Innovation Engineering Problem, Promise, Proof. Customer Problem Product/Service Customer Frequent Small prob. Child Day Care Center Big Problem.

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Presentation transcript:

Innovation Engineering Problem, Promise, Proof

Customer Problem Product/Service Customer Frequent Small prob. Child Day Care Center Big Problem

Customer Problem Product/Service Customer Frequent Small prob. Child Day Care Center Big Problem Home Foundation

Customer Problem Product/Service Customer Frequent Small prob. Child Day Care Center Big Problem Home Foundation University

Benefit Promise Item Unique Features Foundation Float Promise Why should I care

Benefit Promise Item Unique Features Foundation Float Promise Why should I care True Green Organic Lawn Care

Benefit Promise Item Unique Features Foundation Float Promise Why should I care True Green Organic Lawn Care Dina’s Kitchen Prep

Numeric Promise Item K-Flab Away helps you Lose weight Numeric Promise: Why should I care

Numeric Promise Item K-Flab Away helps you Lose weight Numeric Promise: Why should I care TruGreen lawn care makes your yard look great

Numeric Promise Item K-Flab Away helps you Lose weight Numeric Promise: Why should I care TruGreen lawn care makes your yard look great Our ceramic grill is the best there is