Kerianne Marshall David Emmert Isaiah Thomason “The Wal-Mart of Music”

Slides:

Advertisements

Similar presentations

Green & Gold Fund Recommendation: Buy D.R. Horton, Inc. (DHI)

Advertisements

Supply Chain Innovation at Geddy’s. Geddy`s Make ice-cream with right ingredients in the artisan way. -Found 2010 Bangalore -Retail Franchise -Provide.

“Why the Music Industry Hates Guitar Hero” Ryan Veerkamp Sergio Cirinas Neil Potter By Jeff Howe, Wired Magazine Article Link.

Design Within Reach bringing the best in modern design to the public By: Megan Elbert Julie Lehnert Mindy Lewis.

Retailer Profile Presented by: Michael Rodriguez, Jared Waite Hyung Min Yoon.

Kegan Sims Shane McCartney Matt Baldwin. Retailer Profile Store Locations Washington – 6 California – 43 Nevada – 4 Arizona – 5 Colorado – 8 Alaska –

Sara Gilbert and Laura Swalko. HISTORY Founded in 1851 by Rowland Hussey Macy. Founded in 1851 by Rowland Hussey Macy. –Dry goods store In 1858, he moved.

Wal-Mart Your Global Superstore. History: 1962 first store opens in Rogers, Ark first store opens in Rogers, Ark company incorporated on Halloween.

WAL-MART By Samantha Peel, Fen Liu, Yun Heng(Lisa) Huang, Stephen Yee.

KOHL’S Expect Great Things®

Learning Goals Understand the roles of retailers and wholesalers in the marketing channel. Know the major types of retailers and marketing decisions they.

Wal*Mart Ian Spencer Brian Kopp West NeVille.  History - West  Sam Walton - West  Chanel Conflict - Brian  Competition – Brian  RFID – Ian  SWOT.

Environmental and SWOT Analysis for Best Buy Co., Inc.

Lauren Gault John Rogers Ian Paul L.L. Bean. Background  L.L. Bean is an outdoor apparel company that was started by Leon Leonwood Bean in As a.

TEMPO CONSULTING Tuan Ngo | Edward Guzman | Minh Tam Tran | Phong Vuong | Oscar Montecino.

WALGREENS By Jennifer Hill. Direct Competitors Walmart Pharmacies Target Pharmacies Medicap Boyd’s Family Thrift Pharmacies.

Best Buy Co., Inc. Lynae Rambousek Shu Fang (Jenny) Abdullahi Ainab Gunbilegt Byambadorj.

Direct Competitors Competitors of SafeWay would include: Walmart Family Thrift.

Saks Fifth Avenue. com By: Marie Grove and Pei Zhang 1.

Copyright © 2008 Pearson Education CanadaPrinciples of Marketing, Seventh Canadian Edition Chapter 13 Retailing and Wholesaling.

Kohl’s Corporation Company Presentation By: Hannah Gregory BUSI 1200 Section 603.

Retailing and Wholesaling Chapter Objectives Understand the roles of retailers and wholesalers in the marketing channel. Understand the roles.

Director Rick Reese. THE SHIFT TO ONLINE IS HAPPENING NOW! What if…you could capitalize on the greatest shift in RETAIL spending in our time? What if…You.

Team B Michelle Barnes Sharl Flowers Alex Layton Andrew Miller Anh Linh Tran.

Company Overview Guitar Center is the nation’s leading retailer of guitars, amplifiers, percussion instruments, keyboards, live- sound/DJ and recording.

Target Corp. Strategic marketing plan. Executive Summary  Focus & Plan  SWOT  Target Market  Marketing Objectives  Marketing Plan  Promotional Strategy.

The Marketing Plan Chapter #2.

Industry Case Write-Up Close examination of Wal-Mart Yanlong Li BUS

© 2006 McGraw-Hill Companies, Inc., McGraw-Hill/IrwinSlide 17-5 TRADING UP…AT TARGET!

Daniel Bernards Austin Hutcheson Nicole Stefanek.

OUTDOOR’S KOMPAS Group3 fujiwara ryo tama. Introducing the store 1 Foundation Capital -6million yen Number of employees -a store 4people -a.

By: Deanan Walters For: Mrs. Chase Date: November Non - Performers.

Peak Sports Meeting Your Outdoor Needs Since 1972 Leah Clark Kelly McCrary Jason Mariner.

Transformation to Click-and-Mortar

Andrea Forrest. -AT&T began in 1875 with founder Alexander Graham Bell’s invention of the telephone  -During the 1800’s, AT&T became a parent company.

Emily Mikesell.  Started in 1875  Founder Alexander Graham Bell's invention of the telephone.  AT&T became the parent company of the Bell System ›

Club Upscale SWOT Analysis By Kyle Worcester. Strengths Location Location Different kinds of music Different kinds of music Parking Parking Lots of entrances.

2.03Summarize ways to reach markets. What is a market? The group of all potential customers who have similar needs and wants and have the ability to buy.

Sears Holdings Company SHLD SHLD Good Life, Great Price. Game Room Consultants David Gretz Josh Goldsmith Ben Heily Pat Hand.

