#PACnet15

Moderator  Deana Itow » Paciolan Presenters  Jim Hanauer » University of Mississippi  Anne Shires & Erica de Leon » University of Texas Performing Arts  Carmie McDonald » Fox Theatre  Brooke Todare » Pursuant Sports

#PACnet15 » Jim Hanauer University of Mississippi

#PACnet15  Ole Miss Athletics Foundation » Previously the UMAA Foundation, rebranded 2013  Recent Growth and Success » Cash up from 17 million in 2011 to over $30 million projected this year » Members up from 6,648 to over 9,500 this year with goal of 10,000+ next year » Success in capital campaign raising $130 of $150 million goal, anticipated over $175.5 million in new projects over next 3 years  Online Giving » Roughly 35% of donors donate online, up from 20% 3 years ago » New member acquisition almost 65% through online Ole Miss Athletics Foundation 4

#PACnet15  Renewals » Upsell  Pledge Reminders and Invoices  “Quick Donate” » GivingFuel.com » Paciolan’s new Quick Donate  Crowdfunding/ ScaleFunder  Social Media Uses 5 Online Giving at Ole Miss

#PACnet15  Allow one-stop shopping for tickets and donations  Same deadline as Season Football Tickets – 4/30  Link donation in through season ticket purchase & s  Pre-pledging donations with new annual donations  Deep link them to the pledge page “Make a donation” 6 Renewals

#PACnet15  Non Donors  New Orders  Single game tickets  Any eVenue purchase you have the opportunity to upsell either a membership or small donation  Auto-Add to cart 7 Upsell

#PACnet15  Monthly Invoicing  Pledge Reminders  Account Overview  End of Year Giving 8 Pledge Reminders and Invoice

#PACnet15  One of the most overlooked processes is not being clear enough with direction  Post step-by-step instructions on how to donate  Easy to us, not easy for them 9 Instructions

#PACnet15  RebelGiving.com » Quick Donations » No Sign-in Required » Complete on one single screen » Simple  Paciolan Quick Donate » Coming Soon! » Sign in as guest » Single Page/Multiple Drives 10 Quick Donate

#PACnet15  Crowdfunding » Target Younger Generation » Developed with the idea of Kickstarter ▫ Perks ▫ Donor Wall » Social Phenomenon ▫ Linked in to social media » Huge Success ▫ $225,000 in 24 hours ▫ Over 600 new names/donors 11 Crowdfunding and Scalefunder

#PACnet15  Social Media » Primarily Twitter » Secondary Facebook » URL ▫ GiveToAthletics.com ▫ RebelGiving.com » Departmental Tweets » Branded Hashtags ▫ #ForwardTogether » Opportunistic » Quick Donate 12 Social Media

#PACnet15  Keys to Success » Personalize ▫ Name ▫ Account # » Simplify ▫ Instructions ▫ Less pages the better ▫ Verbiage & Easy » Live Chat » Proactive vs. Re-active ▫ You can beat anyone! Be Ready to capitalize! 13 Google Docs are Awesome

#PACnet15 » Anne Shires & Erica de Leon Texas Performing Arts

#PACnet15 15 Development – Support Page

#PACnet15 16 Online Giving

#PACnet15  HOMEPAGE BANNERS » Campaigns 17 Asks

#PACnet15  EVENT DRIVEN » Event Page » Newsletter 18 Asks

#PACnet15  Five s  Newsletter and social media 19 Campaign – Student Ticket Fund

#PACnet15  Six s  Direct mail piece 20 Campaign – End of Year

#PACnet15  Ticketing page  Raised $905 so far 21 Upsell – Donate $1

#PACnet15  Amplify Austin  Goal: Increase donations 22 Future Plans

#PACnet15 Save the Fox! 23 The Challenge  1974 threatened with demolition – rise of suburbia  Atlanta community pulled together to save the Fox!  This caused perception that the Fox no longer needed any support

#PACnet15 » Carmie McDonald The Fox Theatre

#PACnet15 25 The Challenge  Top Stop of the Decade Venues Today Magazine  The Best Big Rooms in America Rolling Stone Magazine  2011 Outstanding Historic Theatre of the Year Award League of Historic American Theatres  The #1 Non-residency Venue Worldwide for the Decade Billboard Magazine Since We’ve Been Saved

#PACnet15 What did we do?  Launched a campaign celebrating success  Strategy was to ask the community to join in the success 26

#PACnet15 Make it easy to give online 27 Friend of the Fox

#PACnet15  New and Renewed Memberships - $50K in new Memberships  Implemented Online Donations  Enhanced Media Visibility and Presence  Number of Event Attendees  Relationship Cultivation/Affinity Building 28 Measuring Success Are We There Yet?

#PACnet15 » Brooke Todare Pursuant Sports

#PACnet15 ome = rv(of + i) – (f + a) © ome = online marketing effectiveness rv = relevance to the constituent of = offer value i = incentive to take action f = friction elements of the process a = anxiety elements of the process Copyright 2011 MECLABS (adapted) Online Optimization Methodology 30

#PACnet15 Case Study: Alabama Campaign 31

#PACnet15 “Partnering with Pursuant was a major component of the strategic plan that not only enabled us to reach out to an important donor segment interested specifically in supporting women’s athletics, but to raise awareness and generate philanthropic support for years to come.”-University of Oregon Athletics The University of Oregon women’s athletic programs had achieved extraordinary success both on and off the field in the last 10 yrs. However, like many other athletic programs, a majority of their budget is generated through transaction-based revenue associated with ticket premiums. They set a goal to become the best comprehensive women’s athletic program in the country. They recognized the need to be intentional in their efforts to specifically raise support for their female athletic programs. Pursuant addressed this opportunity by launching a comprehensive initiative aimed at increasing funds and support for women’s athletics. Pursuant worked alongside Oregon Athletics to develop and launch a fundraising program for women’s athletics, Women in Flight. The Women in Flight campaign was based on a comprehensive approach to drive donations through two fundamental methods: a campaign kickoff event followed by a comprehensive digital campaign. 6 months of strategic planning 1 launch event 6-week online campaign 205 donors $210,000 in philanthropic revenue ENGAGEMENTSOLUTION Case Study: Oregon CHALLENGE

#PACnet15 Case Study: Oregon 33

#PACnet15 Please complete either the session evaluation form on your chair or online at Questions