Working with the Global Client HOME STAGING FOR REALTORS

WHO IS YOUR GLOBAL CONSUMER?  Bergen is the most populated county in NJ – 1 million in 2012  Korean Americans are the fastest growing immigrant group – over ½ of the state’s population lives in Bergen County  Bergen County also retains a robust level of ethnic diversity: Indian. Filipino. Chinese. Latino. African Americans  Long-standing groups include Italian, German, Irish, Polish, Greek  Christian, Jewish, Muslim The Flaim Group LLC – Home Staging & Interior Redesign

What I discovered...

WHAT IS HOME STAGING? It is NOT : decorating, decluttering and freshly baked cookies It IS : a science – the art of perception – a statistically proven marketing technique that:  Creates mood and desire  Helps overcome objection Most important... it pulls a buyer in – having them fall in love with your seller’s home as if it were their own The Flaim Group LLC – Home Staging & Interior Redesign

A Knowledgeable Realtor Will Recommend this Service to their clients because:  Highly effective tool to market your home  Provides objective third-party expertise  Professional MLS photos generate greater perceived value, buyer interest/increased traffic  Creates and satisfies a higher level of expectation  Flexibility on pricing  Tax deductible The Flaim Group LLC – Home Staging & Interior Redesign

A Knowledgeable Realtor Will Add Staging to Their Marketing Mix because it will:  Enhance the value you provide your clients  Partner with a third-party expert who will deliver the difficult messages  List/market your properties 100% of the time  Get paid faster/get more listings  More flexibility on pricing  Offer a unique positioning within in the marketplace The Flaim Group LLC – Home Staging & Interior Redesign

HOW DO YOU SELL THE CONCEPT OF STAGING TO YOUR SELLER?  Your home is not for sale, but your house is  Consider it a product that has to be “packaged” and marketed  Staged homes spend 78% less time on the market  Staging is tax deductible!  Staging highlights pluses; downplays minuses  Helps reduce carrying costs  Sells faster/more money  A staged home appears well-cared for

DID YOU KNOW... The average age of today’s home seller is 57 while the average age of today’s buyer is 32...? This internet-savvy, busy home buyer is looking for “toothbrush” ready! The Flaim Group LLC – Home Staging & Interior Redesign

Home buyers want to buy a home not work Remove dated wallpaper and paint; you will attract more buyers and offers. The Flaim Group LLC – Home Staging & Interior Redesign

Your home must be seen through the “buyers’ eyes” – ultimately, the buyer will decide what your house is worth! The Flaim Group LLC – Home Staging & Interior Redesign

Do all the painting, repairs & cleaning first... The Flaim Group LLC – Home Staging & Interior Redesign BEFORE it goes on the market. Painting walls a warm color; using updated hardware; and defining spaces gives buyers a reason to move in not move on.

It only take 3-5 seconds for a buyer to decide if they like it… The Flaim Group LLC – Home Staging & Interior Redesign …or not

Show off the space The Flaim Group LLC – Home Staging & Interior Redesign not the “stuff.”

The Flaim Group LLC – Home Staging & Interior Redesign Each room should tell a “story” so that buyers will want to see what happens next... Show every room’s potential It Sold©

You have to Show it to Them! 90% OF BUYERS JUST CAN’T SEE IT

BEFORE AFTER 131 OAKWOOD AVE, BOGOTA

BEFOREAFTER 131 OAKWOOD AVE, BOGOTA

BEFOREAFTER 131 OAKWOOD AVE, BOGOTA Statistics: 2 mos. - Before stagingAfter staging: 2 offers, under contract 3 days

BEFOREAFTER 30 POLO LANE, MAHWAH

BEFORE AFTER 30 POLO LANE, MAHWAH Statistics: After Staging: 3 offers in 4 days – full asking price

14-10 TERHUNE, FAIR LAWN BEFOREAFTER

14-10 TERHUNE, FAIR LAWN BEFOREAFTER

14-10 TERHUNE, FAIR LAWN BEFOREAFTER Statistics: After Staging: 4 offers in 3 days – over asking price

BEFOREAFTER

BEFOREAFTER

BEFOREAFTER

BEFOREAFTER

BEFOREAFTER

WHICH ONE WOULD SELL FASTER AND FOR MORE MONEY?

“GLOBAL” FACTOIDS & TIPS  In India, every transaction — EVERY transaction — is negotiated. This can impact every aspect of the selling process.  Asian cultures believe in FENG SHUI: a belief about energy and its flow. How can that be applied when selling their home?  It's wise to ask every client, regardless of whether they look like “immigrants, "Where are your ancestors from?”  Ask each and every client about his or her culture – it helps build rapport much faster than talking about real estate related topics. The Flaim Group LLC – Home Staging & Interior Redesign

#1 way you are remembered is how you make people feel – creating a connection and earning their trust by understanding who they are and what is important to them. The Flaim Group LLC – Home Staging & Interior Redesign

AN INVESTMENT IN STAGING WILL ALWAYS BE LESS THAN YOUR CLIENT’S FIRST (OR NEXT) PRICE REDUCTION! Q&A