Aaron Miller Kyle Bachand Justin McNeill Kirk Lewis.

BELK: Loss Prevention Jessica Green Jonathan Turner August 21, 2012 ECPI University.

SWOT How do I evaluate a marketing idea, product or company? The SWOT Analysis – Strengths – Weaknesses – Opportunities – Threats This helps you compare.

Bella Boutique Rapid City, SD Direct Competitors Bella Boutique competes with other boutiques located in downtown Rapid City Also competes with department.

Keurig Katy Winge Mackenzie Wagner Samantha Heath.

Marketing Plans Business Plan Demographics Price Market Segmentation SWOT Goals / Objectives Market Marketing Mix / 4Ps Target Market Product Geographics.

THE HIGH NOTE By Austin Harbaugh. MISSION STATEMENT The high note will supply musicians of all skill level and ability’s with quality instruments and.

Victoria’s Secret by Bayasgalan, Enkhbold, Weflen, & Young.

四企三 B 第四組 4980L003 林玳佑 4980L044 黃郁淳 4980L067 李爵安 4980L068 蔡嘉怡 4980L069 林晏如 4980L070 王瀅茜 4980L106 楊韋喬指導老師 : 陳怡昌老師紅磚布丁.

Big Music Australia Pty Ltd Music StoreMusic Store |Music SchoolMusic School Big Music Australia Pty Ltd ABN 68: Phone: or +61.

Nicole Franz Julie Papagni Matt Rodger. History Rowland H. Macy started R.H. Macy and Company in Adopted Red Star Moved New York City location due.

Marketing Principles CHAPTER 2 SECTION 1.  SWOT analysis – an assessment that lists and analyzes the company’s strengths and weaknesses  This analyzes.

Washburn Guitars By: Drew Prinsen, Justin Ross, and Connor Giblett.

Music and Arts Project March – December 2010.

More Harmony Restored The music products industry had been reduced to a mere whimper during 2009 when retail sales were only $5.8 billion; however, every.

Off-Key Performance For the overall music products industry, 2015 was a year of almost no growth, as sales increased a mere 0.8% to a total of $7.1 billion,

Slow Growth, But Still Headed Toward the Finish Line

Barely in Key Despite no increase in 2016 total US musical instrument sales – $7.1 billion, as it was for 2015 –, analysis from Music Trades’ April.

Marketing Business Plan Presentation

Co Ceo-Hunter Osborn and Tyler Peabody

SWOT Analysis Use this space for description of Strengths: Point 1

کنکور کارشناسی ارشد 93 مدیریت

الفصل السادس التخطيط الاستراتيجي الأنشطة التسويقية

11BST 1.4 Marketing.

Marketing Concept Identify your customers Knowing your customer

כלי אבחון.

التخطيط الاستراتيجي الأنشطة التسويقية

David Gornitsky, Heather Bowles, Richard Ratkai, Austin Holmes,

“Қазіргі таңда жастарға ақпараттық технологиямен байланысты әлемдік стандартқа сай мүдделі жаңа білім беру өте-мөте қажет” Н.Ә. Назарбаев.

Arc’teryx By Philippe Dionne.

Presentation transcript:

Kerianne Marshall David Emmert Isaiah Thomason “The Wal-Mart of Music”

OVERVIEW HISTORY CURRENT MARKETING MIX TARGET MARKET STORE LAYOUT S.W.O.T. SUMMARY

HISTORY Began 1959, in Hollywood Re-named Guitar Center in 1964 Became multi-channel retailer in 1999 Bought Musician’s Friend (Oregon based) Acquired internet and catalog sales 2005 Acquired Music and Arts Center Inc.

CURRENTLY 2007 now has 171 stores and growing Current stock price - $45.74 Net Sales Billion Net Sales Billion “Nations #1 retailer of guitars, amplifiers, percussion instruments, keyboards, pro-audio and recording equipment.” Goal is to “continue to leverage our leading industry position”

MARKETING MIX Products Guitars Bass Keyboards Drums & Percussion DJ & Lighting Recording Live Sound Books & Videos Lifestyle Price Lowest Industry prices Emphasis on lower-end equipment Place Big Stores All over U.S.A. 171 Stores Promotion “Category Killer” Mass Marketing “Guitarmageddon” $1000’s in prizes

TARGET MARKET “Baby boomers looking to emulate their 60’s musical heroes, or kids hoping to be the next Green Day” - MSN Money, 7/13/05

STORE LAYOUT

STORE LAYOUT (Cont.) Departments by Product Category Sound proof demo rooms Can be crowded Rockwalk om/company/tour/ om/company/tour/

STORE LAYOUT (Cont.) Product Levels Lower Beginner Guitars (cheap)  $100-$300 Mid Intermediate Guitars  $400-$1000 Upper Top of the line  $1000-$5000

S.W.O.T. Strengths Selection Price Well known Locations Weaknesses Employees work on commission Overwhelming atmosphere “Wal-Mart complex” Store Layout

S.W.O.T. Opportunities Music Foundation (music in schools) Spin-off for high-end buyers Threats Losing reputation Over expansion Sam Ash Music / Sweetwater

VIDEO Adam Fulara