Copyright © Customer Carewords Ltd. Gerry McGovern January 13, 2010 Three Essential Tips for Creating a Task- Based Website

CHECK SYMPTOMS

Tasks Pie Chart

Age

During treatment for a stomach ulcer, Deborah Knifton was devastated to find out that she had stomach cancer. At the age of 40, she had surgery to remove her stomach.

Questions and Answers 1.What is swine flu? 2.What is a pandemic? 3.How is swine flu different from seasonal flu or bird flu? 4.What can you do to protect yourself and others? 5.What is the government doing to prepare?

SWINE FLU 5 MILLION H1N1 700,000

Tasks Pie Chart

Task 5 – Box 1.2 Employment What is the title of Box 1.2 on page 73 of OECD Employment Outlook 2009? Median time on task (sec) =215 Optimal time on task (sec) =81 Task Performance

Subscribers and readers at subscribing institutions Government officials with accounts Accredited journalists Non-subscribers: browse online version for free Non-subscribers: purchase a copy

Task 8 – Tax haven removal When were Andorra, Liechtenstein and Monaco removed from the OECD’s list of tax havens? Median time on task (sec) =125 Optimal time on task (sec) =84 Task Performance

Tax Heavens

Capital Cities Of Canada Large Metro Area Cities Populated Area Places

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Task: Find 5-string bass electric guitar

Copyright © Gerry McGovern: 53

Copyright © Gerry McGovern: million clicks 650,000 searchers Source: user-search-data/

Source: Accurately Interpreting Clickthrough Data as Implicit Feedback (2005) First 2 Search Results

1,500 intranet searches Long Neck 5% of searches = 35% of volume

Search Performance Indicator 1) Top search terms 2) “Correct page” for each term 3) Search with each term 4) Score RankScore