE OPTIONS USE AVAILABLE RESOURCES FIND THE RIGHT TEACHER(S)

Five Keys to Making Money with RMM FIND THE RIGHT TEACHER(S) – A teacher MUST embrace the RMM philosophy

Five Keys to Making Money with RMM FIND THE RIGHT TEACHER(S) – A teacher MUST embrace the RMM philosophy – Not based on a teacher’s level of education

Five Keys to Making Money with RMM FIND THE RIGHT TEACHER(S) – A teacher MUST embrace the RMM philosophy – Not based on a teacher’s level of education – Trying to apply the “traditional approach” doesn’t work

Five Keys to Making Money with RMM FIND THE RIGHT TEACHER(S) – A teacher MUST embrace the RMM philosophy – Not based on a teacher’s level of education – Trying to apply the “traditional approach” doesn’t work – Look for a type of person rather than a type of teacher

Five Keys to Making Money with RMM FIND THE RIGHT TEACHER(S) – A teacher MUST embrace the RMM philosophy – Not based on a teacher’s level of education – Trying to apply the “traditional approach” doesn’t work – Look for a type of person rather than a type of teacher – Upbeat, energetic, positive, relaxed, friendly, caring empathetic, organized

Five Keys to Making Money with RMM FIND THE RIGHT TEACHER(S) – A teacher MUST embrace the RMM philosophy – Not based on a teacher’s level of education – Trying to apply the “traditional approach” doesn’t work – Look for a type of person rather than a type of teacher – Upbeat, energetic, positive, relaxed, friendly, caring empathetic, organized – Can be a salesperson – but, if not, assign one to each class

Five Keys to Making Money with RMM FIND THE RIGHT TEACHER(S) – A teacher MUST embrace the RMM philosophy – Not based on a teacher’s level of education – Trying to apply the “traditional approach” doesn’t work – Look for a type of person rather than a type of teacher – Upbeat, energetic, positive, relaxed, friendly, caring empathetic, organized – Can be a salesperson – but, if not, assign one to each class – Students who enjoy RMM classes will continue (and tell friends)

Five Keys to Making Money with RMM FIVE KEYS TO MAKING MONEY WITH RMM: SMELL OPPORTUNITY UNDERSTAND THE DIFFERENCE UNDERSTAND THE OPTIONS USE AVAILABLE RESOURCES FIND THE RIGHT TEACHER(S)

Five Keys to Making Money with RMM Brian Chung (x870) Thriving RMM Dealers: Amro Music, Memphis (Rick Jefferies: 901/ ) Dollarhide Music, Pensacola (Bill Dollarhide: 850/ ) Foster Family Music, Bettendorf, IA (Christi Foster: ) Lacefield Music, St. Louis (Kathy Krubsack: 314/ ) Piano Gallery, Corpus Christi (Matt/Debra Perez: 361/ )