Agribusiness Trade Fairs Safari Park Hotel, 26 th October, 2012 APF

Agri Business Trade Fairs Initially developed as a forum in which farmers and financial institutions and banks would do “deals” Evolved into a Market Place with other exhibitors following recommendations from banks APF and KLPA partnered in running two fairs in Nyahururu & Karatina Scope Insight supported Nyahururu Fair

What We Aim to Achieve Farmers Increase the number of farmers accessing financial services & credit Increase the information that farmers have on finance, inputs, technologies & BDS Support farmers in establishing & running profitable agri businesses Banks Increase the “deals” and business transactions between banks and farmers Increase the level of business between input suppliers, technology providers, processors, BDS providers and farmers Make small holder agri business a profitable business proposition for banks and other suppliers

Elements of the Agribusiness Trade Fair The Financial District The Market Place Forums –Mini-Forums –Open Forum Award Scheme Project Excursions

The “Financial District” “To support the development of smallholder agri- business by supporting access to financial services and credit”. Give farmers a mechanism to learn about various financial products & service on offer Give banks/FI’s the opportunity to sell their products & services to farmers Provide farmers & banks with a platform for deal making Enable farmers and banks increase the volume of profitable business between them

The Market Place Market Place – Exhibition Area –Business Clinics Activities include: –Promotion –Information Provision – Consultation & Advice – Buying & Selling – Networking The market place is a dynamic place where products and services are promoted, sold and bought. Farmers will get the opportunity to interact with various input, technology and service providers

Award Scheme Farmers vote for winners Includes winners and runners up category in the following categories: –Most Popular Farmers Bank –Most Innovative Agri Business Loan Product –Most Innovative Technology –Best Agri Business Support Organization –Best Stand: Agri Business Trade Fair

The Forums Mini-Forums Used to provide training & information on particular topics Run by some exhibitors chairs provided in a sitting arrangement at the tent Forum starts with presentations Followed by question and answer sessions Range from participants depending on the subject Open Forums Used by organisations to make presentations to larger audience Includes question and answer sessions Sometimes capitalises on a panel of financial organisations Now evolved to include entertainment/raffle Has 200-1,000 participants Run by APF and KLPA

Nyahururu Agri Business Trade Attended by 16,278 Farmers 107 official exhibitors Exhibitors included banks, financial institutions, insurance agencies, feed producers, agro chemical companies, seed suppliers, soil testing companies, aquaculture businesses, NGOs, Government agencies, training institutions, processors etc 15 Mini-forums: 8,000 people participated 1 Open Forum: 600 people participated Awards Most Popular Farmers Bank - Equity Bank Most Innovative Agri Business Loan Product: Kilimo Biashara - Equity Bank Most Innovative Technology: Petreshah General Supplies Ltd – (Egg incubators) Best Agri Business Support Organization: Winner: Elgon Kenya Ltd Best Stand: Agri Business Trade Fair: Winner: Kenya Meat Commission (KMC)

Karatina Agri Business Trade Fair Attended by: – 22,789 Farmers –121 official exhibitors –24 un-official exhibitors Exhibitors included banks, financial institutions, insurance agencies, feed producers, agro chemical companies, seed suppliers, aquaculture businesses, NGOs, Government agencies, training institutions etc 15 Mini-forums: 12,000 people participated 1 Open Forum: 1000 people participated

Karatina Agri Business Trade Fair Most Popular Farmers Bank/Financial Institution –Winner: KCB –Runners-up: NSSF Most Innovative Technology –Winner: Sai Raj – Runners-up: Kenchic Ltd Best Agri-Business Support Organization –Winner: Pembe Flour Mills Ltd –Runners-up: ICEA Lion Group Best Stand: Agri-Business Trade Fair –Winner: Elgon Kenya Ltd –Runners-up: KEVEVAPI Most Popular Service Provider/Company –Winner: Brade Gate Poultry Industries –Runners-up: GMK Hardware Ltd

Future Plans Develop a Financial Catalogue Develop a Buyers District: –Processors –Exporters Introduce Farmers Clinic –Members –Development Organisations –Projects –Government Agencies –BDS Providers Target Youth Follow-up Activities on Opportunities for Members

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