Welcome to the UKLCN Summer Conference 2013 Hosted by Headland Amenity

Outline the Day Our speakers today –The topics Marketing Around the Room –What’s hot and what’s not UKLCN –About the UKLCN –The Offer –Developments Open Forum –Member feedback – what do you want to see from the Network? –Conference (objectives, style, when), promotions, campaigns

Simon Johnson An introduction Working background –The service industry –Commercial responsibilities –Marketing goals Other stuff The last couple of years Secretary of the UKLCN

Who are you? Briefly can you introduce yourself… Your Name The Company you represent Where you operate

Where We Are Now About the UKLCN Background – born in 2003 Dormant – but the site chugs away Revival process – establish priorities Establish existing Membership Target new Members Meet your objectives

Introducing Professor John Moverley OBE

Marketing – Around The Room What’s hot and what’s not? Strategies Tactics & Activities Best outcomes

Marketing - Around the Room What’s hot and what’s not? 1 st Prize goes to Saw Van Customer Referrals On-line marketing Ads or Ads with Offers or Copy (with contacts) Direct Marketing Text Marketing Block LeadingParish Mags/ Local Media Post Card Inserts B2B Marketing Networks UKLCN Gardeners ngs Former Customers & GENS Cloverleafing 1 step sales

UKLCN Benefits Collective voice Shared marketing Lead generation –Site supported by ppc adwords campaigns Sharing ideas Promote ‘best practice’ Potential to make saving by ‘preferred supplier’ purchasing Promotion thru editorials (eg Horticulture Week) Develop a National association for Independent Lawn Care businesses – none currently

UKLCN Benefits “Just becoming a member of the UKLCN is a demonstration of commitment to the domestic lawn care industry in itself” Move to eventual accreditation –ie IOG, Bigga, BASIS Develop membership criteria (codes of practice) –COSHH, storage, DPA, –Best practice guidelines –Ratified training

Source: Google analytics

Background work has been undertaken 2 pronged approach –Lead generation from potential Customers –Recruit Independent Lawn Care Companies Member’s Area –Dashboard –Classifieds –Job Vacancies –News –Events –Suppliers –Forum

UKLCN – The Offer Reduced price for you who have attended today’s conference One Year Subscription £ VAT –(£150 July – Dec 2013) –Less any fee paid today to attend (eg £150 less one delegate rate (£40) £110 or £90 if 2 of you attended, £70 if 3 attended The Year will start January 2014

Open Forum The Network wants to offer Value How can we achieve this? What do you want to see from the Network? How could we improve the value? What would make a difference?

Summary Our speakers today –The topics UKLCN –About the UKLCN –The Offer –Developments Marketing Around the Room –What’s hot and what’s not Open Forum –Member feedback – what do you want to see from the Network? –Eg: Conference (objectives, style, when) Campaigns, promotion