Makers of damn fine organic sandwiches & salads (and a few other things…..)

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Presentation transcript:

makers of damn fine organic sandwiches & salads (and a few other things…..)

The Out of Home Market fresh! naturally organic – a potted history Out of home – what does it mean? Out of home – how big is the market? Out of home – the potential for organic? Out of home – gaps in the market

what do we do? make fantastic organic food to go: in biodegradable, compostable, recyclable packaging Sandwiches Wraps Bagels Ciabattas Toasties Salads Fruit salads Breakfast pots

what do we do? make fantastic organic food to go:

what do we do? flexible manufacturing – small runs and bespoke products we offer everything from vegan to rare roast beef, including wheat and gluten free Local sourcing – all our meat, chicken & dairy products are sourced only in the UK

market leader on the retail side from multiples to independents

House of Commons market leader on the food service side

you win some… Winner: Natural and Organic Awards “Best Marketing Campaign” for the ‘Getting fresh!’ marketing campaign

you win some… Winner – 2007 Checkout Magazine Convenience Retail Awards Best New Convenience Product Launch

Winner – Best Supplier of Sandwiches to the Workplace Winner – Tuna Sandwich Designer of the Year you win some….

you win some….. Winner Caterer & Hotelkeeper Excellence in Food & Drink Awards Best Organic, Ethical & Healthy Product – Skinnie Minnie sandwich

out of home – what does it mean? Breakfast on the run A Sandwich at lunch time Dinner out Trains, Planes, Automobiles A trip to the zoo Afternoon tea at a stately pile

out of home – how big is the market? The Food & Drink Federation – Out of Home Group “The out of home sector is a term used to cover a wide range of services and products used from restaurants and hotels to hospitals and prisons.”

out of home – how big is the market? 2008 The overall eating out market is a staggering £32.4b!!!

what’s the opportunity for organic? The Quick & Dirty approach: Overall food market vs size of eating out market £74bn vs £34bn Overall food market vs organic market £74bn vs £2bn (2007) Opportunity of organic eating out = ????

what’s the opportunity for organic? Where are the gaps in the market? Prisons Schools Pubs & Restaurants Leisure How Long Is A Piece of String?

Dear Sirs, I just thought I would let you know that your "Bugsy" sandwich reminds me of crack cocaine - hard to source but worth the effort and ever so moreish! Keep up the good work David Sumner