Kasim Ali s

 £189 million pound building.  Revolutionary Mecanoo design.  Special Collections such as Shakespeare and Warwickshire Photographic Survey.  Discovery Season produced by Capsule.  Free Legal advice

  To help drive public engagement with the library’s range of facilities and events with particular emphasis on the Discovery Season.  To position the library as being at the heart of the cultural and learning-led regeneration of the city.  To address the issue of potential criticism of the library as ugly, out of place and a waste of public money when spending is being cut on other vital services.  To raise awareness of library’s special collections.  To use the library as a platform for encouraging young boys to read more books

 Using the Objectives of the Library the aims of this campaign are to change or reaffirm the position of the public, that the library is essential to Birmingham. We aim to portray the opinion that library is key to many aspects in Birmingham such as the economy, education and the future. We also aim to create a long lasting result rather than a short term fix. Through our methods all of the Library’s needs will be met.

 Public  Students  Guardians  Tourists

 “yourBirmingham”  Free Comic Book Day  The reading league table  Time Capsule  Garden Party  Bookworm Hunt

 What can the Library Of Birmingham do for the city.  “what can the Library Of Birmingham do for you?”

 Free Magazine  Reviews, News, “what’s on”  Q&A  Work Experience (discovery season attendance)  Cheap Advertising  Potential Sponsorship and partnerships  One issue doesn’t mean one reader  Two days editing per month

 Potential objectives met;  To help drive public engagement with the library’s range of facilities and events with particular emphasis on the Discovery Season.  To position the library as being at the heart of the cultural and learning-led regeneration of the city.  To address the issue of potential criticism of the library as ugly, out of place and a waste of public money when spending is being cut on other vital services.  To raise awareness of library’s special collections.  To use the library as a platform for encouraging young boys to read more books

 3 rd of May  Marvel  Accessible reading  Rise Of The Guardians & Spiderman Property of Marvel

 To position the library as being at the heart of the cultural and learning-led regeneration of the city.  To use the library as a platform for encouraging young boys to read more books

 Encouraging young boys to read without neglecting young girls.  Schools from around the city participating  Premier League Type system  Rewards for schools and library  Reinforcing positive behaviour

 To help drive public engagement with the library’s range of facilities and events.  To position the library as being at the heart of the cultural and learning-led regeneration of the city.  To address the issue of potential criticism of the library as ugly, out of place and a waste of public money when spending is being cut on other vital services.  To use the library as a platform for encouraging young boys to read more books

 Media Opportunity  Investment into the future  Reinforcing Positive Behaviour  Children's favourite books and library publications.  Library Branded Time capsulesuk

 To help drive public engagement with the library’s range of facilities and events.  To position the library as being at the heart of the cultural and learning-led regeneration of the city.  To address the issue of potential criticism of the library as ugly, out of place and a waste of public money when spending is being cut on other vital services.

 Media Opportunity  Reinforcing Positive Behaviour  After Time Capsule Event  Top 3 Schools  Parents, teachers, Children

 To help drive public engagement with the library’s range of facilities and events.  To position the library as being at the heart of the cultural and learning-led regeneration of the city.  To address the issue of potential criticism of the library as ugly, out of place and a waste of public money when spending is being cut on other vital services.

 Hunt for prizes  Through Social Media  Only Library card holders  Discovery Season events and library rentals  Allow people to see the uses and benefits of the library

 To help drive public engagement with the library’s range of facilities and events with particular emphasis on the Discovery Season.

 Magazine – Nov 2013 to Sep 2014  Free comic book day- May 2014  Reading table – October to July 2014  Time Capsule – August 2014  Garden Party – August 2014  Bookworm Hunt – Oct 2013 – Dec 2013

 September 2013 is used for contacting schools and arranging work experience.  It will also allow for social media users to follow the library pages.  To Analyse press and media

 £100,000 allowance  Consultancy/ Labour Fee - £30,000  Operational Costs - £57,142  Total budget used - £87,142  Contingency Fund - £12,858

 Press releases  Campaign Benefits  Not just mainstream Media

 Reviews Days  Using Systems already in place  Analyse how quick “your Birmingham” needs to be replenished  Analyse media releases about the library  To conduct a survey 6 months into the campaign to see if the library is seen as a “world class Institution” and how it is viewed.