Online Northwest 2012 February 10, 2012 Uta Hussong-Christian Jane Nichols Laurie Bridges Evviva Weinraub

eReader trends Study details Participant eReader experience and feedback Study roundup NOT addressing eBooks trends Tablet readers

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“It's the name given to that moment in an epidemic when a virus reaches critical mass. It's the boiling point. It's the moment on the graph when the line starts to shoot straight upwards.” M. Gladwell

Information from Pew Research. +/- approx. 2% points.Pew Research

Information from Pew Research. +/- approx. 2% points.Pew Research

Information from Pew Research. +/- approx. 2% points.Pew Research

Information from Pew Research. +/- approx. 2% points.Pew Research

Information from Pew Research. +/- approx. 2% points.Pew Research

Tipping Point Early Adopters 13.5% Early Majority 34% Late Majority 34% Laggards 16% Innovators 2.5%

Kindle Kobo Sony Nook 2 months 4 eReaders 30 librarians & press staff

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How difficult has it been to use your eReader [give rating]? Please explain. Did you attempt to download a book from [provider] onto your eReader? Please describe your experience. What has been the biggest hurdle in using your eReader? What innovative or creative thoughts have you had about how to improve your eReader experience?

Getting to Know You

Finding Content Accessing Content I found a book finally. Finding something that was really an ebook proved to be harder than I expected Um, it looks like all of the formats are not Kindle compatible. …trying to figure out why my library card wouldn't work, that was the hard part.

Transferring/ Syncing Content Getting Device Going It wouldn’t go directly into the software the ereader provided. I had to download it onto my desktop and pull it into the software so there was an extra step there. But figuring out how to navigate in the thing was frustrating. And the display was not immediately intuitive…

Instructions/Starting Preconceived Ideas Well, it ought to be easier in my in my opinion and maybe it is very simple but I’m not one who likes to read a lot of directions…if I can’t figure it out, then it’s not worth figuring out. With the touch pad interface, its interesting, I don’t even have a smart phone, yet somehow I’ve absorbed that culturally and that’s what I expect it to do. So I still find myself poking at the screen, occasionally.

Using Content Promotions I didn't like the result of the book that I chose because it was in PDF format and I could not get used to having to scroll around. …at first I was like aw man…I don’t want the advertisements. But actually I kind of like them; I’ve gotten a few good ones…

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Purchase booksOut of copyright & Overdrive PdfHighlight, notetake, bookmark Wifi 3G Extras Kobo Kobo, Google Books, epub Yes Load, scroll to read YesWifi Social media integration; touch screen; e-ink; Kobo sync Nook Barnes & Noble, Google Books, epub Yes Load, scroll to read YesWifi Share books w/nooks; e-ink; touch screen; sync Sony Barnes & Noble, Google Books, epub Yes Load & reflow* YesNo Tethering; e-ink, touch screen Kindle Amazon, no epub Yes Load, scroll to read Yes Share some books; e-ink; keyboard; Whyspersync *for non-scanned pdfs

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Kindle Keyboard (wi-fi/3G) Kobo Touch (wi-fi) Sony PRS-350 (touch) Nook Simple Touch (wi-fi)

Carmody, T. (2012, January). E-Readers. Wired, 20 (1), 45. Retrieved from &sw=w Enevoldsen, C. (28 October 2011). Social commerce – what we can learn from Kobo, aNobii and Foursquare [blog post]. Retrieved from commerce-what-we-can-learn-from-kobo-anobii-and-foursquare/ Gladwell, M. (2000). The tipping point: How little things can make a big difference. Boston: Little, Brown. Kobo. (2011). Kobo introduces Reading Life. Retrieved from Rainie, L. (2012). Tablet and e-book reader ownership surge in the holiday gift-giving period. Pew Internet & American Life Project: Pew Internet. Retrieved from Raphel, M. (2 February 2012). Ebook talks: First report [blog post]. Retrieved from